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Results from a 24 hour internal MBA case competition

Results from a 24 hour internal MBA case competition

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Transcript

  • 1. The Future of Team #4 Jay Ford Karl Schwartz Kiran Jasti Arjun Shankar
  • 2. Vision
    • To be the leading site for online business networking, and to provide productivity tools used by professionals
  • 3. The Problem
    • Potential Erosion of Customer Usage by Competing Networking Services
  • 4. Decision
    • Professional Network Services
    • Vs
    • Social Network Services
  • 5. Recommendations
    • Protect our Niche
    • Grow Capabilities & Functionalities
    • Maintain a Walled Garden Philosophy
  • 6. Results
    • Revenue Growth by June 2010
      • $310 Million
  • 7.  
  • 8. The Problem
    • Potential Erosion of Customer Base by Competing Services
  • 9. Industry Trends
    • Facebook has plug-ins from Career Builder and Jobster
    • Facebook has corporate pages
    • Google is exploring open platform services
  • 10. LinkedIn’s Goals
    • To continue to meet customers’ demands while staying true to the vision
    • To increase LinkedIn’s membership and usage while pre-empting efforts by services targeting the professional market
  • 11. Alternative Choices
    • Move into Social Networking Services?
      • Erodes our brand identity
      • Deviates from our core competency
      • Uses significant resources for little value added
  • 12. Alternative Choices
    • Move toward an Open Platform Architecture?
      • Dan Nye about open platform:
      • “ It isn’t going to happen anytime soon. So much will play out before now and [then]…”
  • 13.  
  • 14. Customer
    • Professionals
    • Job Seekers
    • Recruiters
    • College Graduates
    • Businessmen
  • 15. Needs
    • Networking
    • Job Search
    • References
    • Company Research
    • Business News
  • 16. S.W.O.T
    • Strengths
    • Unique Identity
    • Strong Brand Image
    • Professional Membership
    • Weaknesses
    • Only 23 Millions Users
    • Low Language Compatibility
    • Opportunities
    • Overseas Markets
    • Mobile Markets
    • Language Capacities
    • Threats
    • Other PNS Providers
    • Other SNS Providers
  • 17. Competitive Analysis Social Professional Open Closed
  • 18.  
  • 19. Additional Product Features
    • Webinar / Conference calls
    • Instant Messenger with contacts
    • Online career fair
    • Cover letter / Resume clinic
  • 20. Additional Product Features
    • Transcript / Certification upload
    • Mock Interviews
    • University resources (research topics, publications)
    • Online tutoring / mentoring
  • 21. User Growth As Is Projected
  • 22. Revenues As Is Projected
  • 23. The Future of
  • 24. Q & A
  • 25. Appendix Currently Users Revenue Earned Per User Total Revenue 2006 7000000 * $1.43 $10,000,000.00 2008 23000000 * $4.35 $100,050,000.00 Projected 2009 37400000 * $4.35 $162,690,000.00 2010 51800000 * $4.35 $225,330,000.00 Value Added 2009 43000000 * $5.00 $215,000,000.00 2010 62100000 * $5.00 $310,500,000.00
  • 26. Appendix User Growth Currently % Growth Users 2006 7000000 2008 229% 23000000 Projected 2009 63% 37400000 2010 39% 51800000 Value Added Additional 2009 87% 43000000 15% 2010 44% 62100000 20%