Tales From The Startup (updated v2)

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  • there are many of these apps
    the problem is rather boring



  • you don’t need a great idea, and ideas can change
    most great companies had bad ideas
    the team and how well you execute will matter more




  • like startup nature suggest, lot is unknown to startups
    the team, idea, problem, general stuff, funding, solution, process, sales

  • whats wrong with this picture? no customers, or customers are after the launch
  • whats wrong with this picture? no customers, or customers are after the launch






























  • Tales From The Startup (updated v2)

    1. 1. Tales from the Startup Karri Saarinen, April 19, 2010 New Practice, Turku
    2. 2. http://bit.ly/tfts-turku Slides + Links
    3. 3. 1 The Process case: Flowdock 2 The Start case: ArcticStartup 3 Before The Start What to do?
    4. 4. ? Who is this dude?
    5. 5. 6 developer years designer of web stuff entrepreneur
    6. 6. Now Product Manager / Product / Customer / Co-founder Business Developer
    7. 7. Now ...And I study Business Management at University of Vaasa Product Manager / Product / Customer / Co-founder Business Developer
    8. 8. Introduction; What is a Startup?
    9. 9. startup: 1. a new organization or business venture
    10. 10. Really, a startup: Rather recent Product business High growth potential High risk / reward
    11. 11. Chapter 1; The Process case: Flowdock
    12. 12. Belief; 1 You need a great idea to start a business
    13. 13. “There are two types of startup ideas: those that grow organically out of your own life, and those that you decide, from afar, are going to be necessary to some class of users other than you.” - Paul Graham
    14. 14. The first idea of Flowdock: Time tracking software for the enterprise
    15. 15. Fortunately we didn’t go there. Instead...
    16. 16. Flowdock, The best group messenger http://flowdock.com
    17. 17. Ideas change, it’s ok. People & execution are more important.
    18. 18. Belief; 2 You need to do a business plan
    19. 19. We didn’t write a business plan. We contacted people.
    20. 20. Planning is useful but no plan survives the first customer. Business Plan: Executive Summary + There are no facts Financials inside the building. sheet + Go outside! Business Model Powerpoint Canvas Deck
    21. 21. Belief; 3 You need to know a lot about your business
    22. 22. For a startup everything is unknown. Just deal with it
    23. 23. Product = Problem + Solution unknown unknown startup known known established company
    24. 24. Traditional method: How Products Are Made Concept / Product Alpha / Beta Launch / Idea Development Test Ship
    25. 25. Traditional method: How Products Are Made Concept / Product Alpha / Beta Launch / Idea Development Test Ship Where are the customers?
    26. 26. How To Deal Better With The Unknown Problem (What your product will solve)
    27. 27. Steve Blank
    28. 28. Customer Development
    29. 29. Customer Development Customers Customers Customers
    30. 30. Customer Discovery: State your hypotheses Test “Problem” Test “Product” Verify: Iterate or Exit
    31. 31. How To Deal Better With The Unknown Solution (How you solve the problem)
    32. 32. We practice Agile / Scrum 2 weeks Plan Do Release Hypotheses Daily 15min Have something Insights meetings that works User stories Iterate
    33. 33. Problem + Solution
    34. 34. Traditional Product Development: The Waterfall Requirements Specification Problem: known Design Solution: known Implementation Verification Maintenance
    35. 35. Lean Startup Product Development Customer Development Hypotheses Problem: unknown Data Experiments Feedback Solution: unknown Insights Insights Plan Do Release Iterate
    36. 36. Chapter 2; The Start case: ArcticStartup
    37. 37. 2007 Started a blog about startups & growth entrepreneurship in the Northern Europe
    38. 38. 2007-2009 4 guys No journalist background No business model No money Working on nights & weekends
    39. 39. What there was: People Passion Opportunity
    40. 40. 2010 2 guys employed full-time Well known brand Profitable Advertising, Events, Consulting, Product
    41. 41. What Do You Need? People. It’s easier with co-founders. Find something you’re passionate about. Mostly forget money. Start something. Figure it out as you go.
    42. 42. People. Choosing a co-founder is more like choosing a wife / husband. It’s nice to have complimentary skills but the relationship is more important.
    43. 43. Start. Start something or join a startup. As a student you have advantages: Spare time, low costs of living, minimal commitments and no-one cares if you fail
    44. 44. Mark Zuckerberg didn’t try to start a company when he wrote the first version of Facebook. Apple was just a project when Steve Wozniak started working on the first model.
    45. 45. Chapter 3; Before The Start What to do?
    46. 46. Meet with founders / go to events ArcticEvenings (Nordics) www.arcticstartup.com/arctic-evenings More Nordic events: www.arcticindex.com/events Aalto Entrepreneurship Society (Helsinki) www.aaltoes.com BoostTurku (Turku) www.boostturku.com Open Coffee (World-wide) Google: open coffee Local events, industry conferences
    47. 47. Finland probably is not the forerunner about in anything. (And anyway, it’s useless to lie in self-excellence) Follow and learn from others outside your friends, school, country, industry...
    48. 48. Talent, skill or taste has nothing to do with nationality, heritage, history or anything. It’s an individual or an organizational attribute. You can act like Apple even you can’t be Apple.
    49. 49. “The quality of any collaborative creative endeavor tends to approach the level of taste of whoever is in charge.” - John Gruber
    50. 50. Taste is crucial for makers & directors. Taste is not a matter of an opinion, but a sense of sophistication. People who make new things need to practice taste and recognize beauty when they see it.
    51. 51. Taste comes from appreciation from the things you make. When you appreciate things you will always try to further your skills, taste and protect the best. It’s not about being a snob, but rather developing a sense of what’s great and still be able to enjoy simple things.
    52. 52. Read Online ArcticStartup www.arcticstartup.com Hacker News news.ycombinator.com Mixergy (Video interviews with founders) www.mixergy.com Paul Graham Essays www.paulgraham.com
    53. 53. Read Books Crush it! The Monk and The Art of The Riddle The Start
    54. 54. Remember, Advice = Limited Life Experiences + Over-generalization - Paul Bucheit
    55. 55. Thanks. email: karri@karrisaarinen.com http://twitter.com/karrisaarinen slides: http://bit.ly/tfts-turku http://flowdock.com / http://www.arcticstartup.com

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