Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan
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Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan

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Rebecca Murtagh reveals the opportunities and inherent value of weaving Social Media into an integrated marketing plan, rather than treating it as an independent function. ...

Rebecca Murtagh reveals the opportunities and inherent value of weaving Social Media into an integrated marketing plan, rather than treating it as an independent function.
From Goals and KPI's to SEO and Google's treatment of social engagement and conversion, this presentation offers timely insights for brands.

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  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - http://www.mediabistro.com/alltwitter/social-media-minutes_b19034 Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC

Transcript

  • 1. #PubCon Rebecca Murtagh @VirtualMarketer
  • 2. #PubCon Rebecca Murtagh @VirtualMarketer
  • 3. #PubCon Rebecca Murtagh @VirtualMarketer
  • 4. 2008website#PubCon Rebecca Murtagh @VirtualMarketer
  • 5. 2013#PubCon Rebecca Murtagh @VirtualMarketerblogblogblogwebsiteblog
  • 6. You + Your Audience= Influence#PubCon Rebecca Murtagh @VirtualMarketer
  • 7. #PubCon Rebecca Murtagh @VirtualMarketer#PubCon Rebecca Murtagh @VirtualMarketer
  • 8. Social media is notan after-thought,It must beconsidered in everyphase of marketing.#PubCon Rebecca Murtagh @VirtualMarketer
  • 9. #PubCon Rebecca Murtagh @VirtualMarketer©2013 MillionDollarWebsite.TV
  • 10. You should MUSTbe the #1 resourceand authority onyour brand and allofferings.(Google will reward you)#PubCon Rebecca Murtagh @VirtualMarketer
  • 11. Strategically integratesocial media intoeach of the4 P’s of Marketing.#PubCon Rebecca Murtagh @VirtualMarketer
  • 12. ProductConsider how social mediacan increase value of coreofferings.• Product/Service Integration• Building Community• Sharing• Reviews• Competitive comparisons• Customer support#PubCon Rebecca Murtagh @VirtualMarketer
  • 13. PriceMaintain awareness of publicsharing of pricing/fees inindustry & competitivecomparisons.• Benchmark• Comparison• Implement Tools• Monitor Competition#PubCon Rebecca Murtagh @VirtualMarketer
  • 14. PlaceStrategic engagement intarget markets.• Product Integration• Building Community• Sharing• Reviews• Customer support• Media#PubCon Rebecca Murtagh @VirtualMarketer
  • 15. PromotionEngage strategically tocreate brand champions andinfluence, 1 person at a time.• Balance Communication• Optimize! (SEO, Authorship, etc.)• Build Relationships• Deploy Tools Analyze#PubCon Rebecca Murtagh @VirtualMarketer
  • 16. #PubCon Rebecca Murtagh @VirtualMarketerCredit: Business2Community.com
  • 17. Leverage 3 Types of Content:• Owned• Paid• Earned#PubCon Rebecca Murtagh @VirtualMarketer#PubCon Rebecca Murtagh @VirtualMarketer
  • 18. Owned, Paid & Earned Media#PubCon Rebecca Murtagh @VirtualMarketer
  • 19. All roads lead “home”(your website!)
  • 20. Join me! Book signing:Thursday 10:45am-11:25am
  • 21. Exclusive Pubcon offer25% offj.mp/YDKKG3Use code:LWFY5NUA