What makes a good source?● published in scholarly/academic journal● peer or expert-reviewed● primary● cites other good sources● not selling anything (can be tricky)
"They cant put anything on theInternet that isnt true."
What makes a bad source?● unsubstantiated "opinion"● secondary source or appearing out ofcontext● no independent review● no identified sources● no author name● selling something● crowdsourced● not relevant to the subject of your research
Avoid these guys● Encyclopedias (Britannica, etc.)● Wikipedia● Dictionaries● Google Search (or Bing, or Yahoo)● About.com and similar sites● Personal blogs● Retailer websites/sales copy● Textbooks● Anthologies (quotes, literature reviews)● Any information (especially stats) from a source youcant identify
Except when...● Under very limited circumstances, it *may* beacceptable to cite from wiki, blogs, etc.● Mass Media Exception○ These circumstances relate to meta-analysis ofmedia or popular culture○ In general, you don’t use the actual material, just thevolume or context○ 99.99% certain this exception won’t apply to you inyour MBA program
Where the scholarly things are● Use Wikipedia, Google Scholar, andanthologies as a starting point● Check references of books and articles tofind their sources● Library databases● Scholarly journals and trusted trade press● Mass media (used sparingly)● When in doubt, just ask
A word on plagiarism:DONT(Were not being cute. You can getbooted for this.)
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.