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Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
Social Media Tools Seminar, Katie B. Roberts
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Social Media Tools Seminar, Katie B. Roberts

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Jan 14, 2011 seminar for BWCC, WIB …

Jan 14, 2011 seminar for BWCC, WIB

Integrating Social Media in the Sales & Marketing Mix

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  • 1. Please feel free to tweet today’s tips!#BWCC#WIB @KatieBRoberts<br />
  • 2. Integrating Social Media into the Sales & Marketing Plan<br />Katie B. Roberts<br />January 14, 2011<br />@KatieBRoberts<br />Facebook.com/Katie.B.Roberts<br />Linkedin.com/in/KatieBRoberts<br />KatieBRoberts.wordpress.com<br />
  • 3. Online Marketing Strategy<br />
  • 4. Online Marketing Strategy<br /><ul><li>Social Media cannot stand on its own; piece of bigger plan</li></li></ul><li>Online Marketing Strategy<br />
  • 5. Leverage Social Communities<br />“If you build it, they will come…”<br />Does not work here<br />
  • 6. Leverage Social Communities<br />Ways to attract community members<br />
  • 7. Leverage Social Communities<br />
  • 8. Leverage Social Communities<br />Contests<br />Photo contest on Facebook<br />RT content and enter to win… <br />1st person to tweet “Great seminar on social media, @KatieBRoberts” wins…<br />[hint]<br />
  • 9. Leverage Social Communities<br />LISTEN & RESPOND<br />Brand / industry sentiment<br />Become a thought leader<br />Work to resolve customer issues<br />Listen for needs of existing & potential customers<br />Exact Target vs. Publicaster<br />CASE STUDY: <br />
  • 10. Leverage Social Communities<br />Humanize<br />Honesty<br />Sincerity<br />Transparency<br />Find the “voice” for each community [Skittles]<br />Ensure others in company know “voice” lingo<br />Use real photos instead of logos where possible<br />
  • 11.
  • 12. Leverage Social Communities<br />Give to Get<br />Offer exclusive coupons for Facebook Fans<br />Provide links to lunchtime specials on twitter<br />Allow access to exclusive content in Linkedin Groups<br />Specials for checkins & mayors on Foursquare<br />
  • 13. Promote Social Media Communities<br />
  • 14. Promote Social Media Communities<br />Website<br />Email signature / newsletter<br />Print collateral<br />Assets / signage<br />Business Cards<br />Twitter directories<br />Linkedin Profile<br />
  • 15. Promote Social Media Communities<br />Facebook “Like”<br />“Share This” and “Add to Any”<br />Recent Tweets<br />Calls to Action<br />“Read more” in email<br />Twitter #hashtags<br />
  • 16. Why people “Like” Facebook Pages<br />10. Learn more about company (21%)<br />9. Referred to by a friend (22%)<br />8. Access to exclusive content (25%)<br />7. Looking for fun & entertainment (27%)<br />6. Want information on future sales (30%)<br />5. Receive updates on future products (33%)<br />4. Stay informed (34%)<br />3. Hope to get something free (36%)<br />2. Show support for brand/product (37%)<br />1. Receive discounts or coupons (40%) <br />
  • 17. Attracting Facebook Fans<br />Be interactive, fun, & helpful<br />Embed videos<br />Use Facebook Landing Pages<br />Facebook Contests (Strutta)<br />Focus Groups / Testing [True Lemon]<br />Introduce new products<br />Virtual Parties [Jeffrey Hayzlett]<br />Trivia! [AMA Baltimore]<br />
  • 18. Attracting Twitter Followers<br />Tweet about<br />today’s <br />seminar!<br />Participate in the dialog<br />RT, DM, comment<br />Follow thought leaders<br />Use #hashtags<br />Establish relationships<br />Announce specials, deals, sales<br />Share blog articles, white papers, Facebook content<br />Live event/conference tweeting<br />
  • 19.
  • 20. Tips to Consider<br />Identify your tone<br />Know your audience<br />Leverage brand ambassadors<br />Use real-time monitoring tools<br />Build & use editorial calendar<br />Point customers to content (Penn Olson)<br />Use calls to action <br />QUALITY vs quantity<br />
  • 21. Tips to Consider<br />Give ‘em something to talk about…. <br />And share!<br />
  • 22. Resources<br />TweetDeck<br />Klout<br />Feedburner<br />Strutta<br />Add This & Share This<br />JitterJam& Radian6<br />Technorati<br />Google alerts & Google Analytics<br />Social mention / Postling<br />
  • 23. Websites I Follow<br />Mashable.com<br />TechCrunch.com<br />Social Media Examiner.com<br />Hubstpot.com<br />Marketing Sherpa.com<br />ChrisBrogan.com<br />Harvard Business Review.com<br />Blue Sky Factory.com<br />Penn-Olson.com<br />
  • 24. Contact Info<br />KatieBelleRoberts@gmail.com<br />KatieBRoberts.wordpress.com<br />Twitter.com/KatieBRoberts<br />Linkedin.com/in/KatieBRoberts<br />Facebook.com/Katie.B.Roberts<br />

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