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Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
 

Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013

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Rebecca Murtagh @VirtualMarketer Pubcon Presentation: Social Media and Search - a look at the relationship between the brand (owned, earned and paid content) in the context of visibility and authority ...

Rebecca Murtagh @VirtualMarketer Pubcon Presentation: Social Media and Search - a look at the relationship between the brand (owned, earned and paid content) in the context of visibility and authority in search engines Google, Bing, Yahoo - all of which take queues from social media engagement in their algorithms.
How search engine optimization and social media optimization within a strategic plan can help brands reach target audiences.

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  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC

Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013 Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013 Presentation Transcript

  • Social Media & Search Visibility, Clicks & Conversion! #PubCon @VirtualMarketer Rebecca Murtagh
  • You’vecome You’ve Comeway, baby. a long away, baby. long #PubCon @VirtualMarketer Rebecca Murtagh
  • st 1 We did the You’ve Pubcon session Come a long on Social Media way, baby. in and Search 2009. #PubCon @VirtualMarketer Rebecca Murtagh
  • You’ve was There Come a long proof way, baby. then… #PubCon @VirtualMarketer Rebecca Murtagh
  • You’ve There is Come a long more proof way, baby. now… #PubCon @VirtualMarketer Rebecca Murtagh
  • February 2013 Evidence was present connecting social & search… Still, many remain skeptical. #PubCon Rebecca Murtagh @VirtualMarketer
  • What do Brands Really Want? #PubCon @VirtualMarketer Rebecca Murtagh
  • Leverage social and search to: • • • • reach new audiences establish relationship promote conversion grow market share #PubCon @VirtualMarketer Rebecca Murtagh
  • #PubCon @VirtualMarketer Rebecca Murtagh
  • #PubCon @VirtualMarketer Rebecca Murtagh
  • Where is all the action . . . really? Where is all the action . . . really? the website! . #PubCon @VirtualMarketer Rebecca Murtagh
  • Where is all the action . . . really? Where is all the action . . . really? the website! website! the . #PubCon @VirtualMarketer Rebecca Murtagh
  • Website Related Social Media #PubCon @VirtualMarketer Rebecca Murtagh
  • #PubCon @VirtualMarketer Rebecca Murtagh
  • % of consumers turn to a search engine to find information @VirtualMarketeronRebecca Murtagh | products, services or © 2012 Karner Blue Marketing LLC businesses prior to making purchases. #PubCon @VirtualMarketer Rebecca Murtagh FleishmanHillard.com
  • @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC #PubCon @VirtualMarketer Rebecca Murtagh
  • On-site SEO is only part of the equation. #PubCon @VirtualMarketer Rebecca Murtagh
  • From Google Analytics:
  • Google Analytics shows how social metrics “impact the brand”
  • @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • How will your brand deliver what search engines seek? #PubCon @VirtualMarketer Rebecca Murtagh
  • The Website Must be the primary asset and ultimate destination for all brand activity. #PubCon @VirtualMarketer Rebecca Murtagh #PubCon @VirtualMarketer Rebecca Murtagh
  • 3 Types of Digital Content Impact Your Brand: • Owned • Paid • Earned #PubCon @VirtualMarketer Rebecca Murtagh
  • the recipe Give customers what they want! #PubCon @VirtualMarketer Rebecca Murtagh
  • #PubCon @VirtualMarketer Rebecca Murtagh
  • Help customers… Keep up on activities: • Blog (w/Authorship) • Social Media Updates • News/PR/Media …on the website. #PubCon @VirtualMarketer Rebecca Murtagh
  • Help customers… Learn about product/service • • • • Demos Instructional Video Product Photos & Documentation Whitepapers …directing visitors to website for info. #PubCon @VirtualMarketer Rebecca Murtagh
  • Help customers… Sweepstakes & Promotions • Promote on Social Media • Run on the Website • Collect List (money is in the list!) …manage on the website and assume responsibility and ownership of customer relationships! #PubCon @VirtualMarketer Rebecca Murtagh
  • Help customers… Provide Helpful Feedback • Social Media Monitoring • Customer Service • Response to Reviews • Answer FAQs …on the website. #PubCon @VirtualMarketer Rebecca Murtagh
  • Help customers… Provide Helpful Feedback • Social Media Monitoring • Customer Service • Response to Reviews • Answer FAQs …Direct to website for answers. #PubCon @VirtualMarketer Rebecca Murtagh
  • Help customers… Join Community of Brand Fans • Community Management • 1 to 1 Engagement • Feed/Guide discussion …making the community and website reciprocal. #PubCon @VirtualMarketer Rebecca Murtagh
  • Help customers… Make Purchases • Promotions (Including Ads) • Social listening to identify leads • Make compelling offers …conducting transactions on website. #PubCon @VirtualMarketer Rebecca Murtagh
  • Think Like #PubCon @VirtualMarketer Rebecca Murtagh
  • The ( Knowledge Graph ) #PubCon @VirtualMarketer Rebecca Murtagh
  • People (through verified identity)
  • Places Geolocation
  • Things Information, Products & Services
  • Join me! Book signing: Thursday 10:45am-11:25am
  • Exclusive Pubcon offer 25% off j.mp/YDKKG3 Use code: LWFY5NUA