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Adobe analytics presentation   abhi boyanpalli sept 2013
Adobe analytics presentation   abhi boyanpalli sept 2013
Adobe analytics presentation   abhi boyanpalli sept 2013
Adobe analytics presentation   abhi boyanpalli sept 2013
Adobe analytics presentation   abhi boyanpalli sept 2013
Adobe analytics presentation   abhi boyanpalli sept 2013
Adobe analytics presentation   abhi boyanpalli sept 2013
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Adobe analytics presentation abhi boyanpalli sept 2013

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Transcript

  • 1. Sitecatalyst/Adobe Analytics Overview Introduction “What gets measured gets managed” – Peter Drucker
  • 2. Sitecatalyst/Adobe Analytics Overview Agenda  Overview of Site metrics  Insights into Content driving Traffic and Conversions  Insights into Specific Conversion metrics for your Brand  Traffic from Mobile and Tablet Devices  Customising the Data available for your Brand
  • 3. Sitecatalyst/Adobe Analytics Overview Overall Site metrics  Total Content Viewed/Consumed across the entire site  Number of People/Users Accessing content across the entire site  User Engagement Levels
  • 4. Sitecatalyst/Adobe Analytics Overview Tracking Specific Site Content  Site sections/Channel level traffic  Page URL or Traffic across Individual pages  Article/Non Article traffic  Video/Non Video traffic
  • 5. Sitecatalyst/Adobe Analytics Overview Tracking Conversion Metrics  Number of Registrations/Subscriptions  Users Subscribing for a Trial Form  Users Subscribing for a Newsletters  Users Applying for a Job Application
  • 6. Sitecatalyst/Adobe Analytics Overview Mobile/Tablet Reporting  Insights into users accessing Mobile/Tablet Device  Understanding trends and usage of content via Mobile and Tablet Devices  Comparing conversions from Desktop vs. Mobile/Tablet Devices  Technology Info like Browsers/Browser type/Screen Sizes etc
  • 7. Sitecatalyst/Adobe Analytics Overview Creating Segments to Customise your data  Looking at Specific data sets rather Data across the entire site  Comparing data from one specific data sets vs. other  Replicating Segments across Other Brands  Sharing Segments with other members of the team

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