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How many of you are on Twitter?




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How many don’t understand why it’s cool?




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Credit: Alan Levine, @cogdog
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What’s missing from that list?




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MARKETING!



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Is Twitter a great marketing tool?




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Twitter is most valuable
                     as a professional
                    development tool


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Who’s your professional inspiration?




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The Basics




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Join the Conversation




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Would you try to make
  a sale before building a
  relationship with
  the buyer?


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It’s about the community




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See the #heweb09 version:
            http://www.youtube.com/watch?v=p621OyQHcE8
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http://wthashtag.com/Heweb09




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http://wthashtag.com/Heweb09




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http://futureendeavour.blogspot.com/

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http://gumption.typepad.com/blog/2009/12/the-dark-side-of-digital-backchannels-in-shared-physical-spaces.html


Monday, De...
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It’s not about marketing.

                  It’s about relationships.


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The community will make you better at what you do.




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The community will make you better at what you do.




Monday, December 14, 2009
Key Takeaways
    • Understand basic functionality
    • It’s not about marketing...it’s about relationship building.
    ...
Today’s Homework
                   • Create a Twitter account (if you don’t already
                            have one)...
Karlyn Morissette
                               @KarlynM
                               @eduguru
Monday, December 14, 2009
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Why Twitter Matters

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My CASE V presentation

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  • Thank you guys! I'm so glad you liked it :-)
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  • Very informative, on a number of levels! In addition to being a great primer on Twitter, I appreciate the additional insights into the #heweb09 experience. I'd read references to some of the backchannel activities, but it was very helpful to see the actual tweets. I've been looking for a tool for retrospective rehashing of Twitter use at conferences (e.g., #heweb09 and #w2e), and the What the Hashtag service (http://wthashtag.com) you use in your slides looks like the best. Thanks!

    Joe McCarthy (@gumption)
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  • Great presentation, Karlyn! I was in the CASE audience. :)
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Why Twitter Matters

  1. 1. Monday, December 14, 2009
  2. 2. How many of you are on Twitter? Monday, December 14, 2009
  3. 3. How many don’t understand why it’s cool? Monday, December 14, 2009
  4. 4. Credit: Alan Levine, @cogdog Monday, December 14, 2009
  5. 5. Monday, December 14, 2009
  6. 6. Monday, December 14, 2009
  7. 7. Monday, December 14, 2009
  8. 8. Monday, December 14, 2009
  9. 9. Monday, December 14, 2009
  10. 10. Monday, December 14, 2009
  11. 11. What’s missing from that list? Monday, December 14, 2009
  12. 12. MARKETING! Monday, December 14, 2009
  13. 13. Is Twitter a great marketing tool? Monday, December 14, 2009
  14. 14. Monday, December 14, 2009
  15. 15. Monday, December 14, 2009
  16. 16. Monday, December 14, 2009
  17. 17. Monday, December 14, 2009
  18. 18. Twitter is most valuable as a professional development tool Monday, December 14, 2009
  19. 19. Who’s your professional inspiration? Monday, December 14, 2009
  20. 20. Monday, December 14, 2009
  21. 21. Monday, December 14, 2009
  22. 22. The Basics Monday, December 14, 2009
  23. 23. Monday, December 14, 2009
  24. 24. Monday, December 14, 2009
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  49. 49. Join the Conversation Monday, December 14, 2009
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  54. 54. Monday, December 14, 2009
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  57. 57. Monday, December 14, 2009
  58. 58. Would you try to make a sale before building a relationship with the buyer? Monday, December 14, 2009
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  70. 70. Monday, December 14, 2009
  71. 71. Monday, December 14, 2009
  72. 72. Monday, December 14, 2009
  73. 73. It’s about the community Monday, December 14, 2009
  74. 74. Monday, December 14, 2009
  75. 75. Monday, December 14, 2009
  76. 76. Monday, December 14, 2009
  77. 77. See the #heweb09 version: http://www.youtube.com/watch?v=p621OyQHcE8 Monday, December 14, 2009
  78. 78. Monday, December 14, 2009
  79. 79. Monday, December 14, 2009
  80. 80. Monday, December 14, 2009
  81. 81. Monday, December 14, 2009
  82. 82. http://wthashtag.com/Heweb09 Monday, December 14, 2009
  83. 83. http://wthashtag.com/Heweb09 Monday, December 14, 2009
  84. 84. Monday, December 14, 2009
  85. 85. http://futureendeavour.blogspot.com/ Monday, December 14, 2009
  86. 86. http://gumption.typepad.com/blog/2009/12/the-dark-side-of-digital-backchannels-in-shared-physical-spaces.html Monday, December 14, 2009
  87. 87. Monday, December 14, 2009
  88. 88. Monday, December 14, 2009
  89. 89. Monday, December 14, 2009
  90. 90. Monday, December 14, 2009
  91. 91. It’s not about marketing. It’s about relationships. Monday, December 14, 2009
  92. 92. The community will make you better at what you do. Monday, December 14, 2009
  93. 93. The community will make you better at what you do. Monday, December 14, 2009
  94. 94. Key Takeaways • Understand basic functionality • It’s not about marketing...it’s about relationship building. • Listen first. This is your opportunity to be the hero. • Share knowledge. Add value to the community. • The cheapest (and most fun) way in the world to get awesome professional development. Monday, December 14, 2009
  95. 95. Today’s Homework • Create a Twitter account (if you don’t already have one) • Send at least one tweet out about what you learned today in any session (tag it #casev) • Search #casev and see what others are saying. • Discuss. Interact. Start building relationships. Monday, December 14, 2009
  96. 96. Karlyn Morissette @KarlynM @eduguru Monday, December 14, 2009

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