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Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
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Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013

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Rebecca Murtagh @VirtualMarketer Pubcon Presentation: Social Media and Search - a look at the relationship between the brand (owned, earned and paid content) in the context of visibility and authority …

Rebecca Murtagh @VirtualMarketer Pubcon Presentation: Social Media and Search - a look at the relationship between the brand (owned, earned and paid content) in the context of visibility and authority in search engines Google, Bing, Yahoo - all of which take queues from social media engagement in their algorithms.
How search engine optimization and social media optimization within a strategic plan can help brands reach target audiences.

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  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Transcript

    • 1. Social Media & Search Visibility, Clicks & Conversion! #PubCon @VirtualMarketer Rebecca Murtagh
    • 2. You’vecome You’ve Comeway, baby. a long away, baby. long #PubCon @VirtualMarketer Rebecca Murtagh
    • 3. st 1 We did the You’ve Pubcon session Come a long on Social Media way, baby. in and Search 2009. #PubCon @VirtualMarketer Rebecca Murtagh
    • 4. You’ve was There Come a long proof way, baby. then… #PubCon @VirtualMarketer Rebecca Murtagh
    • 5. You’ve There is Come a long more proof way, baby. now… #PubCon @VirtualMarketer Rebecca Murtagh
    • 6. February 2013 Evidence was present connecting social & search… Still, many remain skeptical. #PubCon Rebecca Murtagh @VirtualMarketer
    • 7. What do Brands Really Want? #PubCon @VirtualMarketer Rebecca Murtagh
    • 8. Leverage social and search to: • • • • reach new audiences establish relationship promote conversion grow market share #PubCon @VirtualMarketer Rebecca Murtagh
    • 9. #PubCon @VirtualMarketer Rebecca Murtagh
    • 10. #PubCon @VirtualMarketer Rebecca Murtagh
    • 11. Where is all the action . . . really? Where is all the action . . . really? the website! . #PubCon @VirtualMarketer Rebecca Murtagh
    • 12. Where is all the action . . . really? Where is all the action . . . really? the website! website! the . #PubCon @VirtualMarketer Rebecca Murtagh
    • 13. Website Related Social Media #PubCon @VirtualMarketer Rebecca Murtagh
    • 14. #PubCon @VirtualMarketer Rebecca Murtagh
    • 15. % of consumers turn to a search engine to find information @VirtualMarketeronRebecca Murtagh | products, services or © 2012 Karner Blue Marketing LLC businesses prior to making purchases. #PubCon @VirtualMarketer Rebecca Murtagh FleishmanHillard.com
    • 16. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC #PubCon @VirtualMarketer Rebecca Murtagh
    • 17. On-site SEO is only part of the equation. #PubCon @VirtualMarketer Rebecca Murtagh
    • 18. From Google Analytics:
    • 19. Google Analytics shows how social metrics “impact the brand”
    • 20. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
    • 21. How will your brand deliver what search engines seek? #PubCon @VirtualMarketer Rebecca Murtagh
    • 22. The Website Must be the primary asset and ultimate destination for all brand activity. #PubCon @VirtualMarketer Rebecca Murtagh #PubCon @VirtualMarketer Rebecca Murtagh
    • 23. 3 Types of Digital Content Impact Your Brand: • Owned • Paid • Earned #PubCon @VirtualMarketer Rebecca Murtagh
    • 24. the recipe Give customers what they want! #PubCon @VirtualMarketer Rebecca Murtagh
    • 25. #PubCon @VirtualMarketer Rebecca Murtagh
    • 26. Help customers… Keep up on activities: • Blog (w/Authorship) • Social Media Updates • News/PR/Media …on the website. #PubCon @VirtualMarketer Rebecca Murtagh
    • 27. Help customers… Learn about product/service • • • • Demos Instructional Video Product Photos & Documentation Whitepapers …directing visitors to website for info. #PubCon @VirtualMarketer Rebecca Murtagh
    • 28. Help customers… Sweepstakes & Promotions • Promote on Social Media • Run on the Website • Collect List (money is in the list!) …manage on the website and assume responsibility and ownership of customer relationships! #PubCon @VirtualMarketer Rebecca Murtagh
    • 29. Help customers… Provide Helpful Feedback • Social Media Monitoring • Customer Service • Response to Reviews • Answer FAQs …on the website. #PubCon @VirtualMarketer Rebecca Murtagh
    • 30. Help customers… Provide Helpful Feedback • Social Media Monitoring • Customer Service • Response to Reviews • Answer FAQs …Direct to website for answers. #PubCon @VirtualMarketer Rebecca Murtagh
    • 31. Help customers… Join Community of Brand Fans • Community Management • 1 to 1 Engagement • Feed/Guide discussion …making the community and website reciprocal. #PubCon @VirtualMarketer Rebecca Murtagh
    • 32. Help customers… Make Purchases • Promotions (Including Ads) • Social listening to identify leads • Make compelling offers …conducting transactions on website. #PubCon @VirtualMarketer Rebecca Murtagh
    • 33. Think Like #PubCon @VirtualMarketer Rebecca Murtagh
    • 34. The ( Knowledge Graph ) #PubCon @VirtualMarketer Rebecca Murtagh
    • 35. People (through verified identity)
    • 36. Places Geolocation
    • 37. Things Information, Products & Services
    • 38. Join me! Book signing: Thursday 10:45am-11:25am
    • 39. Exclusive Pubcon offer 25% off j.mp/YDKKG3 Use code: LWFY5NUA

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