Social Media & Search
Visibility, Clicks & Conversion!

#PubCon @VirtualMarketer Rebecca Murtagh
You’vecome
You’ve
Comeway, baby.
a long
away, baby.
long
#PubCon @VirtualMarketer Rebecca Murtagh
st
1

We did the
You’ve
Pubcon session
Come a long
on Social Media
way, baby. in
and Search
2009.
#PubCon @VirtualMarketer...
You’ve was
There
Come a long
proof
way, baby.

then…

#PubCon @VirtualMarketer Rebecca Murtagh
You’ve
There is
Come a long
more proof
way, baby.

now…

#PubCon @VirtualMarketer Rebecca Murtagh
February 2013

Evidence was present connecting social & search…
Still, many remain skeptical.

#PubCon Rebecca Murtagh @Vi...
What do Brands
Really Want?

#PubCon @VirtualMarketer Rebecca Murtagh
Leverage social and search to:

•
•
•
•

reach new audiences
establish relationship
promote conversion
grow market share
#...
#PubCon @VirtualMarketer Rebecca Murtagh
#PubCon @VirtualMarketer Rebecca Murtagh
Where is all the action . . . really?

Where is all the action . . . really?
the

website!

.

#PubCon @VirtualMarketer Re...
Where is all the action . . . really?

Where is all the action . . . really?
the

website!
website!

the

.

#PubCon @Virt...
Website Related

Social Media

#PubCon @VirtualMarketer Rebecca Murtagh
#PubCon @VirtualMarketer Rebecca Murtagh
%
of consumers turn to a

search engine
to find information
@VirtualMarketeronRebecca Murtagh
| products, services or
© 20...
@VirtualMarketer | Rebecca Murtagh
© 2012 Karner Blue Marketing LLC

#PubCon @VirtualMarketer Rebecca Murtagh
On-site SEO is only
part of the equation.

#PubCon @VirtualMarketer Rebecca Murtagh
From

Google Analytics:
Google Analytics shows how
social metrics “impact the brand”
@VirtualMarketer | Rebecca Murtagh
© 2012 Karner Blue Marketing LLC
How will your brand deliver
what search engines seek?

#PubCon @VirtualMarketer Rebecca Murtagh
The Website
Must be the primary asset and
ultimate destination for all
brand activity.

#PubCon @VirtualMarketer Rebecca M...
3 Types of Digital Content
Impact Your Brand:

• Owned
• Paid
• Earned
#PubCon @VirtualMarketer Rebecca Murtagh
the recipe
Give customers what they want!

#PubCon @VirtualMarketer Rebecca Murtagh
#PubCon @VirtualMarketer Rebecca Murtagh
Help customers…

Keep up on activities:
• Blog (w/Authorship)
• Social Media Updates
• News/PR/Media
…on the website.
#Pub...
Help customers…

Learn about product/service
•
•
•
•

Demos
Instructional Video
Product Photos &
Documentation
Whitepapers...
Help customers…

Sweepstakes & Promotions
• Promote on Social Media
• Run on the Website
• Collect List (money is in the l...
Help customers…

Provide Helpful Feedback
• Social Media Monitoring
• Customer Service
• Response to Reviews
• Answer FAQs...
Help customers…

Provide Helpful Feedback
• Social Media Monitoring
• Customer Service
• Response to Reviews
• Answer FAQs...
Help customers…

Join Community of Brand Fans
• Community Management
• 1 to 1 Engagement
• Feed/Guide discussion
…making t...
Help customers…

Make Purchases
• Promotions (Including Ads)
• Social listening to identify
leads
• Make compelling offers...
Think
Like
#PubCon @VirtualMarketer Rebecca Murtagh
The (
Knowledge
Graph

)

#PubCon @VirtualMarketer Rebecca Murtagh
People
(through verified identity)
Places
Geolocation
Things
Information, Products & Services
Join me! Book signing:
Thursday 10:45am-11:25am
Exclusive Pubcon offer

25% off
j.mp/YDKKG3
Use code:

LWFY5NUA
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Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013

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Rebecca Murtagh @VirtualMarketer Pubcon Presentation: Social Media and Search - a look at the relationship between the brand (owned, earned and paid content) in the context of visibility and authority in search engines Google, Bing, Yahoo - all of which take queues from social media engagement in their algorithms.
How search engine optimization and social media optimization within a strategic plan can help brands reach target audiences.

