IA Now Karri Ojanen

Karri Ojanen

Web 1.0 Web 2.0 Web 3.0 The Evolution

Web 1.0

Web 2.0

Web 3.0

Web 1.0 Linked documents Information portal Publishing Top-down Read-only Homepages - everyone has their own corner Lacks interaction and scalability

Linked documents

Information portal

Publishing

Top-down

Read-only

Homepages - everyone has their own corner

Lacks interaction and scalability

Designing Architecture for Web 1.0 Organizing information into meaningful sections Structural design

Organizing information into meaningful sections

Structural design

Web 2.0 A platform The power of communities “ People’s Internet” Read-write: rate, review & comment Creating and sharing Remixing and mashing Hooks for integration: RSS, API Freer forms of organization: folksonomies Lacks true portability, meaning, interoperability

A platform

The power of communities

“ People’s Internet”

Read-write: rate, review & comment

Creating and sharing

Remixing and mashing

Hooks for integration: RSS, API

Freer forms of organization: folksonomies

Lacks true portability, meaning, interoperability

Designing Architecture for Web 2.0 Breaking down interaction The importance of time Prototyping vs. wireframing There is no page, only pathways

Breaking down interaction

The importance of time

Prototyping vs. wireframing

There is no page, only pathways

Web 3.0 The semantic web More relevant web Helps the user to discover new things “ The user executes and the machines do the thinking” Social search Encourages conversation Everything becomes portable Linked data cloud

The semantic web

More relevant web

Helps the user to discover new things

“ The user executes and the machines do the thinking”

Social search

Encourages conversation

Everything becomes portable

Linked data cloud

Designing Architecture for Web 3.0 Defining unique identifiers Communicating with linked data community Identifying relevant relationships Understanding and interpreting different types of social data Creating algorithms offering users useful data

Defining unique identifiers

Communicating with linked data community

Identifying relevant relationships

Understanding and interpreting different types of social data

Creating algorithms offering users useful data

...and the Basics Still Apply User research, requirements gathering, sitemaps, wireframes, prototypes... are still needed The development is not an either - or, one or the other situation : new technology, thoughts and practices don’t kill all old technology, thoughts and practices Good Great documentation is still needed Information must connect: it must get found by people who want it and need to use it Collaboration matters even more than before It’s not a one man show Develop your scriptwriting skills - tell stories

User research, requirements gathering, sitemaps, wireframes, prototypes... are still needed

The development is not an either - or, one or the other situation : new technology, thoughts and practices don’t kill all old technology, thoughts and practices

Good Great documentation is still needed

Information must connect: it must get found by people who want it and need to use it

Collaboration matters even more than before

It’s not a one man show

Develop your scriptwriting skills - tell stories

Increasing Demand for Skills What to stay on top of - a difficult question for many IA types Where should the boundaries of our knowledge be? And still: what is the definition of this profession? Specialists vs. generalists Professions become more segmented the longer they’re around IA/UXD is becoming more segmented already But even after time, most professions keep having generalists and specialists

What to stay on top of - a difficult question for many IA types

Where should the boundaries of our knowledge be?

And still: what is the definition of this profession?

Specialists vs. generalists

Professions become more segmented the longer they’re around

IA/UXD is becoming more segmented already

But even after time, most professions keep having generalists and specialists

Architects of the Future Create and work with conceptual models Develop frameworks Constant change - recognize the users as co-creators Find the meaning in the doing Encourage construction of scalable, re-usable structures

Create and work with conceptual models

Develop frameworks

Constant change - recognize the users as co-creators

Find the meaning in the doing

Encourage construction of scalable, re-usable structures

Architects of the Future Enhance social dynamics Develop ideas that make use of social data Explore options of using social data

Enhance social dynamics

Develop ideas that make use of social data

Explore options of using social data

Architects of the Future Recognize the opportunities of true portability Mobile web: after Europe and Asia always leading, NA is now waking up (it’s the iPhone re(-e)volution :) Now the web comes to the user - wherever the user goes Location matters Seamless user journeys from web to mobile Investigating ideas beyond “carried over from the web”

Recognize the opportunities of true portability

Mobile web: after Europe and Asia always leading, NA is now waking up (it’s the iPhone re(-e)volution :)

Now the web comes to the user - wherever the user goes

Location matters

Seamless user journeys from web to mobile

Investigating ideas beyond “carried over from the web”

Thanks Karri Ojanen http://conceptoblog.blogspot.com http://www.linkedin.com/in/karrio http://twitter.com/karrio

Karri Ojanen

http://conceptoblog.blogspot.com

http://www.linkedin.com/in/karrio

http://twitter.com/karrio