There are different types of diction used when addressing different audiences. Formal diction is used for highly educated audiences in documents like sermons and journals. Informal diction, including slang, is used for familiar audiences and has a more conversational purpose as seen in emails, letters, novels, and sports broadcasts. Colloquial diction is characteristic of spoken language and writing seeking a conversational effect, while slang uses non-standard terms for humor, irreverence or other effects, especially in casual speech among a group.