All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) Should Be Primary Brand Destination

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From Rebecca Murtagh's SFIMA - South Florida Interactive Marketing Association Pubcon Summit Presentation at Nova Southeastern University: All Roads Lead Home ...

From Rebecca Murtagh's SFIMA - South Florida Interactive Marketing Association Pubcon Summit Presentation at Nova Southeastern University: All Roads Lead Home

Top 10 reasons all roads should lead "Home" (the website). While brands seek the latest in SEO, social media, mobile, usability, Internet marketing and conversion, many overlook the website as the ultimate destination for all online activity. This will resonate with marketers who are constantly being distracted by social media platforms as "destinations" rather than conduits to create relationships they can nurture and convert more effectively from their own website.

This session was very well attended.
Those present for this standing-room only attendance (and into the hall) session where highly engaged, demonstrating marketers are very interested in making the most of their entire digital strategy and investments.

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  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC

All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) Should Be Primary Brand Destination All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) Should Be Primary Brand Destination Presentation Transcript

  • All RoadsLead HomeRebecca Murtagh@VirtualMarketer#SFIMA #Pubcon123rf.com
  • A Center forCivilization Thrived
  • Fast-forward to a morecontemporary conceptthat has become nearlyas obsolete…#PubCon Rebecca Murtagh @VirtualMarketer
  • Unleashedprepaids.com
  • Credit: firth.comMain Street USA#PubCon Rebecca Murtagh @VirtualMarketer
  • #1:The static, centralmarketplace no longerdominates commerce.Brands must meet customerswherever they are.#PubCon Rebecca Murtagh @VirtualMarketer
  • Global Social Media Share – March 2013Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon#PubCon Rebecca Murtagh @VirtualMarketer
  • U.S. Social Media Share – March 2013#PubCon Rebecca Murtagh @VirtualMarketer
  • #2:Social users are fickle,forcing efforts onmultiple social fronts.Visibility across many platforms ismore realistic when the websiteremains the common, primarydestination for all efforts.Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon#PubCon Rebecca Murtagh @VirtualMarketer
  • Rebecca Murtagh @VirtualMarketer #SFIMA #PubconAbovethelaw.com
  • Do your customers knowwhere to find you?#PubCon Rebecca Murtagh @VirtualMarketer
  • #PubCon Rebecca Murtagh @VirtualMarketer
  • The Website#PubCon Rebecca Murtagh @VirtualMarketer
  • #3:Social Platforms HaveLimitations & TermsBrands enjoy more freedom &control when mission-criticalactivity resides on the website.#PubCon Rebecca Murtagh @VirtualMarketer
  • Possession is 9/10ths of the Law#PubCon Rebecca Murtagh @VirtualMarketer
  • Rebecca Murtagh @VirtualMarketer #SFIMA #Pubconm not an attorney, but this is worthy of careful considera#PubCon Rebecca Murtagh @VirtualMarketer
  • #4:Facebook is not your friend.Social Media Platforms are self-contained businesses with theirown goals and agenda.Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon#PubCon Rebecca Murtagh @VirtualMarketer
  • #4:Facebook is not your friend.Social Media Platforms are self-contained businesses with theirown goals and agenda.#PubCon Rebecca Murtagh @VirtualMarketer
  • #5:Total from E-Commerce Salescan be greatly diminished onsocial platforms.Website-based transactions enablecross-selling, nimble management,control of policies etc.#PubCon Rebecca Murtagh @VirtualMarketer
  • Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon#PubCon Rebecca Murtagh @VirtualMarketer
  • Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon#PubCon Rebecca Murtagh @VirtualMarketer
  • #PubCon Rebecca Murtagh @VirtualMarketer
  • #6:Social platforms collectmuch, yet share preciouslittle Data.Website-centric activity enablesmeasurement of KPI’s,user activity, analytics, etc.#PubCon Rebecca Murtagh @VirtualMarketer
  • #7:Social Platforms AssumesOwnership of Content andRelationshipsWebsite enables brands tocultivate relationships withcustomers, on their own terms.#PubCon Rebecca Murtagh @VirtualMarketer
  • #8:Leaving customer on socialplatforms reduces SEObenefit.Search Engines openly statetheir affinity for social, makingrelationship activity and linkingvaluable to the SEO initiative.#PubCon Rebecca Murtagh @VirtualMarketer
  • #9:A great deal of activity onsocial platforms is notvisible in search.Using the website to publish andfacilitate conversion can directlysupport organic search.#PubCon Rebecca Murtagh @VirtualMarketer
  • #PubCon Rebecca Murtagh @VirtualMarketer
  • #10:Owned + Earned = AuthorityBrands can build authority,visibility and results bystrategically leveraging therelationship between owned andearned assets.#PubCon Rebecca Murtagh @VirtualMarketer
  • Rebecca Murtagh @VirtualMarketer #SFIMA #PubconSource: Google
  • Facebook Sign-out Ad Illustration.#PubCon Rebecca Murtagh @VirtualMarketer
  • Dedicated Landing PageContinues offer, allows forperformance measurement &analytics.#PubCon Rebecca Murtagh @VirtualMarketer
  • Email Opt-inEstablishes direct, permissioned contact.#PubCon Rebecca Murtagh @VirtualMarketer
  • Site SurveyPromotes usability, customer satisfaction and ROI.#PubCon Rebecca Murtagh @VirtualMarketer
  • There’s no place like home,There’s no place like home,There’s no place like home.
  • Thanks for viewing!Because I ran out of booksat the event, I’m offeringyou an exclusive discount:25% off my book!j.mp/YDKKG3Use promo code:LWFY5NUA