Your SlideShare is downloading. ×
0
It girls
It girls
It girls
It girls
It girls
It girls
It girls
It girls
It girls
It girls
It girls
It girls
It girls
It girls
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
146
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. it girls New Internet’s creation and social phenomenom.
  • 2. Who they are?  Normal girls creating extraordinary outfits  Virtual community focused on fashion  Opinionleaders (showrooms)
  • 3. It girls and internet  Makes them allowed to create and lead their own blogs  An opportunity to present themselves, also abroad  Easy way to get a popularity  An occasion to experiment with appearance  Being a part of new group
  • 4. Marta Klimowicz, sociologist  ‘those blogs show that There is not only one example to follow and to pattern after. It is just a kind of fun and way to experiment with the style and appearance.’  ‘girls are aware of popularity and no – privacy. They can feel recognizable’  ‘It is one of the most developed and still rising internet’s group’  ‘Passion is the most important, It associates Members of the group’
  • 5. LPP Group (Reserved, Mohito, Cropp, House)  „It girls are mostly inspiring us in creating new collections”
  • 6. It girls Stylio.pl Dilemmas magazine Swap parties Lookr.tv
  • 7. Stylio.pl  Website created to join fashion supporters  Divided on many sites including Best blogger’s rating, adverts about swaps, An opportunity to present own wardrobe and making own outfits  You can also read diverse articles based on fashion
  • 8. Dilemmas magazine  Virtual magazine, everybody can afford to read It  Created special for new social group,’ it girls’  Included not only of fashion subject but also has the aim to encourage polish design and new designers  Many it girls had been involved in that project in writing, taking photos etc.
  • 9. Lookr.tv/ szafiarki  First virtual and tv program introducing polish ‘it girls’ society  Girls give advices, ask questions about themselves and about their inspirations etc  Predict trends that are about to come, judge outfits
  • 10. Swap parties  Initiated generally by ‘it girls’ and for that habitat  Not only an opportunity to exchange clothes but also to talk, get to know new people, discuss  unusuall bargains
  • 11. Alicepoint  Inspired by scandinavian’s blogs  Blog as a place to show feelings and emotions  An opportunity to share with other her passions, ideas, ways for free time  She connects her future with fashion  Blog gave her popularity and respect in fashion habitat
  • 12. Alicepoint
  • 13. styledigger  Inspired by other blog’s owners  Fashion is kind of fun, passion, future plan  Works as a stylist  Participate in many showrooms  One of the most popular blog
  • 14. styledigger

×