Your SlideShare is downloading. ×
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Building a social media strategy from scratch
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Building a social media strategy from scratch

1,291

Published on

A presentation about my first six months as the director of social media at southern new hampshire university, and what I've learned in building out their social media strategy.

A presentation about my first six months as the director of social media at southern new hampshire university, and what I've learned in building out their social media strategy.

Published in: Business
1 Comment
6 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,291
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
53
Comments
1
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Building a Social Media Strategy from Scratch
  • 2.   2,049 followers   1,285 followers
  • 3. 1,663 followers 1,542 followers 3,218 followers 782 followers 384 followers
  • 4. 3,334 followers 10,923 followers
  • 5. Price Time Quality
  • 6. Start with a focused area
  • 7. Talk to a lot of people
  • 8. Look at your competitors
  • 9. IMPACT
  • 10. REACH
  • 11. ENGAGEMENT
  • 12. Video Marketing
  • 13. YouTube is the second largest search engine in the world.
  • 14. Live streaming is up over 600% in the last year
  • 15. By 2013, video will account for90% of consumer internet traffic
  • 16. Video tours yield 35% in online sales conversion
  • 17. A 7% increase in conversion rate, exceeded enrollment goals by 30%.
  • 18. LEADS
  • 19. o  People o  Events o  News o  Photos o  Stories o  Goals o  Crazy Ideas
  • 20. 1.  Don’t get enamored by the tools2.  Start with a focused area3.  Talk to a lot of people4.  Look at your competitors5.  Build a broad strategy before tactics6.  Align with organizational goals7.  Build a team – don’t be a lone ranger8.  Measure everything
  • 21. karlynmorissette@gmail.com www.doteduguru.com @KarlynM www.rebelphd.com

×