GETTING	  THE	  MOST	  OUT	  OF	  FACEBOOK	  FOR	  YOUR	  NONPROFIT	                  5/15/12	  	  
•  Free	  service	  &	  tools	  helping	  nonprofit	  uncover	     revenue	  &	  engage/develop	  supporters	  all-­‐year-­...
Darren.Rankin@KarmaWell.com	               Marshall.Alexander@KarmaWell.com	  opera&ons	  &	  growth	                  Tec...
•  Nov	  2010	  Study:	  Top	  100	  nonprofits…	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	     Oct	  13,	  2011	  Revie...
1.  Choose	  a	  Master	  Admin:	  1    2                4                        7                                       ...
✔	      ✔	  ✔	  
•  Reach	  out	  to	  users	  individually	  if	  they	  require	      private	  aTenUon	  •  Be	  aware	  of	  the	  2-­‐...
Your	  TwiTer	           Your	  Blog	   Your	  Business	  Cards	   Your	  Email	  Signature	     Your	  NewsleTers	  Your	...
Fan:	  A	  Facebook	  "fan"	  is	  a	  user	  who	  "likes"	  a	  parUcular	  page.	  If	  a	  user	  chooses	  to	     "l...
Like:	  A	  Facebook	  acUon	  in	  which	  you	  give	  your	  approval	  for	  a	  specific	  Facebook	      page.	  That...
Total	  Likes:	  The	  number	  of	  unique	  individuals	  who	  click	  the	  Like	  buTon	  to	  “Like”	     your	  Fac...
People	  Talking	  about	  This:	  The	  number	  of	  unique	  individuals	  who	  have	  created	  a	     “story”	  (see...
Total	  Reach:	  The	  number	  of	  unique	  individuals	  who	  have	  actually	  seen	  any	     content	  related	  to...
AcUve	  Users:	  The	  number	  of	  people	  who	  have	  viewed	  your	  Facebook	  Page	     or	  interacted	  with	  i...
External	  Referrers:	  The	  number	  of	  views	  your	  Facebook	  Page	  received	  from	     website	  URLs	  that	  ...
News	  Feed:	  The	  center	  column	  in	  a	  Facebook	  Profile	  or	  Page	  which	  displays	  a	    conUnually	  upda...
Daily	  Page	  AcUvity:	  A	  breakdown	  of	  how	  people	  engaged	  with	  your	  Facebook	     Page,	  other	  than	 ...
1.  Focus on your level of Facebook expertise/    resources    •    Your Plan: Revisit it, Update it, Set it, Launch      ...
Darren Rankindarren.rankin@karmawell.com415.830.9321
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
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Webinar presentation karmawell getting more out of facebook_post event_5 18 12

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The KarmaWell is a free service created to help nonprofits claim a new source of revenue and develop/engage supporters - SO, we talk nonprofits of every size, location, focus - everyday. We have learned the key to maximizing Facebook is START! From there is it REVISIT-REVAMP-REPEAT! But check it out for yourself.

For questions you can reach Darren.Rankin@KarmaWell.com

Thanks!

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Webinar presentation karmawell getting more out of facebook_post event_5 18 12

