The Fitness Industry
Smart Investment today???
There are many key factors into a gyms
  success today.

• Obesity

• The Media

• The Recession
Obesity
• 36.3% of New Zealand adults overweight
• 13.6 % use medication for high blood
  pressure
• Obesity rate risen in...
The Media
• Media is setting a in image of the
  norm which people want to
  meet.

• Shows like ‘The Biggest Loser’
  bei...
The Recession
• 16200 jobs lost in the last 7 months

• Unemployment rate at 5%

• Good opportunity because:
People aren't...
Gyms In New Zealand
• Currently 20% of people own a gym membership

• Only around 400 gyms in New Zealand

• Gym Membershi...
Concerns
• Recession can cause:
People having no money
People working extra with out time for leisure

• Media can cause:
...
However…
• The benefits and opportunities
  out way the negatives!

• Several owners of gyms claim no
  bad effects from r...
So in my opinion…..
• The presence of the media, obesity and the
  Recession will be a great asset to the industry

• Anyo...
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Fit n Well Report

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My power point for information management class

Published in: Health & Medicine, Business
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Fit n Well Report

  1. 1. The Fitness Industry
  2. 2. Smart Investment today??? There are many key factors into a gyms success today. • Obesity • The Media • The Recession
  3. 3. Obesity • 36.3% of New Zealand adults overweight • 13.6 % use medication for high blood pressure • Obesity rate risen in last 30 years: For males 9% For females 13% • GREAT OPPORTUNITY!!!!!
  4. 4. The Media • Media is setting a in image of the norm which people want to meet. • Shows like ‘The Biggest Loser’ being inspirational and encouraging. • Overall very influential with new technology every day
  5. 5. The Recession • 16200 jobs lost in the last 7 months • Unemployment rate at 5% • Good opportunity because: People aren't busy at work and have leisure time Exposed to more media which correlates with joining a gym
  6. 6. Gyms In New Zealand • Currently 20% of people own a gym membership • Only around 400 gyms in New Zealand • Gym Memberships increased 50% in the last 20 years
  7. 7. Concerns • Recession can cause: People having no money People working extra with out time for leisure • Media can cause: Distraction from exercise People generally tend to watch TV a lot more than exercise
  8. 8. However… • The benefits and opportunities out way the negatives! • Several owners of gyms claim no bad effects from recession. • So establishing a gym In New Zealand would be a smart investment
  9. 9. So in my opinion….. • The presence of the media, obesity and the Recession will be a great asset to the industry • Anyone considering establishing a gym at this point in time should! The gym industry is booming and shouldn’t be effected by the recession
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