Managing a Multiscreen, Multicontext Customer Journey
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Presentation at the Customer Experience Strategies Summit in Toronto, Canada, March 2014. ...
Presentation at the Customer Experience Strategies Summit in Toronto, Canada, March 2014.
Today's customers use multiple devices, from smartphones and tablets to desktop screens and digital kiosks, to research, purchase, review and discuss products and services. Managing a seamless, meaningful customer experience across the different devices, channels and platforms is a real challenge to any organization. Come and see how careful work processes and new approaches to research and customer experience design can help you maintain a better relationship with your audience.
• What are the key trends in customer needs across different digital platforms?
• How to learn to know your customers better?
• How to plan and design systematically improved, consistent service for your audience?
Connecting the dots between different digital screens, channels and user scenarios to help you maintain your meaningful relationships.
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