  1. 1. GETTING  THE  MOST  OUT  OF  FACEBOOK  FOR  YOUR  NONPROFIT   5/15/12    
  2. 2. •  Free  service  &  tools  helping  nonprofit  uncover   revenue  &  engage/develop  supporters  all-­‐year-­‐long  
  3. 3. Darren.Rankin@KarmaWell.com   Marshall.Alexander@KarmaWell.com  opera&ons  &  growth   Technology  415.830.9321   415.830.9311   Oumar.Ganame@KarmaWell.com   Partnerships   415.830.9325  
  4. 4. •  Nov  2010  Study:  Top  100  nonprofits…                                 Oct  13,  2011  Review  
  5. 5. 1.  Choose  a  Master  Admin:  1 2 4 7 8 53 9 6 10
  6. 6. ✔   ✔  ✔  
  7. 7. •  Reach  out  to  users  individually  if  they  require   private  aTenUon  •  Be  aware  of  the  2-­‐to-­‐1  rule                1  User  Message  =  2  Direct  Cause  Messages  
  8. 8. Your  TwiTer   Your  Blog   Your  Business  Cards   Your  Email  Signature   Your  NewsleTers  Your  Print  PromoUons  
  9. 9. Fan:  A  Facebook  "fan"  is  a  user  who  "likes"  a  parUcular  page.  If  a  user  chooses  to   "like"  a  page,  they  are  then  able  to  get  updates  from  that  pages  administrator   through  status  updates,  link  posts,  and  event  invitaUons.  Friend:  A  User  who  accepts  a  friend  request  from  another  user.  Both  users  will   receive  updates  and  status  posts  from  each  other  as  long  as  they  remain   “friends”  Friend  List:  A  total  list  of  all  people  connected  to  a  user  through  approved  friend   requests.  Group:  A  group  of  FaceBook  users  with  interest  in  a  single  subject.  Groups  are   created  by  users,  and  assigned  admins.  In  order  to  join  a  group  you  must  be   approved  by  an  admin.  
  10. 10. Like:  A  Facebook  acUon  in  which  you  give  your  approval  for  a  specific  Facebook   page.  That  page  will  show  up  in  your  list  of  likes,  and  any  posts  made  by  that   page  will  show  up  in  your  AcUvity  Feed.  AcUvity  Feed:  A  list  of  stories  created  by  your  friends  and  any  page  that  you  have   liked.  Tag:  The  act  of  referencing  a  specific  user  or  page  on  one’s  posts.    Wall:  The  area  on  a  profile  or  page  where  friends  and  “fans”  can  post  their   thoughts,  views,  or  criUcisms  for  everyone  to  see.  
  11. 11. Total  Likes:  The  number  of  unique  individuals  who  click  the  Like  buTon  to  “Like”   your  Facebook  Page.  This  number  is  someUmes  referred  to  as  LifeUme  Likes.  New  Likes:  The  number  of  unique  individuals  that  liked  your  Facebook  Page  during   a  specific  date  range  that  you  select.  Like  Sources:  The  number  of  Umes  your  Facebook  Page  was  liked,  categorized  by   where  the  like  occurred  (on  your  Facebook  Page,  website,  and  so  on)  during   the  specific  date  range  that  you  select.  Unlikes:  The  number  of  unique  individuals  who  have  unliked  your  Facebook  Page   during  the  specific  date  range  that  you  select.  Friends  of  Fans:  The  number  of  unique  individuals  who  are  friends  with  the   people  who  like  your  Facebook  Page.  These  people  represent  the  total   potenUal  reach  of  any  content  you  publish  to  your  Facebook  Page.  
  12. 12. People  Talking  about  This:  The  number  of  unique  individuals  who  have  created  a   “story”  (see  definiUon  below)  about  your  Facebook  Page  during  the  Ume   period  you  select.  Story:  A  term  used  to  reference  the  ways  people  can  interact  with  your  page,   including:  •         Liking  your  Facebook  Page  •         Liking,  commenUng  on,  or  sharing  a  post  from  your  Facebook  Page  •         Answering  a  quesUon  you  asked  on  your  Page  •         Responding  to  an  event  you  posted  on  your  Page  •         MenUoning  your  Page  within  their  own  posts  •         Tagging  your  Page  in  an  uploaded  picture  •         Checking  in  to  or  recommending  your  Facebook  Place  
