SlideShare a Scribd company logo
1 of 33
Download to read offline
Jaime Rosman & Karl M Schwartz
 
Agenda Disney HKD Issues Marketing Competition Present  & Future
Disney Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disney HKD Issues Marketing Competition Present & Future
Timeline Disney HKD Issues Marketing Competition Present & Future
Hong Kong Disneyland Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disney HKD Issues Marketing Competition Present & Future
Hong Kong Disneyland Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disney HKD Issues Marketing Competition Present & Future
Hong Kong Disneyland Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disney HKD Issues Marketing Competition Present & Future
Question ,[object Object]
 
 
Cultural Assimilation  ,[object Object],[object Object],[object Object],[object Object],[object Object],Disney HKD Issues Marketing Competition Present & Future
 
 
Question ,[object Object]
Ticketing Fiasco
Ticketing Fiasco ,[object Object],[object Object],[object Object],[object Object],[object Object],HKD Issues Disney Present & Future Marketing Competition
Other Difficulties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HKD Issues Disney Present & Future Marketing Competition
Question ,[object Object]
2007 Promotional Film Marketing HKD Issues Present & Future Disney Competition
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing HKD Issues Present & Future Disney Competition
Question ,[object Object]
Ocean Park  ,[object Object],[object Object],[object Object],[object Object],[object Object],Competition HKD Issues Present & Future Disney Marketing
Hong Kong Wetland Park ,[object Object],[object Object],[object Object],Competition HKD Issues Present & Future Disney Marketing
Ngong Ping 360 ,[object Object],[object Object],[object Object],Competition HKD Issues Present & Future Disney Marketing
Expansion Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],Present & Future HKD Issues Marketing Disney Competition
Halt Expansion Plans ,[object Object],[object Object],[object Object],[object Object],Present & Future HKD Issues Marketing Disney Competition
Question ,[object Object]
Future in Danger?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Present & Future HKD Issues Marketing Disney Competition
Question ,[object Object]
Questions Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions for us? ,[object Object]
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Walt disney Case Analysis
Walt disney Case AnalysisWalt disney Case Analysis
Walt disney Case Analysisbjclaire
 
Young Marketers 5+1 Nguyễn Thái Phong
Young Marketers 5+1 Nguyễn Thái PhongYoung Marketers 5+1 Nguyễn Thái Phong
Young Marketers 5+1 Nguyễn Thái PhongPhong Nguyen
 
Disney Case Study Marketing Excellence
Disney Case Study Marketing ExcellenceDisney Case Study Marketing Excellence
Disney Case Study Marketing ExcellenceAman Bharti
 
The Company Presentation - Walt Disney
The Company Presentation - Walt DisneyThe Company Presentation - Walt Disney
The Company Presentation - Walt DisneyNaveed Hassan
 
Shower gel usage in Vietnam
Shower gel usage in VietnamShower gel usage in Vietnam
Shower gel usage in VietnamDI Marketing
 
Young Marketers 10 - Final Report - Nguyễn Thị Xuân
Young Marketers 10 - Final Report - Nguyễn Thị XuânYoung Marketers 10 - Final Report - Nguyễn Thị Xuân
Young Marketers 10 - Final Report - Nguyễn Thị XuânPhong Lê
 
Disney strategic management
Disney strategic managementDisney strategic management
Disney strategic managementSumit Sanyal
 
Walt Disney - An analysis of the strategic challenges
Walt Disney - An analysis of the strategic challengesWalt Disney - An analysis of the strategic challenges
Walt Disney - An analysis of the strategic challengesGrigoris Papadopoulos
 
How i judge advertising - CLB củ khoai tây
How i judge advertising - CLB củ khoai tây How i judge advertising - CLB củ khoai tây
How i judge advertising - CLB củ khoai tây Thanh Lâm Trần
 
