¿cómo hacerlo?
The practice of systems thinking starts with
understanding a simple concept called "feedback" that
shows ho...
Bucle
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Bucle reforzado
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
• As Exercise increases, Healt...
Bucle equilibrado
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Amount
Eaten
Weight
S
O
 As...
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Tomado de Russell Martin & Associates www.russ...
La pregunta detonante
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
“Our experience is that ...
En la gráfica
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
SS
S
Portion of
Revenue Spent
on...
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Tomado de Russell Martin & Associates www.russ...
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Reinforcing Loop Balancing Loop Balancing Loop...
La pregunta detonante
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
o WHY is _______happenin...
Ejercicio
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Tomado de Russell Martin & Associate...
Ejercicio
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Opposite
Same Opposite
Opposite
Same...
¿En tu organización?
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Opposite
Same Opposite
Op...
Vídeo
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Discusión en grupo
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Asignación para
la siguiente sesión
Dr Jorge Ramírez Medina , Dr. Guillermo Granados
EGADE Business School
Fin Sesión Uno
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S01 ad5008 ss02

  1. 1. ¿cómo hacerlo? The practice of systems thinking starts with understanding a simple concept called "feedback" that shows how actions can reinforce or counteract (balance) each other. It builds to learning to recognize types of "structures" that recur again and again. Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School
  2. 2. Bucle Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School
  3. 3. Bucle reforzado Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School • As Exercise increases, Health increases (same) • As Health increases, Exercise increases (same) • As Exercise decreases, Health decreases (same) • As Health decreases, Exercise decreases (same) Health Exercise S S Time Growth Tomado de Russell Martin & Associates www.russellmartin.com
  4. 4. Bucle equilibrado Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School Amount Eaten Weight S O  As Amount Eaten increases, Weight increases (same)  As Weight increases, Amount Eaten decreases (opposite)  As Amount Eaten decreases, Weight decreases (same)  As Weight decreases, Amount Eaten decreases (opposite) Time Growth Tomado de Russell Martin & Associates www.russellmartin.com
  5. 5. Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School Tomado de Russell Martin & Associates www.russellmartin.com
  6. 6. La pregunta detonante Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School “Our experience is that donations are not steadily increasing or steadily decreasing. It „feels‟ more like a roller coaster. Never gets to good or too bad. Something bounces us back up or down. There had to be more than a Nirvana/Hell reinforcing loop. Something else is going on.” “Why can‟t we increase donations?”
  7. 7. En la gráfica Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School SS S Portion of Revenue Spent on Fund Raising Fund raisers Donations Revenue Links: “As Donations increase, what happens to Revenue? (decrease/increase = same/opposite) S “Why can’t we increase donations?” Variables = measurable nouns (not quantifiable) Tomado de Russell Martin & Associates www.russellmartin.com
  8. 8. Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School Tomado de Russell Martin & Associates www.russellmartin.com
  9. 9. Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School Reinforcing Loop Balancing Loop Balancing Loop Fund raising goes UP UP UP (or DOWN DOWN DOWN) Backlog of follow-up work influences reputation and deadens fund raising Additional support help arrives too little, too late O S S S S S Sales Loop O Production Loop S Market Loop S S Request for Additional Staff / Support Staff / Support S S Portion of Revenue Spent on Fund Raising Fund Raisers Donations Revenue Fund Raising Productivity Perceived Follow- upTime Follow- upTime Attention to Donors “Why can’t we increase donations?” Tomado de Russell Martin & Associates www.russellmartin.com
  10. 10. La pregunta detonante Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School o WHY is _______happening? o No WHAT or HOW o Avoid: Should, blame “Why should we sell more?” “Why doesn‟t the Help Desk help?” o Seek: Observable fact “Why does fund raising fluctuate? Why can‟t we steadily increase fund raising? ? Tomado de Russell Martin & Associates www.russellmartin.com
  11. 11. Ejercicio Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School Tomado de Russell Martin & Associates www.russellmartin.com
  12. 12. Ejercicio Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School Opposite Same Opposite Opposite Same Same Tomado de Russell Martin & Associates www.russellmartin.com
  13. 13. ¿En tu organización? Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School Opposite Same Opposite Opposite Same Same Tomado de Russell Martin & Associates www.russellmartin.com
  14. 14. Vídeo Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School
  15. 15. Discusión en grupo Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz EGADE Business School
  16. 16. Asignación para la siguiente sesión Dr Jorge Ramírez Medina , Dr. Guillermo Granados EGADE Business School
  17. 17. Fin Sesión Uno

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