Your SlideShare is downloading. ×

Facebook Ads

1,413

Published on

An Introduction to Facebook Ads

An Introduction to Facebook Ads

Published in: Technology, Design
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,413
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
86
Comments
1
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. www.karlynmorisse.e.com
 www.fire‐engine‐red.com
 www.dojo‐web.com
 www.champlain.edu
 www.doteduguru.com

  • 2. WHY FACEBOOK ADS? o  Easy to create o  Targeted to your audience o  Cheap
  • 3. HOW WOULD A COLLEGE USE THEM? o  Event attendance: admissions, current students and alumni o  Build your Facebook page audience o  Build admissions inquiry and application pools o  Solicit alumni gifts o  Can be stand alone...but are better if they’re integrated
  • 4. THE BASICS
  • 5. CREATE A “FACEBOOK ADS” ACCOUNT o  Employees should not use their personal accounts for Facebook ads o  Get a new email address – facebookads@college.edu o  Use your grandmother’s name (assuming she doesn’t have a Facebook account)
  • 6. WWW.FACEBOOK.COM/ADVERTISING
  • 7. BEST PRACTICE o  Link: Use Google Analytics Campaign tracking o  Title: Include the school name o  Photo: o Use faces (preferably of smiling cute girls) o Add your school name to the photo Photo Credit: o  Copy: What’s in it for your audience? KaseyAnn on Flickr
  • 8. TARGETING YOUR FACEBOOK ADS
  • 9. CAMPAIGNS AND PRICING
  • 10. Campaigns allow you to group ads together. This can be used for testing ad components. APPLICATION ADS CAMPAIGN Photo Credit: KaseyAnn on Flickr
  • 11. FINAL PROOFING AND PAYMENT
  • 12. BUT WE’RE NOT DONE YET... Reasons for rejection: o  Grammar o  Excessive capitalization o  Inaccurate copy o  Deceptive offers o  Inappropriate or irrelevant images o  Symbols used in place of words. http://www.facebook.com/ads/mistakes.php
  • 13. TRACKING AND REPORTING
  • 14. FACEBOOK REPORTING •  Basic Metrics: Impressions, clicks, clickthrough rate, total dollars spent. •  Demographics of responders: Gender, age, region and country. •  Responder profiles: The types of users who click on your ads, based on the interests they have listed in their profile.
  • 15. GOOGLE ANALYTICS INTEGRATION
  • 16. YOUR HOMEWORK   Create a Facebook accounts specifically for ads.   Start incorporating ads into print and email marketing campaigns.   Always use an image in your ad and target to a specific audience.  Test, test, test!   Integrate Facebook ads with Google Analytics for more in-depth conversion tracking.
  • 17. Karlyn Morissette www.fire-engine-red.com www.karlynmorissette.com www.dojo-web.com www.doteduguru.com www.twitter.com/KarlynM karlynmorissette@gmail.com www.linkedin.com/in/karlynmorissette

×