Young marketers 7 + Nguyễn Xuân Vinh
Young marketers 7 + Nguyễn Xuân VinhYoung marketers 7 + Nguyễn Xuân Vinh
Young marketers 7 + Nguyễn Xuân Vinhnguyenxvinh
 
Disneyland case study
Disneyland case studyDisneyland case study
Disneyland case studyĐỗ Alex
 
Young Marketer Elite 3 - Individual Graduation Challenge in 4 hours_Ngọc Khán...
Young Marketer Elite 3 - Individual Graduation Challenge in 4 hours_Ngọc Khán...Young Marketer Elite 3 - Individual Graduation Challenge in 4 hours_Ngọc Khán...
Young Marketer Elite 3 - Individual Graduation Challenge in 4 hours_Ngọc Khán...Ngoc Khanh Pham
 
Nguyen Thanh Dat - Young Marketer Contest 9
Nguyen Thanh Dat - Young Marketer Contest 9Nguyen Thanh Dat - Young Marketer Contest 9
Nguyen Thanh Dat - Young Marketer Contest 9ssuserf08d02
 
Disney land case study
Disney land case studyDisney land case study
Disney land case studyahmedelkhataby
 
Vietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro serviceVietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro serviceQ&Me Vietnam Market Research
 
Vietnamese kids behaviors
Vietnamese kids behaviorsVietnamese kids behaviors
Vietnamese kids behaviorsTuan Le
 

What's hot (20)

Walt disney Case Analysis
Walt disney Case AnalysisWalt disney Case Analysis
Walt disney Case Analysis
 
Young Marketers 5+1 Nguyễn Thái Phong
Young Marketers 5+1 Nguyễn Thái PhongYoung Marketers 5+1 Nguyễn Thái Phong
Young Marketers 5+1 Nguyễn Thái Phong
 
Disney Case Study Marketing Excellence
Disney Case Study Marketing ExcellenceDisney Case Study Marketing Excellence
Disney Case Study Marketing Excellence
 
The Company Presentation - Walt Disney
The Company Presentation - Walt DisneyThe Company Presentation - Walt Disney
The Company Presentation - Walt Disney
 
Michelin impossible
Michelin impossibleMichelin impossible
Michelin impossible
 
Shower gel usage in Vietnam
Shower gel usage in VietnamShower gel usage in Vietnam
Shower gel usage in Vietnam
 
Young Marketers 10 - Final Report - Nguyễn Thị Xuân
Young Marketers 10 - Final Report - Nguyễn Thị XuânYoung Marketers 10 - Final Report - Nguyễn Thị Xuân
Young Marketers 10 - Final Report - Nguyễn Thị Xuân
 
Toms case study
Toms case studyToms case study
Toms case study
 
Disney strategic management
Disney strategic managementDisney strategic management
Disney strategic management
 
Walt Disney - An analysis of the strategic challenges
Walt Disney - An analysis of the strategic challengesWalt Disney - An analysis of the strategic challenges
Walt Disney - An analysis of the strategic challenges
 
How i judge advertising - CLB củ khoai tây
How i judge advertising - CLB củ khoai tây How i judge advertising - CLB củ khoai tây
How i judge advertising - CLB củ khoai tây
 
Social media usage change during covid
Social media usage change during covidSocial media usage change during covid
Social media usage change during covid
 
Young marketers 7 + Nguyễn Xuân Vinh
Young marketers 7 + Nguyễn Xuân VinhYoung marketers 7 + Nguyễn Xuân Vinh
Young marketers 7 + Nguyễn Xuân Vinh
 
Disneyland case study
Disneyland case studyDisneyland case study
Disneyland case study
 
Young Marketer Elite 3 - Individual Graduation Challenge in 4 hours_Ngọc Khán...
Young Marketer Elite 3 - Individual Graduation Challenge in 4 hours_Ngọc Khán...Young Marketer Elite 3 - Individual Graduation Challenge in 4 hours_Ngọc Khán...
Young Marketer Elite 3 - Individual Graduation Challenge in 4 hours_Ngọc Khán...
 
