: BRIEF• A pop up museum about municipalities to travel across Brazilian cities; • An exhibition about all Brazilian cities, presenting them to their own fellow citizens.
: CONTEXT• Brazil has 5563 cities.; • Over 45% have less than 10 000 inhabitants; • Over 83% are located within the seaside regions (Northeast, Southeast, South) – size matters; • Over 77% have their economy based in agriculture and animal breeding; São José dos Ausentes, RS • Very diverse climates – in e.g., people who have never experienced temperatures below 75 degrees; • Very diverse culture; • Entertainment options: in e.g., 90% of movie theaters are located within 1% of Brazilian cities; • Brazilians can be foreigners in their own country. São Gabriel da Cachoeira, MA
: PREMISEWhat is a city? Where does it lie within the Brazilian political system? What are the Brazilian cities like? We know the main identity of a state, but what is it like to live in a small city there? The cities are the only entities in the political system which physically exist, and yet, they are bundled under a single [lag of a state or a country. The aim is to answer the questions above, but further than that, is to display the diversity and identity of all 5563 municipalities in the country, most of them unknown by the majority of Brazilians, bringing together all the different worlds within one territory. It is a pop up museum which will travel around Brazilian cities. Most of them are small, and many have never had anything like a museum before.
: STORYLINEThe exhibition can be divided into two major areas: the de=inition of a city and the cities of Brazil. DEFINITION OF MUNICIPALITYThe [irst one will comprise the political role of municipalities within the political system, how they work and are administered, how the funding system works, what areas the administration +from a city covers and which ones are organized by the state or the federation, as well as other relevant issues. BRAZILIAN MUNICIPALITIESThe second one will be a portrait of each one of Brazil’s 5563 cities.
: TARGET|TONEThe audience: The tone: • All the inhabitants of cities in Brazil; • This a very important matter – the exhibition will deal with persons • Extremely large pool – people of all with a lot of knowledge as well as ages and backgrounds; those with next to none; • Should appeal to everyone; • It cannot be patronizing but also cannot make people feel • Aimed at people with a low to underestimated, or else they won’t medium previous knowledge on the engage in it; subject. • It has to be accessible and knowledgeable at the same time.
: OUTCOMESBy the end of the exhibition, visitors should: • Have grasped the general de[inition of what is a municipality and its role within the political system – what sets it apart from states and the federation; • Gained knowledge on other cities in the country – how are they like, their habits, always comparing and contrasting with their own realities.
: EXPERIENCE• Experience based exhibition; • Especially in the [irst part -‐ the subject can be a little dry; • Opportunity to bring an immersive exhibition environment for an audience that is not used to this -‐ very interesting opportunity; • Instead of reading, listening or watching about other places (something most people is exposed to everyday through mass communications) visitors should feel as if they are there, to generate a powerful outcome. • The use of objects is not discarded though – it would be interesting to get one object from each city and make a sculpture or installation from them. Example: immersive projection
• Main challenge: how to put the whole : SITE exhibition in a truck to travel the country and be setup in each and every city without the entire crew that designed it; • Most cities where it will be displayed do not have appropriate facilities, so the site will be built from ground – an enclosed venue; • No issues on [itting and adjusting – the exhibition can dictate the architecture; • The whole structure should [it within the truck and be fast to assemble and disassemble; • Budget, sturdiness of the displays and easy setup are important issues – nothing can be too fragile or too hard or expensive to be replaced; • After traveling, it will be displayed in a permanent site, TBD. Examples: Moma PS1 Dome and Casa Consul
: STRATEGY• “Star” manner: in the center are the general explanations about municipalities and the main installation with objects from cities all around the country; the exhibitions on each Brazilian municipality is around it; • People can move around freely between those, to focus on the areas which they want to know more about, after learning the general concepts about cities and getting a general glimpse for the main installation. DEFINITION OF BRAZILIAN MUNICIPALITY MUNICIPALITIES
: 3D DESIGN• Not enough space available -‐ traveling museum; • The [loorplan will be open, consisting of a lobby, exhibition room and exit. Inside the main room there will be the general exhibition area, with the information about how cities work and the main installation with objects from every city in the very center. Around it will be placed “capsules”, each allowing to choose an experience by selecting a city; • The set of cities available in each “capsule” is different. They will be organized based on technical needs – this will appear random, making people approach more areas instead of focusing on one only; • It is imperative that the exhibition provides universal access. DEFINITION OF BRAZILIAN MUNICIPALITY MUNICIPALITIES INSTALLATION
: 2D DESIGN• Another important issue in graphic design is the use of data representation. This is very important because there’s a lot of information to deal with, and, considering the audience as speci[ied before, it is best to approach it in a graphical rather than a textual manner; • It has to be graphic appealing and very easily understandable, considering it is a subject most people do not normally engage with. Examples: Data representation
: LIGHTING• The overall light should be dark, with focus on the exhibits; • The use of feature light should be considered to enhance the 3D shapes of displays; • Creative uses of light in combination with materials are very interesting – backlights, projections in acrylic, etc. Examples: Warsaw Uprising Museum and the Museum of Chinese in America
: INTERACTIVE• The intended visitor experience is to make them feel as if they were transported to different cities – use of “capsules” to transport the visitors to each of the 5563 cities; • By selecting one city at a time, visitors can engage with content deeply; • It is important that technology is in favor Example: Sleep Box as reference for the capsules of content, and not the other way around; • The use of analog interactions could be considered as well at any point; • Other types of interactions are little details that allow for more engagement -‐ like being able to hold a map instead of just looking it, leaving messages, looking through glasses, smelling… simple but satisfying ways to relate to content and Example: Jurascopes, Berlim Natural History Museum – using senses other than vision alone. experience a scene through video and devices on a still object
: sound | film• Both play a very important role in the “capsules” – they are the means through which the content is delivered; • Provide an immersive experience together with smells, temperature and humidity; • Also a general soundscape adds to the exhibition as a whole to set the mood. Classical music aids on concentration, and combined with a lighter feel should help the visitor on their journey. Example: Mr. Beam Living Room
KAROLINA RODRIGUES ZIULKOSKIINTERACTIVE TELECOMMUNICATIONS PROGRAMSPRING 2012PROF. DAVID HARVEY