Museum of Municipalities

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A pop up museum about Brazilian cities to travel across Brazilian cities.

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Museum of Municipalities

  1. 1. INTERPRETIVEEXHIBITION DESIGN
  2. 2. MUSEUM : CLASS VISITS
  3. 3. MUSEUM : MY VISITS
  4. 4. : BRIEF•  A  pop  up  museum  about  municipalities  to   travel  across  Brazilian  cities;  •  An  exhibition  about  all  Brazilian  cities,   presenting  them  to  their  own  fellow  citizens.  
  5. 5. : CONTEXT•  Brazil  has  5563  cities.;  •  Over  45%  have  less  than  10  000   inhabitants;  •  Over  83%  are  located  within  the   seaside  regions  (Northeast,   Southeast,  South)  –  size  matters;  •  Over  77%  have  their  economy  based   in  agriculture  and  animal  breeding;   São  José  dos  Ausentes,  RS    •  Very  diverse  climates  –  in  e.g.,   people  who  have  never  experienced   temperatures  below  75  degrees;  •  Very  diverse  culture;  •  Entertainment  options:  in  e.g.,  90%   of  movie  theaters  are  located  within   1%  of  Brazilian  cities;  •  Brazilians  can  be  foreigners  in  their   own  country.   São  Gabriel  da  Cachoeira,  MA  
  6. 6. : PREMISEWhat  is  a  city?  Where  does  it  lie  within  the  Brazilian  political  system?  What  are  the  Brazilian  cities  like?  We  know  the  main  identity  of  a  state,  but  what  is  it  like  to  live  in  a  small  city  there?  The  cities  are  the  only  entities  in  the  political  system  which  physically  exist,  and  yet,  they  are  bundled  under  a  single  [lag  of  a  state  or  a  country.  The  aim  is  to  answer  the  questions  above,  but  further  than  that,  is  to  display  the  diversity  and  identity  of  all  5563  municipalities  in  the  country,  most  of  them  unknown  by  the  majority  of  Brazilians,  bringing  together  all  the  different  worlds  within  one  territory.      It  is  a  pop  up  museum  which  will  travel  around  Brazilian  cities.  Most  of  them  are  small,  and  many  have  never  had  anything  like  a  museum  before.    
  7. 7. : STORYLINEThe  exhibition  can  be  divided  into  two  major  areas:  the  de=inition  of  a  city  and  the  cities  of  Brazil.   DEFINITION OF   MUNICIPALITYThe  [irst  one  will  comprise  the  political  role  of  municipalities  within  the  political  system,  how  they  work  and  are  administered,  how  the  funding  system  works,  what  areas  the  administration   +from  a  city  covers  and  which  ones  are  organized  by  the  state  or  the  federation,  as  well  as  other  relevant  issues.   BRAZILIAN   MUNICIPALITIESThe  second  one  will  be  a  portrait  of  each  one  of  Brazil’s  5563  cities.    
  8. 8. : TARGET|TONEThe  audience:   The  tone:      •  All  the  inhabitants  of  cities  in  Brazil;   •  This  a  very  important  matter  –  the   exhibition  will  deal  with  persons  •  Extremely  large  pool  –  people  of  all   with  a  lot  of  knowledge  as  well  as   ages  and  backgrounds;   those  with  next  to  none;  •  Should  appeal  to  everyone;   •  It  cannot  be  patronizing  but  also   cannot  make  people  feel  •  Aimed  at  people  with  a  low  to   underestimated,  or  else  they  won’t   medium  previous  knowledge  on  the   engage  in  it;   subject.   •  It  has  to  be  accessible  and   knowledgeable  at  the  same  time.  
  9. 9. : OUTCOMESBy  the  end  of  the  exhibition,  visitors  should:    •  Have  grasped  the  general  de[inition   of  what  is  a  municipality  and  its  role   within  the  political  system  –  what   sets  it  apart  from  states  and  the   federation;  •  Gained  knowledge  on  other  cities  in   the  country  –  how  are  they  like,  their   habits,  always  comparing  and   contrasting  with  their  own  realities.  
  10. 10. : EXPERIENCE•  Experience  based  exhibition;  •  Especially  in  the  [irst  part  -­‐  the   subject  can  be  a  little  dry;  •  Opportunity  to  bring  an  immersive   exhibition  environment  for  an   audience  that  is  not  used  to  this  -­‐   very  interesting  opportunity;  •  Instead  of  reading,  listening  or   watching  about  other  places   (something  most  people  is  exposed   to  everyday  through  mass   communications)  visitors  should   feel  as  if  they  are  there,  to  generate  a   powerful  outcome.    •  The  use  of  objects  is  not  discarded   though  –  it  would  be  interesting  to   get  one  object  from  each  city  and   make  a  sculpture  or  installation   from  them.   Example:  immersive  projection  
  11. 11. : EXPERIENCE
