Adobe analytics presentation abhi boyanpalli sept 2013

1,084 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,084
On SlideShare
0
From Embeds
0
Number of Embeds
148
Actions
Shares
0
Downloads
24
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Adobe analytics presentation abhi boyanpalli sept 2013

  1. 1. Sitecatalyst/Adobe Analytics Overview Introduction “What gets measured gets managed” – Peter Drucker
  2. 2. Sitecatalyst/Adobe Analytics Overview Agenda  Overview of Site metrics  Insights into Content driving Traffic and Conversions  Insights into Specific Conversion metrics for your Brand  Traffic from Mobile and Tablet Devices  Customising the Data available for your Brand
  3. 3. Sitecatalyst/Adobe Analytics Overview Overall Site metrics  Total Content Viewed/Consumed across the entire site  Number of People/Users Accessing content across the entire site  User Engagement Levels
  4. 4. Sitecatalyst/Adobe Analytics Overview Tracking Specific Site Content  Site sections/Channel level traffic  Page URL or Traffic across Individual pages  Article/Non Article traffic  Video/Non Video traffic
  5. 5. Sitecatalyst/Adobe Analytics Overview Tracking Conversion Metrics  Number of Registrations/Subscriptions  Users Subscribing for a Trial Form  Users Subscribing for a Newsletters  Users Applying for a Job Application
  6. 6. Sitecatalyst/Adobe Analytics Overview Mobile/Tablet Reporting  Insights into users accessing Mobile/Tablet Device  Understanding trends and usage of content via Mobile and Tablet Devices  Comparing conversions from Desktop vs. Mobile/Tablet Devices  Technology Info like Browsers/Browser type/Screen Sizes etc
  7. 7. Sitecatalyst/Adobe Analytics Overview Creating Segments to Customise your data  Looking at Specific data sets rather Data across the entire site  Comparing data from one specific data sets vs. other  Replicating Segments across Other Brands  Sharing Segments with other members of the team

×