What Colleges Can Learn From the Insane Clown Posse

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Presented at the HighEdWeb 2011 conference in Austin, TX. For a full page of resources from this presentation, visit www.rebelphd.com/icp

Please note my name has changed, so the contact info on the last slide has too! Ahhhh, silly marriage. You can email me at karlynborysenko@gmail.com and find me on Twitter at @KarlynMB

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What Colleges Can Learn From the Insane Clown Posse

  1. 1. What Colleges Can Learn from the Insane Clown Posse!
  2. 2. “They’ve discovered a formula forsuccess in the Internet age that thelarger music world is only now waking up to”
  3. 3. Two bona fide 21st century music magnates
  4. 4. Lesson 1! !Know exactly who you are, !and NEVER apologize for it. !
  5. 5. Lesson 2! !Create an engaging experience ! for your audience.!
  6. 6. “Perhaps the biggest surprise in Psychopathic HQ is thenumber of gold and platinum albums hanging on the walls.”
  7. 7. Lesson 3 ! !Don’t be afraid to take risks.!
  8. 8. “In a survey of nearly 1,000 high school students across the nation,more than three-quarters of the respondents indicatedthe sample cover design featuring the D+ mark grabbed theirattention, and nearly 90% felt the concept was uniquefrom college and university materials they have seen.”
  9. 9. “According to Drake officials, since the launch of the new campaign,inquiries and campus visits have increased significantly. Campusvisits are up 23% from the same period last year. Inquiriesclimbed 66%. And traffic to the admissions landing pagemore than doubled, even before the campaign attractedwidespread media attention.”
  10. 10. Lesson 4! !Ask “Why not?”!
  11. 11. Karlyn Morissette www.rebelphd.com/icp karlynmorissette@gmail.com about.me/karlyn @KarlynM

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