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#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
2008website#PubCon Rebecca Murtagh @VirtualMarketer
2013#PubCon Rebecca Murtagh @VirtualMarketerblogblogblogwebsiteblog
You + Your Audience= Influence#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer#PubCon Rebecca Murtagh @VirtualMarketer
Social media is notan after-thought,It must beconsidered in everyphase of marketing.#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer©2013 MillionDollarWebsite.TV
You should MUSTbe the #1 resourceand authority onyour brand and allofferings.(Google will reward you)#PubCon Rebecca Murta...
Strategically integratesocial media intoeach of the4 P’s of Marketing.#PubCon Rebecca Murtagh @VirtualMarketer
ProductConsider how social mediacan increase value of coreofferings.• Product/Service Integration• Building Community• Sha...
PriceMaintain awareness of publicsharing of pricing/fees inindustry & competitivecomparisons.• Benchmark• Comparison• Impl...
PlaceStrategic engagement intarget markets.• Product Integration• Building Community• Sharing• Reviews• Customer support• ...
PromotionEngage strategically tocreate brand champions andinfluence, 1 person at a time.• Balance Communication• Optimize!...
#PubCon Rebecca Murtagh @VirtualMarketerCredit: Business2Community.com
Leverage 3 Types of Content:• Owned• Paid• Earned#PubCon Rebecca Murtagh @VirtualMarketer#PubCon Rebecca Murtagh @VirtualM...
Owned, Paid & Earned Media#PubCon Rebecca Murtagh @VirtualMarketer
All roads lead “home”(your website!)
Join me! Book signing:Thursday 10:45am-11:25am
Exclusive Pubcon offer25% offj.mp/YDKKG3Use code:LWFY5NUA
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Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan

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Rebecca Murtagh reveals the opportunities and inherent value of weaving Social Media into an integrated marketing plan, rather than treating it as an independent function.
From Goals and KPI's to SEO and Google's treatment of social engagement and conversion, this presentation offers timely insights for brands.

Published in: Business, News & Politics
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  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - http://www.mediabistro.com/alltwitter/social-media-minutes_b19034 Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Transcript of "Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan"

    1. 1. #PubCon Rebecca Murtagh @VirtualMarketer
    2. 2. #PubCon Rebecca Murtagh @VirtualMarketer
    3. 3. #PubCon Rebecca Murtagh @VirtualMarketer
    4. 4. 2008website#PubCon Rebecca Murtagh @VirtualMarketer
    5. 5. 2013#PubCon Rebecca Murtagh @VirtualMarketerblogblogblogwebsiteblog
    6. 6. You + Your Audience= Influence#PubCon Rebecca Murtagh @VirtualMarketer
    7. 7. #PubCon Rebecca Murtagh @VirtualMarketer#PubCon Rebecca Murtagh @VirtualMarketer
    8. 8. Social media is notan after-thought,It must beconsidered in everyphase of marketing.#PubCon Rebecca Murtagh @VirtualMarketer
    9. 9. #PubCon Rebecca Murtagh @VirtualMarketer©2013 MillionDollarWebsite.TV
    10. 10. You should MUSTbe the #1 resourceand authority onyour brand and allofferings.(Google will reward you)#PubCon Rebecca Murtagh @VirtualMarketer
    11. 11. Strategically integratesocial media intoeach of the4 P’s of Marketing.#PubCon Rebecca Murtagh @VirtualMarketer
    12. 12. ProductConsider how social mediacan increase value of coreofferings.• Product/Service Integration• Building Community• Sharing• Reviews• Competitive comparisons• Customer support#PubCon Rebecca Murtagh @VirtualMarketer
    13. 13. PriceMaintain awareness of publicsharing of pricing/fees inindustry & competitivecomparisons.• Benchmark• Comparison• Implement Tools• Monitor Competition#PubCon Rebecca Murtagh @VirtualMarketer
    14. 14. PlaceStrategic engagement intarget markets.• Product Integration• Building Community• Sharing• Reviews• Customer support• Media#PubCon Rebecca Murtagh @VirtualMarketer
    15. 15. PromotionEngage strategically tocreate brand champions andinfluence, 1 person at a time.• Balance Communication• Optimize! (SEO, Authorship, etc.)• Build Relationships• Deploy Tools Analyze#PubCon Rebecca Murtagh @VirtualMarketer
    16. 16. #PubCon Rebecca Murtagh @VirtualMarketerCredit: Business2Community.com
    17. 17. Leverage 3 Types of Content:• Owned• Paid• Earned#PubCon Rebecca Murtagh @VirtualMarketer#PubCon Rebecca Murtagh @VirtualMarketer
    18. 18. Owned, Paid & Earned Media#PubCon Rebecca Murtagh @VirtualMarketer
    19. 19. All roads lead “home”(your website!)
    20. 20. Join me! Book signing:Thursday 10:45am-11:25am
    21. 21. Exclusive Pubcon offer25% offj.mp/YDKKG3Use code:LWFY5NUA
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