Tales From The Startup (updated v2)
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  • there are many of these apps <br /> the problem is rather boring <br />
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  • you don&#x2019;t need a great idea, and ideas can change <br /> most great companies had bad ideas <br /> the team and how well you execute will matter more <br />
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  • like startup nature suggest, lot is unknown to startups <br /> the team, idea, problem, general stuff, funding, solution, process, sales <br />
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  • whats wrong with this picture? no customers, or customers are after the launch <br />
  • whats wrong with this picture? no customers, or customers are after the launch <br />
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Tales From The Startup (updated v2) Tales From The Startup (updated v2) Presentation Transcript

  • Tales from the Startup Karri Saarinen, April 19, 2010 New Practice, Turku
  • http://bit.ly/tfts-turku Slides + Links
  • 1 The Process case: Flowdock 2 The Start case: ArcticStartup 3 Before The Start What to do?
  • ? Who is this dude?
  • 6 developer years designer of web stuff entrepreneur
  • Now Product Manager / Product / Customer / Co-founder Business Developer
  • Now ...And I study Business Management at University of Vaasa Product Manager / Product / Customer / Co-founder Business Developer
  • Introduction; What is a Startup?
  • startup: 1. a new organization or business venture
  • Really, a startup: Rather recent Product business High growth potential High risk / reward
  • Chapter 1; The Process case: Flowdock
  • Belief; 1 You need a great idea to start a business
  • “There are two types of startup ideas: those that grow organically out of your own life, and those that you decide, from afar, are going to be necessary to some class of users other than you.” - Paul Graham
  • The first idea of Flowdock: Time tracking software for the enterprise
  • Fortunately we didn’t go there. Instead...
  • Flowdock, The best group messenger http://flowdock.com
  • Ideas change, it’s ok. People & execution are more important.
  • Belief; 2 You need to do a business plan
  • We didn’t write a business plan. We contacted people.
  • Planning is useful but no plan survives the first customer. Business Plan: Executive Summary + There are no facts Financials inside the building. sheet + Go outside! Business Model Powerpoint Canvas Deck
  • Belief; 3 You need to know a lot about your business
  • For a startup everything is unknown. Just deal with it
  • Product = Problem + Solution unknown unknown startup known known established company
  • Traditional method: How Products Are Made Concept / Product Alpha / Beta Launch / Idea Development Test Ship
  • Traditional method: How Products Are Made Concept / Product Alpha / Beta Launch / Idea Development Test Ship Where are the customers?
  • How To Deal Better With The Unknown Problem (What your product will solve)
  • Steve Blank
  • Customer Development
  • Customer Development Customers Customers Customers
  • Customer Discovery: State your hypotheses Test “Problem” Test “Product” Verify: Iterate or Exit
  • How To Deal Better With The Unknown Solution (How you solve the problem)
  • We practice Agile / Scrum 2 weeks Plan Do Release Hypotheses Daily 15min Have something Insights meetings that works User stories Iterate
  • Problem + Solution
  • Traditional Product Development: The Waterfall Requirements Specification Problem: known Design Solution: known Implementation Verification Maintenance
  • Lean Startup Product Development Customer Development Hypotheses Problem: unknown Data Experiments Feedback Solution: unknown Insights Insights Plan Do Release Iterate
  • Chapter 2; The Start case: ArcticStartup
  • 2007 Started a blog about startups & growth entrepreneurship in the Northern Europe
  • 2007-2009 4 guys No journalist background No business model No money Working on nights & weekends
  • What there was: People Passion Opportunity
  • 2010 2 guys employed full-time Well known brand Profitable Advertising, Events, Consulting, Product
  • What Do You Need? People. It’s easier with co-founders. Find something you’re passionate about. Mostly forget money. Start something. Figure it out as you go.
  • People. Choosing a co-founder is more like choosing a wife / husband. It’s nice to have complimentary skills but the relationship is more important.
  • Start. Start something or join a startup. As a student you have advantages: Spare time, low costs of living, minimal commitments and no-one cares if you fail
  • Mark Zuckerberg didn’t try to start a company when he wrote the first version of Facebook. Apple was just a project when Steve Wozniak started working on the first model.
  • Chapter 3; Before The Start What to do?
  • Meet with founders / go to events ArcticEvenings (Nordics) www.arcticstartup.com/arctic-evenings More Nordic events: www.arcticindex.com/events Aalto Entrepreneurship Society (Helsinki) www.aaltoes.com BoostTurku (Turku) www.boostturku.com Open Coffee (World-wide) Google: open coffee Local events, industry conferences
  • Finland probably is not the forerunner about in anything. (And anyway, it’s useless to lie in self-excellence) Follow and learn from others outside your friends, school, country, industry...
  • Talent, skill or taste has nothing to do with nationality, heritage, history or anything. It’s an individual or an organizational attribute. You can act like Apple even you can’t be Apple.
  • “The quality of any collaborative creative endeavor tends to approach the level of taste of whoever is in charge.” - John Gruber
  • Taste is crucial for makers & directors. Taste is not a matter of an opinion, but a sense of sophistication. People who make new things need to practice taste and recognize beauty when they see it.
  • Taste comes from appreciation from the things you make. When you appreciate things you will always try to further your skills, taste and protect the best. It’s not about being a snob, but rather developing a sense of what’s great and still be able to enjoy simple things.
  • Read Online ArcticStartup www.arcticstartup.com Hacker News news.ycombinator.com Mixergy (Video interviews with founders) www.mixergy.com Paul Graham Essays www.paulgraham.com
  • Read Books Crush it! The Monk and The Art of The Riddle The Start
  • Remember, Advice = Limited Life Experiences + Over-generalization - Paul Bucheit
  • Thanks. email: karri@karrisaarinen.com http://twitter.com/karrisaarinen slides: http://bit.ly/tfts-turku http://flowdock.com / http://www.arcticstartup.com