http://getsharesquare.com HOWTO: “Instant Win” Module Walkthrough
Q: Instant Win Module, What It Do? A: Turns the QR code into a “digital scratch-off ticket”
Step 1: Enable the Instant Win Module  <ul><li>check the box for the module labeled “Instant Win” </li></ul><ul><li>choose...
Step 2: Define the Number of Prizes <ul><li>define the number of unique visitors that will win your prize each day, then d...
Step 3: Define Winner/Loser Messages <ul><li>describe the prize with a thumbnail image and messaging that winners & losers...
Step 4: Deploy Your Campaign! <ul><li>save your ShareSquare and download the corresponding QR code </li></ul><ul><li>integ...
Lots of Placement Opportunities <ul><li>The ShareSquare QR code can enhance all promotions: </li></ul><ul><li>posters, fly...
The Mobile User Experience <ul><li>Fan encounters QR code, points and scans  </li></ul><ul><li>they can use ANY barcode sc...
The Mobile User Experience <ul><li>Fan immediately lands on the ShareSquare mobile web app </li></ul><ul><li>using the fam...
The Mobile User Experience <ul><li>Alternate Behavior for Winners & Losers </li></ul><ul><li>if user is logged into Facebo...
Step 5: Real-time Tracking and Fulfillment  <ul><li>Within CMS, a New Tab Appears: “Winners” </li></ul><ul><li>you can imm...
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Sharesquareinstantwinwalkthrough 110419150657-phpapp01

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Overview of the ShareSquare Instant Win Product. Go to http://getsharesquare.com for a free trial. Feel free to contact us if you're interested in trying our product - contact@getsharesquare.com.

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Sharesquareinstantwinwalkthrough 110419150657-phpapp01

  1. 1. http://getsharesquare.com HOWTO: “Instant Win” Module Walkthrough
  2. 2. Q: Instant Win Module, What It Do? A: Turns the QR code into a “digital scratch-off ticket”
  3. 3. Step 1: Enable the Instant Win Module <ul><li>check the box for the module labeled “Instant Win” </li></ul><ul><li>choose a date range for Instant Win to be active </li></ul><ul><li>note that unlike other modules, Instant Win will only be visible within the campaign dates you define </li></ul><ul><li>to immediately see your Instant Win module, be sure to include today’s date </li></ul>
  4. 4. Step 2: Define the Number of Prizes <ul><li>define the number of unique visitors that will win your prize each day, then define the maximum number of winners over the course of the campaign’s entire date range </li></ul><ul><li>currently, the frequency setting of “first X to scan will win” is only available option, randomizer coming soon </li></ul><ul><li>these numbers will update in real-time, showing you the remaining number of winners </li></ul>
  5. 5. Step 3: Define Winner/Loser Messages <ul><li>describe the prize with a thumbnail image and messaging that winners & losers will see </li></ul><ul><li>additionally, you can pre-populate a suggested Facebook status update for winners only, in order to encourage virality </li></ul>
  6. 6. Step 4: Deploy Your Campaign! <ul><li>save your ShareSquare and download the corresponding QR code </li></ul><ul><li>integrate the QR code into anywhere you’d like your audience to participate in your Instant Win contest </li></ul><ul><li>make the call-to-action prominent </li></ul><ul><li>any existing QR codes for this ShareSquare will also now feature the Instant Win module </li></ul>A mockup of ShareSquare-enhanced packaging.
  7. 7. Lots of Placement Opportunities <ul><li>The ShareSquare QR code can enhance all promotions: </li></ul><ul><li>posters, flyers, stickers </li></ul><ul><li>packaging </li></ul><ul><li>digital signage </li></ul><ul><li>magazines/publications </li></ul><ul><li>media kit collateral </li></ul><ul><li>can even appear on-stage during a presentation </li></ul>A mockup of ShareSquare-enhanced packaging.
  8. 8. The Mobile User Experience <ul><li>Fan encounters QR code, points and scans </li></ul><ul><li>they can use ANY barcode scanning application, like ShopSavvy (16M downloads), Redlaser (9M downloads) or Scanlife (5M downloads). No need to download a new app. </li></ul>
  9. 9. The Mobile User Experience <ul><li>Fan immediately lands on the ShareSquare mobile web app </li></ul><ul><li>using the familiar app-like navigation, they can click the module labeled “Win” to participate in your contest </li></ul><ul><li>note: the bottom banner placement can be removed in ShareSquare Enterprise </li></ul>
  10. 10. The Mobile User Experience <ul><li>Alternate Behavior for Winners & Losers </li></ul><ul><li>if user is logged into Facebook, navigating to the tab labeled “Win” will automatically notify the user whether or not they’ve won </li></ul><ul><li>Facebook authentication prevents gaming and repeat winners </li></ul><ul><li>email address will be prepopulated </li></ul><ul><li>clicking “Submit your email…” is how they claim the prize </li></ul><ul><li>can then one-click share to Facebook </li></ul>
  11. 11. Step 5: Real-time Tracking and Fulfillment <ul><li>Within CMS, a New Tab Appears: “Winners” </li></ul><ul><li>you can immediately contact the winners via email to fulfill their prize </li></ul><ul><li>each name also links to that person’s Facebook profile </li></ul>

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