This is the presentation I delivered to a room of around 500 attendees at Web 2.0 SF April 2008 titled "Integrating SEO, Usability & Internet Marketing for High Performance & Results "

1. Integrating SEO, Usability & Internet Marketing for High Performance & Results Web 2.0 2008 San Francisco, CA Presented by: Rebecca Murtagh – Chief Strategist KARNER BLUE MARKETING, LLC – Your Virtual Marketing Partner !

4. Websites, applications or experiences are often viewed as “projects” with a beginning, timeline, budget and an end. Strategy

5. SEO, usability and internet marketing are often introduced upon completion. As a result, they must be retrofitted later to support visibility and promotion to target audiences. This is not only counter-intuitive, but counter productive. Strategy

7. Viral marketing, search engine optimization and promotion are more effective, cost efficient, timely and supportive of conversion when integrated from conception, throughout the life of the mission. …especially in the Web 2.0 climate, where all aspects change continuously. Strategy

8. A great idea cannot survive on vision alone. Customers must love it. It must impact the bottom line or it was just another great idea. Strategy

10. Search engines dominate internet activity. SEO

11. Search engine optimization (SEO), Usability and Internet Marketing are critical to success of any web 2.0 initiative. SEO

12. Search engine optimization (SEO), Usability and Internet Marketing are critical to success of any web 2.0 initiative. No matter who your customer is. SEO

13. Search engine optimization (SEO), Usability and Internet Marketing are critical to success of any web 2.0 initiative. No matter who your customer is. No matter what space you are in. SEO

15. How to you get in front of your audience if you don’t yet have a million users? Search Engine Optimize! WARNING: Optimization is far more than meta data. SEO

16. If data is the “intel inside” you want to optimize all public data to be searchable. EVERY online extension must be “searchable” therefore search engine friendly. Optimization of websites, social media, press releases, blogs and articles are vital and powerful…when done correctly. SEO

17. Emerging technology will make EVERY type of internet asset searchable. Those that successfully harness this opportunity will dominate their competitors. SEO

23. Put yourself in the path of audiences your “offer” resonates with most for the best traction, conversion and ROI. SEO

24. Consider the 80/20 Rule: Optimize for 80% of the market and the rest will follow. SEO

25. Internet Search March 2008 Data Source: comScore

26. Search Queries March 2008

27. True SEO cannot be “copied”. Your business, product or service is unique, therefore your website, user experience, publicity and marketing must be as well. Search engines index and rank the entire site, not just meta data. Nothing is achieved by trying to leverage another’s success…you must build your own …You WANT to build your own. SEO

30. Search Engine algorhythms change, best practices sustain these changes over time, without putting your site risk of being blacklisted and will perform best for YOUR website. SEO

33. It’s not about getting a million “hits”. SEO

34. It’s not about getting a million “hits”. It’s about reaching qualified prospects most likely to “buy” what you are selling organically via search. SEO

35. It’s not about getting a million “hits”. It’s about reaching qualified prospects most likely to “buy” what you are selling organically via search. The more targeted your message, the better the conversion… if you are prepared to make “the sale”. SEO

36. You’ve lured your audience to your website, Now what do you do?

40. A conversion is an acceptance of an offer. Conversion

42. How will you make “the sale”? “ Customer is king” more than ever in Web 2.0 Your mission is to meeting the immediate and long-term needs of your audience. Websites remain the primary vehicle for reaching and serving the customer. Conversion

44. Conversion is all about improving your performance. Measurement is key to measuring and improving over time. Conversion

45. Questions? Email: info@karnerbluemarketing.com Conversion

46. Thank You It has been a pleasure being here with you today! Rebecca Murtagh KARNER BLUE MARKETING LLC Your Virtual Marketing Partner ! For a Copy of this presentation Simply give me your business card.