Your SlideShare is downloading. ×
0
The Future of  Team #4 Jay Ford Karl Schwartz Kiran Jasti Arjun Shankar
Vision <ul><li>To be the leading site for online business networking, and to provide productivity tools used by profession...
The   Problem <ul><li>Potential Erosion of Customer Usage by Competing Networking Services </li></ul>
Decision <ul><li>Professional Network Services </li></ul><ul><li>Vs </li></ul><ul><li>Social Network Services </li></ul>
Recommendations <ul><li>Protect our Niche </li></ul><ul><li>Grow Capabilities & Functionalities </li></ul><ul><li>Maintain...
Results <ul><li>Revenue Growth by June 2010 </li></ul><ul><ul><li>$310 Million </li></ul></ul>
 
The   Problem <ul><li>Potential Erosion of Customer Base by Competing Services </li></ul>
Industry   Trends <ul><li>Facebook has plug-ins from Career Builder and Jobster </li></ul><ul><li>Facebook has corporate p...
LinkedIn’s Goals <ul><li>To continue to meet customers’ demands while staying true to the vision </li></ul><ul><li>To incr...
Alternative Choices <ul><li>Move into Social Networking Services? </li></ul><ul><ul><li>Erodes our brand identity </li></u...
Alternative Choices <ul><li>Move toward an Open Platform Architecture? </li></ul><ul><ul><li>Dan Nye about open platform: ...
 
Customer <ul><li>Professionals </li></ul><ul><li>Job Seekers </li></ul><ul><li>Recruiters </li></ul><ul><li>College Gradua...
Needs <ul><li>Networking </li></ul><ul><li>Job Search </li></ul><ul><li>References </li></ul><ul><li>Company Research </li...
S.W.O.T <ul><li>Strengths </li></ul><ul><li>Unique Identity </li></ul><ul><li>Strong Brand Image </li></ul><ul><li>Profess...
Competitive Analysis Social Professional Open Closed
 
Additional Product Features <ul><li>Webinar / Conference calls </li></ul><ul><li>Instant Messenger with contacts </li></ul...
Additional Product Features <ul><li>Transcript / Certification upload </li></ul><ul><li>Mock Interviews </li></ul><ul><li>...
User Growth As Is Projected
Revenues As Is Projected
The Future of
Q & A
Appendix Currently Users Revenue Earned Per User Total Revenue 2006 7000000 * $1.43 $10,000,000.00 2008 23000000 * $4.35 $...
Appendix User Growth Currently % Growth Users 2006 7000000 2008 229% 23000000 Projected 2009 63% 37400000 2010 39% 5180000...
Upcoming SlideShare
Loading in...5
×

Linked In Power Point Final

1,780

Published on

Results from a 24 hour internal MBA case competition

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,780
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Transcript of "Linked In Power Point Final"

    1. 1. The Future of Team #4 Jay Ford Karl Schwartz Kiran Jasti Arjun Shankar
    2. 2. Vision <ul><li>To be the leading site for online business networking, and to provide productivity tools used by professionals </li></ul>
    3. 3. The Problem <ul><li>Potential Erosion of Customer Usage by Competing Networking Services </li></ul>
    4. 4. Decision <ul><li>Professional Network Services </li></ul><ul><li>Vs </li></ul><ul><li>Social Network Services </li></ul>
    5. 5. Recommendations <ul><li>Protect our Niche </li></ul><ul><li>Grow Capabilities & Functionalities </li></ul><ul><li>Maintain a Walled Garden Philosophy </li></ul>
    6. 6. Results <ul><li>Revenue Growth by June 2010 </li></ul><ul><ul><li>$310 Million </li></ul></ul>
    7. 8. The Problem <ul><li>Potential Erosion of Customer Base by Competing Services </li></ul>
    8. 9. Industry Trends <ul><li>Facebook has plug-ins from Career Builder and Jobster </li></ul><ul><li>Facebook has corporate pages </li></ul><ul><li>Google is exploring open platform services </li></ul>
    9. 10. LinkedIn’s Goals <ul><li>To continue to meet customers’ demands while staying true to the vision </li></ul><ul><li>To increase LinkedIn’s membership and usage while pre-empting efforts by services targeting the professional market </li></ul>
    10. 11. Alternative Choices <ul><li>Move into Social Networking Services? </li></ul><ul><ul><li>Erodes our brand identity </li></ul></ul><ul><ul><li>Deviates from our core competency </li></ul></ul><ul><ul><li>Uses significant resources for little value added </li></ul></ul>
    11. 12. Alternative Choices <ul><li>Move toward an Open Platform Architecture? </li></ul><ul><ul><li>Dan Nye about open platform: </li></ul></ul><ul><ul><li>“ It isn’t going to happen anytime soon. So much will play out before now and [then]…” </li></ul></ul>
    12. 14. Customer <ul><li>Professionals </li></ul><ul><li>Job Seekers </li></ul><ul><li>Recruiters </li></ul><ul><li>College Graduates </li></ul><ul><li>Businessmen </li></ul>
    13. 15. Needs <ul><li>Networking </li></ul><ul><li>Job Search </li></ul><ul><li>References </li></ul><ul><li>Company Research </li></ul><ul><li>Business News </li></ul>
    14. 16. S.W.O.T <ul><li>Strengths </li></ul><ul><li>Unique Identity </li></ul><ul><li>Strong Brand Image </li></ul><ul><li>Professional Membership </li></ul><ul><li>Weaknesses </li></ul><ul><li>Only 23 Millions Users </li></ul><ul><li>Low Language Compatibility </li></ul><ul><li>Opportunities </li></ul><ul><li>Overseas Markets </li></ul><ul><li>Mobile Markets </li></ul><ul><li>Language Capacities </li></ul><ul><li>Threats </li></ul><ul><li>Other PNS Providers </li></ul><ul><li>Other SNS Providers </li></ul>
    15. 17. Competitive Analysis Social Professional Open Closed
    16. 19. Additional Product Features <ul><li>Webinar / Conference calls </li></ul><ul><li>Instant Messenger with contacts </li></ul><ul><li>Online career fair </li></ul><ul><li>Cover letter / Resume clinic </li></ul>
    17. 20. Additional Product Features <ul><li>Transcript / Certification upload </li></ul><ul><li>Mock Interviews </li></ul><ul><li>University resources (research topics, publications) </li></ul><ul><li>Online tutoring / mentoring </li></ul>
    18. 21. User Growth As Is Projected
    19. 22. Revenues As Is Projected
    20. 23. The Future of
    21. 24. Q & A
    22. 25. Appendix Currently Users Revenue Earned Per User Total Revenue 2006 7000000 * $1.43 $10,000,000.00 2008 23000000 * $4.35 $100,050,000.00 Projected 2009 37400000 * $4.35 $162,690,000.00 2010 51800000 * $4.35 $225,330,000.00 Value Added 2009 43000000 * $5.00 $215,000,000.00 2010 62100000 * $5.00 $310,500,000.00
    23. 26. Appendix User Growth Currently % Growth Users 2006 7000000 2008 229% 23000000 Projected 2009 63% 37400000 2010 39% 51800000 Value Added Additional 2009 87% 43000000 15% 2010 44% 62100000 20%
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×