  13. 13. Total  Reach:  The  number  of  unique  individuals  who  have  actually  seen  any   content  related  to  your  Facebook  Page.  This  could  include  content  published   on  your  Page,  as  well  as  Facebook  Ads  and  Sponsored  Stories  that  lead  people   to  your  Page.  Organic  Reach:  The  number  of  unique  individuals  who  saw  a  specific  post  from   your  Facebook  Page  on  their  own  News  Feeds,  Uckers,  or  directly  on  your   Page.  Paid  Reach:  The  number  of  unique  individuals  who  saw  a  specific  post  from  your   Facebook  Page  through  a  paid  source,  such  as  a  Facebook  Ad  or  Sponsored   Story.  Viral  Reach:  The  number  of  unique  individuals  who  saw  a  specific  post  from  your   Facebook  Page  through  a  story  published  by  one  of  their  Facebook  friends.  
  14. 14. AcUve  Users:  The  number  of  people  who  have  viewed  your  Facebook  Page   or  interacted  with  it  in  some  way  (for  example,  liking  it,  commenUng   on  a  post,  and  so  on).  Monthly  AcUve  Users:  The  number  of  people  who  have  viewed  your   Facebook  Page  or  interacted  with  it  during  the  previous  30  days.  Daily  AcUve  Users:  The  number  of  people  who  have  viewed  your  Facebook   Page  or  interacted  with  it  on  the  specific  day  you  select,  categorized  by   the  type  of  acUon  they  performed.  Engaged  Users:  The  number  of  engaged  individuals  who  have  clicked   anywhere  on  one  of  your  Facebook  Page  posts.  They  could  have  liked   your  post,  commented  on  it,  shared  it,  and  so  on.  
  15. 15. External  Referrers:  The  number  of  views  your  Facebook  Page  received  from   website  URLs  that  are  not  part  of  Facebook.com.  Page  Views:  The  total  number  of  Umes  your  Facebook  Page  was  viewed  during  the   Ume  period  you  select.  Tab  Views:  The  total  number  of  Umes  each  tab  in  your  Facebook  Page  was  viewed   when  people  were  logged  in  to  Facebook,  during  the  Ume  period  you  select.  Post  Views:  The  number  of  Umes  a  story  published  on  your  Facebook  Page  News   Feed  was  viewed  during  the  Ume  period  you  select.  
  16. 16. News  Feed:  The  center  column  in  a  Facebook  Profile  or  Page  which  displays  a   conUnually  updated  list  of  stories  published  by  people  and  Pages  you  follow  on   Facebook.  Page  Content  or  Post  Feedback:  The  number  of  likes  and  comments  on  stories   published  in  your  Facebook  Page  News  Feed  during  the  Ume  period  you  select.  Daily  Story  Feedback:  A  breakdown  of  how  people  responded  to  your  stories  by   engaging  with  them  (through  likes  or  comments)  or  unsubscribing  from  them   (so  your  Page  stories  don’t  appear  in  their  News  Feeds  in  the  future)  during   the  Ume  period  you  select.  
  17. 17. Daily  Page  AcUvity:  A  breakdown  of  how  people  engaged  with  your  Facebook   Page,  other  than  by  commenUng  and  liking  your  posts,  on  the  specific  date   you  select.  For  example,  this  metric  will  measure  when  fans  write  on  your   Facebook  Wall,  upload  photos  or  videos  to  your  Page,  write  reviews,   parUcipate  in  your  Page’s  discussion  board,  menUon  your  Page  in  updates   they  publish  on  their  own  Facebook  Profiles,  or  menUon  your  Page  to   friends.  Impressions:  The  number  of  Umes  a  post  from  your  Facebook  Page  is   displayed,  regardless  of  where  a  person  sees  it.  A  single  person  can  see  a   post  mulUple  Umes,  thus  creaUng  an  impression  for  every  Ume  that   content  is  viewed.  Media  ConsumpUon:  The  number  of  Umes  a  piece  of  media  content  that  you   published  on  your  Facebook  Page,  including  a  video,  photo,  or  audio  clip,   is  clicked  and  viewed  on  a  specific  day.  
  18. 18. 1.  Focus on your level of Facebook expertise/ resources •  Your Plan: Revisit it, Update it, Set it, Launch it…2.  Execute new plan for 2weeks •  Review it, Tweak it – Test for 2 more weeks3.  Tap into New Revenue •  Get your Free KarmaWell Shop&Support app contact_us@karmawell.com •  Everyone shops online, Shouldnt you benefit?
  19. 19. Darren Rankindarren.rankin@karmawell.com415.830.9321

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