Nguyen Thanh Dat - Young Marketer Contest 9
Nguyen Thanh Dat - Young Marketer Contest 9Nguyen Thanh Dat - Young Marketer Contest 9
Nguyen Thanh Dat - Young Marketer Contest 9
 
Activities in shopping mall in Ho Chi Minh City
Activities in shopping mall in Ho Chi Minh CityActivities in shopping mall in Ho Chi Minh City
Activities in shopping mall in Ho Chi Minh City
 
Disney land case study
Disney land case studyDisney land case study
Disney land case study
 
Vietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro serviceVietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro service
 
Vietnamese kids behaviors
Vietnamese kids behaviorsVietnamese kids behaviors
Vietnamese kids behaviors
 

Viewers also liked

Case study disney theme park
Case study disney theme parkCase study disney theme park
Case study disney theme parkyanhufei
 
Group 1 hkd case analysis
Group 1 hkd case analysisGroup 1 hkd case analysis
Group 1 hkd case analysisNarith Por
 
Tokyo disney presentation
Tokyo disney presentationTokyo disney presentation
Tokyo disney presentationBlooloop
 
Enteprise day tk 5th july v.2
Enteprise day  tk 5th july v.2Enteprise day  tk 5th july v.2
Enteprise day tk 5th july v.2joesmithy
 
Famous Theme Parks in Hong Kong
Famous Theme Parks in Hong KongFamous Theme Parks in Hong Kong
Famous Theme Parks in Hong KongFritzjames Stephen
 
Made in hong kong
Made in hong kongMade in hong kong
Made in hong konglamolinera
 
International Business Management, Disney Land Case
International Business Management, Disney Land CaseInternational Business Management, Disney Land Case
International Business Management, Disney Land CaseSoe Lu Kyaw
 
Walt disney SWOT
Walt disney SWOTWalt disney SWOT
Walt disney SWOTArunraj R
 
Euro disneyland : Downfall
Euro disneyland : Downfall Euro disneyland : Downfall
Euro disneyland : Downfall Kaustubh Gupta
 
Group 12 walt disney
Group 12 walt disneyGroup 12 walt disney
Group 12 walt disneySaurabh Arora
 
the walt disney company
the  walt disney companythe  walt disney company
the walt disney companyAkash Tyagi
 
Digital media plan_theme_amusement_park
Digital media plan_theme_amusement_parkDigital media plan_theme_amusement_park
Digital media plan_theme_amusement_parkAbhishek Tripathi
 
Case Study Of Disney
Case Study Of DisneyCase Study Of Disney
Case Study Of DisneyShweta Menon
 
Walt Disney
Walt Disney Walt Disney
Walt Disney erdarsh
 
Amusement park industry in india
Amusement park industry in india Amusement park industry in india
Amusement park industry in india Gopal Sarkar
 

Viewers also liked (20)

Case study disney theme park
Case study disney theme parkCase study disney theme park
Case study disney theme park
 
Group 1 hkd case analysis
Group 1 hkd case analysisGroup 1 hkd case analysis
Group 1 hkd case analysis
 
Tokyo disney presentation
Tokyo disney presentationTokyo disney presentation
Tokyo disney presentation
 
Enteprise day tk 5th july v.2
Enteprise day  tk 5th july v.2Enteprise day  tk 5th july v.2
Enteprise day tk 5th july v.2
 
Global Village
Global VillageGlobal Village
Global Village
 
Famous Theme Parks in Hong Kong
Famous Theme Parks in Hong KongFamous Theme Parks in Hong Kong
Famous Theme Parks in Hong Kong
 
Made in hong kong
Made in hong kongMade in hong kong
Made in hong kong
 
Disney
DisneyDisney
Disney
 
Apresentação disney 2017
Apresentação disney 2017Apresentação disney 2017
Apresentação disney 2017
 
