• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Buildex conference 2011 social media
 

Buildex conference 2011 social media

on

  • 352 views

 

Statistics

Views

Total Views
352
Views on SlideShare
352
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Buildex conference 2011 social media Buildex conference 2011 social media Presentation Transcript

    • Social media for customer service and promotionDrew GeldartMarketing Manager@DrewGeldart
    • Your website is irrelevant
    • It’s not allabout you
    • Have goals that make sensefor your business
    • CommunicationBlogs: Blogger, Livejournal, Opendiary, Typepad, Wordpress,ExpressionEngine, XangaMicroblogging / presence applications: FMyLife, Jaiku, Plurk, TwitterTumblr, PosterousSocial Networking: Facebook, Geni.com, Hi5, LinkedIn, Myspace, Orkut,Ozone, Xing, Bebo, BigtentBusiness networking: LinkedInEvents: Upcoming, Eventful, Eventbrite, Meetup.com
    • Brand MonitoringSocial media monitoring: Klout, Hootsuite, Twittersearch,Social mention, Technorati, Google AlertsSocial media analytics: Radian6, SysmosInformation aggregators: Netvibes, Twine, HootsuiteCollaborationWikis: Wikipedia, PBWorks, WetpaintSocial bookmarking: Delicious, Stumbleupon, Google Reader, CiteULikeSocial News: Digg, Mixx, Reddit
    • MultimediaPhotography and art sharing: Flickr, Photobucket, Picasa,SmugmugVideo sharing: YouTube, Viddler, Vimeo, sevenload, ZideoLivecasting: Ustream, Justin.tv, Stickam, Skype, OpenCUMusic and audio sharing: Myspace, The Hype Machine, Last.fmPresentation sharing: slideshare, scribd, prezzi (slide creation andsharing)
    • Reviews and opinionsProduct reviews: epinions.com, Mouthshut.comBusiness reviews: Customer lobby, yelp.comCommunity Q&A: Yahoo! Answers, WikiAnswers, AskvilleEntertainmentMedia and entertainment platforms: Cisco EosVirtual Worlds: Second Life, The Sims onlineGame sharing: Miniclip, Kongrgate
    • Strategy
    • Don’t have the resources My customers aren’t on social media There’s no ROI
    • Image  source:  h.p://www.calliflower.com/
    • image  source:  share.tv.org
    • “Open Brand” cultureParticipationDedicated resourceIntegrate measurement & ROI
    • Consumer audit and a content auditDefine your goalsSelect social media websites toengage inRules of engagement
    • Editorial calendarUnderstand community principlesStart conversations to get feedbackGame plan for potential risks
    • It’s not all about youKnow what you want to improveHave a plan and share itMonitor, engage, adjust, evolve
    • Drew Geldart email: drew@karo.com twitter: @drewgeldart @karogroupToday’s presentation: Slideshare.com