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Why Twitter Matters

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My CASE V presentation

My CASE V presentation

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  • Thank you guys! I'm so glad you liked it :-)
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  • Very informative, on a number of levels! In addition to being a great primer on Twitter, I appreciate the additional insights into the #heweb09 experience. I'd read references to some of the backchannel activities, but it was very helpful to see the actual tweets. I've been looking for a tool for retrospective rehashing of Twitter use at conferences (e.g., #heweb09 and #w2e), and the What the Hashtag service (http://wthashtag.com) you use in your slides looks like the best. Thanks!

    Joe McCarthy (@gumption)
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  • Great presentation, Karlyn! I was in the CASE audience. :)
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  • 1. Monday, December 14, 2009
  • 2. How many of you are on Twitter? Monday, December 14, 2009
  • 3. How many don’t understand why it’s cool? Monday, December 14, 2009
  • 4. Credit: Alan Levine, @cogdog Monday, December 14, 2009
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  • 10. Monday, December 14, 2009
  • 11. What’s missing from that list? Monday, December 14, 2009
  • 12. MARKETING! Monday, December 14, 2009
  • 13. Is Twitter a great marketing tool? Monday, December 14, 2009
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  • 17. Monday, December 14, 2009
  • 18. Twitter is most valuable as a professional development tool Monday, December 14, 2009
  • 19. Who’s your professional inspiration? Monday, December 14, 2009
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  • 21. Monday, December 14, 2009
  • 22. The Basics Monday, December 14, 2009
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  • 48. Monday, December 14, 2009
  • 49. Join the Conversation Monday, December 14, 2009
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  • 57. Monday, December 14, 2009
  • 58. Would you try to make a sale before building a relationship with the buyer? Monday, December 14, 2009
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  • 73. It’s about the community Monday, December 14, 2009
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  • 77. See the #heweb09 version: http://www.youtube.com/watch?v=p621OyQHcE8 Monday, December 14, 2009
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  • 82. http://wthashtag.com/Heweb09 Monday, December 14, 2009
  • 83. http://wthashtag.com/Heweb09 Monday, December 14, 2009
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  • 85. http://futureendeavour.blogspot.com/ Monday, December 14, 2009
  • 86. http://gumption.typepad.com/blog/2009/12/the-dark-side-of-digital-backchannels-in-shared-physical-spaces.html Monday, December 14, 2009
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  • 91. It’s not about marketing. It’s about relationships. Monday, December 14, 2009
  • 92. The community will make you better at what you do. Monday, December 14, 2009
  • 93. The community will make you better at what you do. Monday, December 14, 2009
  • 94. Key Takeaways • Understand basic functionality • It’s not about marketing...it’s about relationship building. • Listen first. This is your opportunity to be the hero. • Share knowledge. Add value to the community. • The cheapest (and most fun) way in the world to get awesome professional development. Monday, December 14, 2009
  • 95. Today’s Homework • Create a Twitter account (if you don’t already have one) • Send at least one tweet out about what you learned today in any session (tag it #casev) • Search #casev and see what others are saying. • Discuss. Interact. Start building relationships. Monday, December 14, 2009
  • 96. Karlyn Morissette @KarlynM @eduguru Monday, December 14, 2009