International Business Management, Disney Land Case
International Business Management, Disney Land CaseInternational Business Management, Disney Land Case
International Business Management, Disney Land Case
 
Walt disney SWOT
Walt disney SWOTWalt disney SWOT
Walt disney SWOT
 
Euro Disney
Euro Disney Euro Disney
Euro Disney
 
Euro disneyland : Downfall
Euro disneyland : Downfall Euro disneyland : Downfall
Euro disneyland : Downfall
 
Walt Disney
Walt DisneyWalt Disney
Walt Disney
 
Group 12 walt disney
Group 12 walt disneyGroup 12 walt disney
Group 12 walt disney
 
the walt disney company
the  walt disney companythe  walt disney company
the walt disney company
 
Digital media plan_theme_amusement_park
Digital media plan_theme_amusement_parkDigital media plan_theme_amusement_park
Digital media plan_theme_amusement_park
 
Case Study Of Disney
Case Study Of DisneyCase Study Of Disney
Case Study Of Disney
 
Walt Disney
Walt Disney Walt Disney
Walt Disney
 
Amusement park industry in india
Amusement park industry in india Amusement park industry in india
Amusement park industry in india
 

Similar to Disney World Hong Kong V 1 3

International Joint Ventures Is The Second Circumstance...
International Joint Ventures Is The Second Circumstance...International Joint Ventures Is The Second Circumstance...
International Joint Ventures Is The Second Circumstance...Nicole Williams
 
Critically evaluate remedial actions taken by management to turnar.docx
Critically evaluate remedial actions taken by management to turnar.docxCritically evaluate remedial actions taken by management to turnar.docx
Critically evaluate remedial actions taken by management to turnar.docxfaithxdunce63732
 
Business final project
Business final projectBusiness final project
Business final projectCarolyn Bianco
 
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...Phat Sakada
 
Marketing Plan Of Disneyland Adopt The Chinese People Culture
Marketing Plan Of Disneyland Adopt The Chinese People CultureMarketing Plan Of Disneyland Adopt The Chinese People Culture
Marketing Plan Of Disneyland Adopt The Chinese People CultureLanate Drummond
 
In-Depth Integrative Case 2.1 b Beyond Tokyo Disneys Exp.docx
In-Depth Integrative Case 2.1 b Beyond Tokyo Disneys Exp.docxIn-Depth Integrative Case 2.1 b Beyond Tokyo Disneys Exp.docx
In-Depth Integrative Case 2.1 b Beyond Tokyo Disneys Exp.docxbradburgess22840
 
Disneyinshanghai Social Media Campaign Plan
Disneyinshanghai Social Media Campaign PlanDisneyinshanghai Social Media Campaign Plan
Disneyinshanghai Social Media Campaign PlanRuoshi Li
 
Marketing Analysis for Walt Dinsey World
Marketing Analysis for Walt Dinsey WorldMarketing Analysis for Walt Dinsey World
Marketing Analysis for Walt Dinsey WorldAbigailHondorp
 
IMC 611 - Market Research & Analysis | The Walt Disney Company
IMC 611 - Market Research & Analysis | The Walt Disney CompanyIMC 611 - Market Research & Analysis | The Walt Disney Company
IMC 611 - Market Research & Analysis | The Walt Disney CompanyAshley Santore, M.S.
 
Improving The Guest Experience At The Walt Disney World...
Improving The Guest Experience At The Walt Disney World...Improving The Guest Experience At The Walt Disney World...
Improving The Guest Experience At The Walt Disney World...Ashley Richards
 
Disneyland Paris Marketing Strategy
Disneyland Paris Marketing StrategyDisneyland Paris Marketing Strategy
Disneyland Paris Marketing StrategyKara Liu
 
Happiest Place On Earth Essay
Happiest Place On Earth EssayHappiest Place On Earth Essay
Happiest Place On Earth EssayKelly Flores
 
Pro And Cons Of Walt Disney
Pro And Cons Of Walt DisneyPro And Cons Of Walt Disney
Pro And Cons Of Walt DisneyNicole Dixon
 

Similar to Disney World Hong Kong V 1 3 (20)

International Joint Ventures Is The Second Circumstance...
International Joint Ventures Is The Second Circumstance...International Joint Ventures Is The Second Circumstance...
International Joint Ventures Is The Second Circumstance...
 