  12. 12. •  Main  challenge:  how  to  put  the  whole   : SITE exhibition  in  a  truck  to  travel  the   country  and  be  setup  in  each  and  every   city  without  the  entire  crew  that   designed  it;  •  Most  cities  where  it  will  be  displayed  do   not  have  appropriate  facilities,  so  the   site  will  be  built  from  ground  –  an   enclosed  venue;    •  No  issues  on  [itting  and  adjusting  –  the   exhibition  can  dictate  the  architecture;  •  The  whole  structure  should  [it  within   the  truck  and  be  fast  to  assemble  and   disassemble;  •  Budget,  sturdiness  of  the  displays  and   easy  setup  are  important  issues  –   nothing  can  be  too  fragile  or  too  hard  or   expensive  to  be  replaced;  •  After  traveling,  it  will  be  displayed  in  a   permanent  site,  TBD.   Examples:  Moma  PS1  Dome  and  Casa  Consul      
  13. 13. : STRATEGY•  “Star”  manner:  in  the  center  are   the  general  explanations  about   municipalities  and  the  main   installation  with  objects  from   cities  all  around  the  country;  the   exhibitions  on  each  Brazilian   municipality  is  around  it;  •  People  can  move  around  freely   between  those,  to  focus  on  the   areas  which  they  want  to  know   more  about,  after  learning  the   general  concepts  about  cities  and   getting  a  general  glimpse  for  the   main  installation.       DEFINITION OF BRAZILIAN MUNICIPALITY MUNICIPALITIES
  14. 14. : 3D DESIGN•  Not  enough  space  available  -­‐  traveling   museum;  •   The  [loorplan  will  be  open,  consisting  of  a   lobby,  exhibition  room  and  exit.  Inside  the   main  room  there  will  be  the  general   exhibition  area,  with  the  information   about  how  cities  work  and  the  main   installation  with  objects  from  every  city  in   the  very  center.  Around  it  will  be  placed   “capsules”,  each  allowing  to  choose  an   experience  by  selecting  a  city;  •  The  set  of  cities  available  in  each  “capsule”   is  different.  They  will  be  organized  based   on  technical  needs  –  this  will  appear   random,  making  people  approach  more   areas  instead  of  focusing  on  one  only;  •  It  is  imperative  that  the  exhibition   provides  universal  access.   DEFINITION OF BRAZILIAN MUNICIPALITY MUNICIPALITIES INSTALLATION
  15. 15. : 2D DESIGN•  Another  important  issue   in  graphic  design  is  the   use  of  data   representation.  This  is   very  important  because   there’s  a  lot  of   information  to  deal  with,   and,  considering  the   audience  as  speci[ied   before,  it  is  best  to   approach  it  in  a   graphical  rather  than  a   textual  manner;  •  It  has  to  be  graphic   appealing  and  very   easily  understandable,   considering  it  is  a   subject  most  people  do   not  normally  engage   with.   Examples:  Data  representation  
  16. 16. : LIGHTING•  The  overall  light   should  be  dark,   with  focus  on  the   exhibits;  •  The  use  of  feature   light  should  be   considered  to   enhance  the  3D   shapes  of   displays;  •  Creative  uses  of   light  in   combination  with   materials  are  very   interesting  –   backlights,   projections  in   acrylic,  etc.   Examples:  Warsaw  Uprising  Museum  and  the  Museum  of  Chinese  in  America  
  17. 17. : INTERACTIVE•  The  intended  visitor  experience  is  to  make   them  feel  as  if  they  were  transported  to   different  cities  –  use  of  “capsules”  to   transport  the  visitors  to  each  of  the  5563   cities;  •  By  selecting  one  city  at  a  time,  visitors  can   engage  with  content  deeply;  •   It  is  important  that  technology  is  in  favor   Example:  Sleep  Box  as  reference  for  the  capsules   of  content,  and  not  the  other  way  around;  •  The  use  of  analog  interactions  could  be   considered  as  well  at  any  point;  •  Other  types  of  interactions  are  little   details  that  allow  for  more  engagement    -­‐   like  being  able  to  hold  a  map  instead  of   just  looking  it,  leaving  messages,  looking   through  glasses,  smelling…  simple  but   satisfying  ways  to  relate  to  content  and   Example:  Jurascopes,  Berlim  Natural  History  Museum  –   using  senses  other  than  vision  alone.   experience  a  scene  through  video  and  devices  on  a  still  object      
  18. 18. : sound | film•  Both  play  a  very  important  role  in  the   “capsules”  –  they  are  the  means  through  which   the  content  is  delivered;  •  Provide  an  immersive  experience  together   with  smells,  temperature  and  humidity;  •  Also  a  general  soundscape  adds  to  the   exhibition  as  a  whole  to  set  the  mood.  Classical   music  aids  on  concentration,  and  combined   with  a  lighter  feel  should  help  the  visitor  on   their  journey.   Example:  Mr.  Beam  Living  Room  
  19. 19. KAROLINA RODRIGUES ZIULKOSKIINTERACTIVE TELECOMMUNICATIONS PROGRAMSPRING 2012PROF. DAVID HARVEY

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