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karma profile

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  • 1. 1/7 Nityanand Coop Hsg Society SN Marg, Andheri (W) Mumbai 400069 Tel: 022 26838872 / 2683 5501 Email: karmacom69@gmail.com
  • 2. Karma Communications was established in 1999, as a full service advertising agency. Driven by a passion to create advertising that works to help a brand grow, we have worked on some of the most trusted brands in India across categories. What defines us is our belief that brands play a vital role in consumers’ lives and advertising helps bridge the gap between the consumer and the brand. We believe in building brands through a 360 degree approach which seeks to create an entire brand persona the consumer can identify with. Today, Karma Communications boasts of a client list that includes multinational consumer durable giants, national textile and clothing brands and designer stores. Our experience spans industries ranging from IT, consumer durables, transport, fashion, retailing, construction, wiring and services. Karma Communications is an owner operated agency network and combines hands on entrepreneurship with professional management expertise. Our strength is communication that targets the customer from the point of influence to beyond the sale.
  • 3. Kireet B Manral Managing Director A marketing professional, he was part of the core team involved in the relaunch of LG Electronics in India in 1997. He became an entrepreneur in 1999 with the setting up of Karma Communications. He brings to the agency his skills in marketing, brand strategy, media planning, buying and research. Kiran Manral Director An experience of over two decades in the media through stints at mega publication houses like The Times Group, The India Today Group as well as in advertising at Grey Worldwide, she brings to the table an indepth knowledge of media processes and the art of communication.
  • 4. At Karma Communications, we believe in holistic communications that takes a brand across all possible touch points of consumer experience and leverages what is essential to build the brand to levels that the target audience can identify with. We look at the brand communication from the consumer’s point of view, the market point of view, and the point of view of the competition, before developing the creative concept. We look at what media is essential to communicate the creative concept to the target consumer effectively. We create a brand audit to define the brand and the values of the brand as perceived by the target audience. We finally create communication that encompasses the brand concept with effective media.
  • 5. Advertising Television Print Radio Media Planning and Buying Below the line communication Out of Home communication Direct contact activities
  • 6. As a full service agency, Karma Communications offers to its clients all important communication disciplines. This results in synergised orchestrated brand communication across all media and disciplines that works in tandem for the benefit of the brand. Our key services are advertising, corporate identity and standardization, packaging and retail design. We provide media planning and buying services through our inhouse media division.
  • 7. Consumer Durables Sansui Kenstar Logix Malaika Appliances Bajaj Electricals Limited Wiring Uniflex Cables RR Kabel Garments Birla Century Textiles Ruff Kids Signoraa Sarees Pvt Ltd Axiom Vajolet Rocher Ellis Lap kok Transportation Western Arya Transport Pro-Logistics (India) Pvt. Ltd. E-Services Infowavz E Services CGI FMCG Royal Challenge Travel Services Goavenues Splendors Holidays Animation Wonderland Animation
  • 8. Signoraa Sarees
  • 9.  
  • 10.  
  • 11. Axiom
  • 12.  
  • 13. Ruff Kids
  • 14.  
  • 15.  
  • 16. Goavenues
  • 17.  
  • 18.  
  • 19. Splendour Holidays
  • 20.  
  • 21.  
  • 22.  
  • 23. Fire Fighters
  • 24.  
  • 25.  
  • 26. Rocher Ellis Press ad
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32. Rocher Ellis Broucher
  • 33.  
  • 34.  
  • 35.  
  • 36. Malaika Appliances
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42. Navhind Times
  • 43.  
  • 44.  
  • 45.  
  • 46. Kenstar
  • 47.  
  • 48. R R Kabel
  • 49.  
  • 50.  
  • 51. The Residence
  • 52.  
  • 53. Karma Communications 1/7 Nityanand Coop Hsg Society S. N. Marg, Andheri (W) Mumbai 400069 Tel: 022 26838872, 2683 5501 Email: [email_address]

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