Critically evaluate remedial actions taken by management to turnar.docx
Critically evaluate remedial actions taken by management to turnar.docxCritically evaluate remedial actions taken by management to turnar.docx
Critically evaluate remedial actions taken by management to turnar.docx
 
Disney parks analysis
Disney parks analysisDisney parks analysis
Disney parks analysis
 
Business final project
Business final projectBusiness final project
Business final project
 
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
 
Marketing Plan Of Disneyland Adopt The Chinese People Culture
Marketing Plan Of Disneyland Adopt The Chinese People CultureMarketing Plan Of Disneyland Adopt The Chinese People Culture
Marketing Plan Of Disneyland Adopt The Chinese People Culture
 
IMC 613 - Cedar Point Brand Audit
IMC 613 - Cedar Point Brand AuditIMC 613 - Cedar Point Brand Audit
IMC 613 - Cedar Point Brand Audit
 
In-Depth Integrative Case 2.1 b Beyond Tokyo Disneys Exp.docx
In-Depth Integrative Case 2.1 b Beyond Tokyo Disneys Exp.docxIn-Depth Integrative Case 2.1 b Beyond Tokyo Disneys Exp.docx
In-Depth Integrative Case 2.1 b Beyond Tokyo Disneys Exp.docx
 
Disneyinshanghai Social Media Campaign Plan
Disneyinshanghai Social Media Campaign PlanDisneyinshanghai Social Media Campaign Plan
Disneyinshanghai Social Media Campaign Plan
 
IM_Group7.pptx
IM_Group7.pptxIM_Group7.pptx
IM_Group7.pptx
 
Disney Report
Disney ReportDisney Report
Disney Report
 
Marketing Analysis for Walt Dinsey World
Marketing Analysis for Walt Dinsey WorldMarketing Analysis for Walt Dinsey World
Marketing Analysis for Walt Dinsey World
 
Sugar Shack W2G
Sugar Shack W2GSugar Shack W2G
Sugar Shack W2G
 
IMC 611 - Market Research & Analysis | The Walt Disney Company
IMC 611 - Market Research & Analysis | The Walt Disney CompanyIMC 611 - Market Research & Analysis | The Walt Disney Company
IMC 611 - Market Research & Analysis | The Walt Disney Company
 
Improving The Guest Experience At The Walt Disney World...
Improving The Guest Experience At The Walt Disney World...Improving The Guest Experience At The Walt Disney World...
Improving The Guest Experience At The Walt Disney World...
 
Disneyland Paris Marketing Strategy
Disneyland Paris Marketing StrategyDisneyland Paris Marketing Strategy
Disneyland Paris Marketing Strategy
 
Happiest Place On Earth Essay
Happiest Place On Earth EssayHappiest Place On Earth Essay
Happiest Place On Earth Essay
 
Pro And Cons Of Walt Disney
Pro And Cons Of Walt DisneyPro And Cons Of Walt Disney
Pro And Cons Of Walt Disney
 
Disney Theme Parks
Disney Theme ParksDisney Theme Parks
Disney Theme Parks
 
Worlds of Wonder - Live project
Worlds of Wonder - Live projectWorlds of Wonder - Live project
Worlds of Wonder - Live project
 

Disney World Hong Kong V 1 3

Editor's Notes

  1. This logo came out a little blurry…hopefully we can find a better one and change this.. KMS: Got an EPS/Lineart Logo http://www.youtube.com/watch?v=2WKtkaKwB_0&feature=related