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  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013

    1. 1. Social Media & Search Visibility, Clicks & Conversion! #PubCon @VirtualMarketer Rebecca Murtagh
    2. 2. You’vecome You’ve Comeway, baby. a long away, baby. long #PubCon @VirtualMarketer Rebecca Murtagh
    3. 3. st 1 We did the You’ve Pubcon session Come a long on Social Media way, baby. in and Search 2009. #PubCon @VirtualMarketer Rebecca Murtagh
    4. 4. You’ve was There Come a long proof way, baby. then… #PubCon @VirtualMarketer Rebecca Murtagh
    5. 5. You’ve There is Come a long more proof way, baby. now… #PubCon @VirtualMarketer Rebecca Murtagh
    6. 6. February 2013 Evidence was present connecting social & search… Still, many remain skeptical. #PubCon Rebecca Murtagh @VirtualMarketer
    7. 7. What do Brands Really Want? #PubCon @VirtualMarketer Rebecca Murtagh
    8. 8. Leverage social and search to: • • • • reach new audiences establish relationship promote conversion grow market share #PubCon @VirtualMarketer Rebecca Murtagh
    9. 9. #PubCon @VirtualMarketer Rebecca Murtagh
    10. 10. #PubCon @VirtualMarketer Rebecca Murtagh
    11. 11. Where is all the action . . . really? Where is all the action . . . really? the website! . #PubCon @VirtualMarketer Rebecca Murtagh
    12. 12. Where is all the action . . . really? Where is all the action . . . really? the website! website! the . #PubCon @VirtualMarketer Rebecca Murtagh
    13. 13. Website Related Social Media #PubCon @VirtualMarketer Rebecca Murtagh
    14. 14. #PubCon @VirtualMarketer Rebecca Murtagh
    15. 15. % of consumers turn to a search engine to find information @VirtualMarketeronRebecca Murtagh | products, services or © 2012 Karner Blue Marketing LLC businesses prior to making purchases. #PubCon @VirtualMarketer Rebecca Murtagh FleishmanHillard.com
    16. 16. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC #PubCon @VirtualMarketer Rebecca Murtagh
    17. 17. On-site SEO is only part of the equation. #PubCon @VirtualMarketer Rebecca Murtagh
    18. 18. From Google Analytics:
    19. 19. Google Analytics shows how social metrics “impact the brand”
    20. 20. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
    21. 21. How will your brand deliver what search engines seek? #PubCon @VirtualMarketer Rebecca Murtagh
    22. 22. The Website Must be the primary asset and ultimate destination for all brand activity. #PubCon @VirtualMarketer Rebecca Murtagh #PubCon @VirtualMarketer Rebecca Murtagh
    23. 23. 3 Types of Digital Content Impact Your Brand: • Owned • Paid • Earned #PubCon @VirtualMarketer Rebecca Murtagh
    24. 24. the recipe Give customers what they want! #PubCon @VirtualMarketer Rebecca Murtagh
    25. 25. #PubCon @VirtualMarketer Rebecca Murtagh
    26. 26. Help customers… Keep up on activities: • Blog (w/Authorship) • Social Media Updates • News/PR/Media …on the website. #PubCon @VirtualMarketer Rebecca Murtagh
    27. 27. Help customers… Learn about product/service • • • • Demos Instructional Video Product Photos & Documentation Whitepapers …directing visitors to website for info. #PubCon @VirtualMarketer Rebecca Murtagh
    28. 28. Help customers… Sweepstakes & Promotions • Promote on Social Media • Run on the Website • Collect List (money is in the list!) …manage on the website and assume responsibility and ownership of customer relationships! #PubCon @VirtualMarketer Rebecca Murtagh
    29. 29. Help customers… Provide Helpful Feedback • Social Media Monitoring • Customer Service • Response to Reviews • Answer FAQs …on the website. #PubCon @VirtualMarketer Rebecca Murtagh
    30. 30. Help customers… Provide Helpful Feedback • Social Media Monitoring • Customer Service • Response to Reviews • Answer FAQs …Direct to website for answers. #PubCon @VirtualMarketer Rebecca Murtagh
    31. 31. Help customers… Join Community of Brand Fans • Community Management • 1 to 1 Engagement • Feed/Guide discussion …making the community and website reciprocal. #PubCon @VirtualMarketer Rebecca Murtagh
    32. 32. Help customers… Make Purchases • Promotions (Including Ads) • Social listening to identify leads • Make compelling offers …conducting transactions on website. #PubCon @VirtualMarketer Rebecca Murtagh
    33. 33. Think Like #PubCon @VirtualMarketer Rebecca Murtagh
    34. 34. The ( Knowledge Graph ) #PubCon @VirtualMarketer Rebecca Murtagh
    35. 35. People (through verified identity)
    36. 36. Places Geolocation
    37. 37. Things Information, Products & Services
    38. 38. Join me! Book signing: Thursday 10:45am-11:25am
    39. 39. Exclusive Pubcon offer 25% off j.mp/YDKKG3 Use code: LWFY5NUA
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