Eldridge St Proposals

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Exhibition Design proposal for the Eldridge St Synagogue.

Target: "cool" young people

Hernan Carranza
Karolina Ziulkoski
Luisa Pereira Hors
Rose Schlossberg
Sheiva Rezvani

New York University
Fall 2011

Published in: Business, Technology
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Eldridge St Proposals

  1. 1. eldridge museumfor cool young people
  2. 2. two sets of ideas1. synagogue programming2. ideas for the space
  3. 3. programming ideas video mapping residency program concerts courses partnership with NM
  4. 4. videomapping
  5. 5. (link to video)
  6. 6. mapping uses as an installation: both external & internal on a temporary basis as a tool, more permanent, for telling stories and an alternative to a guided tour (i) history of the synagogue and community (ii) visualizing the restoration process (iii) a lesson on the architecture
  7. 7. residency programfor artistsdiscovering young talents establishing authority as artistic home in the community artists spend time onsite art walking tours
  8. 8. musical concerts visualizations of classical music (eg. Beethoven Night @ Eldridge) inviting cool bands to do one-time shows with option to collaborate with video-artists for installation
  9. 9. music-orientedcourses choir courses singing therapyklezmer lessons other courses – taking advantage of the acoustic properties of the space
  10. 10. partnership withthe new museum offering off-site space for temporary and complementary installations ticket purchase to NM includes a video-mapped tour @ Eldridge
  11. 11. space ideasyiddish signage restaurant visitor traffic facade color
  12. 12. yiddish signs to indicate to a visitor that they arewalking toward a culturally distinctlandmark, a sign for “EldridgeStreet” written in Yiddish below theexisting street sign would create anintriguing invitation.To enter the conversation of thechinese immigrant community thatnow dominates the neighborhood
  13. 13. yiddish signs
  14. 14. bagels and blintz’sat Eldridge food tourism is a growing part ofthe Lower East SideThere are a limited number ofJewish eateries in the neighborhoodVisitors who would come for aknish, bagel, kugel, brisket, mightstay for a show.
  15. 15. visitortraffic
  16. 16. façade color
  17. 17. façade color
  18. 18. eldridge museumfor cool young people

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