IA now

IA Now
Karri Ojanen

Web 1.0
Web 2.0
Web 3.0
The Evolution

Web 1.0
Linked documents
Information portal
Publishing
Top-down
Read-only
Homepages - everyone has their own corner
Lacks interaction and scalability

Designing Architecture for Web 1.0
Organizing information into meaningful sections
Structural design

Web 2.0
A platform
The power of communities
“ People’s Internet”
Read-write: rate, review & comment
Creating and sharing
Remixing and mashing
Hooks for integration: RSS, API
Freer forms of organization: folksonomies
Lacks true portability, meaning, interoperability

Breaking down interaction
The importance of time
Prototyping vs. wireframing
There is no page, only pathways

Web 3.0
The semantic web
More relevant web
Helps the user to discover new things
“ The user executes and the machines do the thinking”
Social search
Encourages conversation
Everything becomes portable
Linked data cloud

Defining unique identifiers
Communicating with linked data community
Identifying relevant relationships
Understanding and interpreting different types of social data
Creating algorithms offering users useful data

...and the Basics Still Apply
User research, requirements gathering, sitemaps, wireframes, prototypes... are still needed
The development is not an either - or, one or the other situation : new technology, thoughts and practices don’t kill all old technology, thoughts and practices
Good Great documentation is still needed
Information must connect: it must get found by people who want it and need to use it
Collaboration matters even more than before
It’s not a one man show
Develop your scriptwriting skills - tell stories

Increasing Demand for Skills
What to stay on top of - a difficult question for many IA types
Where should the boundaries of our knowledge be?
And still: what is the definition of this profession?
Specialists vs. generalists
Professions become more segmented the longer they’re around
IA/UXD is becoming more segmented already
But even after time, most professions keep having generalists and specialists

Architects of the Future
Create and work with conceptual models
Develop frameworks
Constant change - recognize the users as co-creators
Find the meaning in the doing
Encourage construction of scalable, re-usable structures

Enhance social dynamics
Develop ideas that make use of social data
Explore options of using social data

Recognize the opportunities of true portability
Mobile web: after Europe and Asia always leading, NA is now waking up (it’s the iPhone re(-e)volution :)
Now the web comes to the user - wherever the user goes
Location matters
Seamless user journeys from web to mobile
Investigating ideas beyond “carried over from the web”

Thanks
Karri Ojanen
http://conceptoblog.blogspot.com
http://www.linkedin.com/in/karrio
http://twitter.com/karrio

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IA now

by Karri Ojanen on Nov 16, 2008

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IA now — Presentation Transcript