Two Sides of Business: Empathy And Power

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  • + bhaskarv Bhaskar Vulapalli 5 months ago
    I completely agree with the proposition. However, a few points to consider:
    - There seems to be no guiding factor or driver that can help decide the balance. It may be a combination of factors (like size, stage of growth, market characteristics) that determine how businesses need to balance between the two. It’ll be interesting to know/understand what these factor might be.
    - In my view, power is an essential ingredient. While businesses may ’start’ or grow to some extent with empathy, its critical to find successful large-scale businesses (over long-term) that don’t use power. The same is not true of empathy.
  • + karllong karl long 6 months ago
    Thanks for the comment. Maybe I should not have used the word 'better', maybe more accurate to say one is not more effective than the other, but only in balance can it be sustainable.
  • + kpehms Karsten Ehms 6 months ago
    I doubt the heading on slide 14. See slide 9!
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Two Sides of Business: Empathy And Power - Presentation Transcript

  1. The Two Sides of Business Empathy and Power
  2. Executive Summary • Any business blends disciplines • Some disciplines focus on power and control and for the sake of simplicity I’ll call them the ‘business disciplines’ – strategy, finance, marketing (most of it) etc. • Others focus on empathy and motivation and I’ll call those the ‘Design Disciplines’ eg. Product Design, User Experience Design, Interaction Design, good advertising
  3. BOTH Design & Business Disciplines Drive Behavior • Business drives • Design drives behavior of behavior of – employees – People – customers – Users – partners – Customers – competitors – Audience
  4. Business often use power to drive behavior
  5. Businesses Have Power • Power over employees • Power over communication channels • Power over competitors • Power over unique resources • Power over customers • Power over information
  6. Design has Empathy
  7. Design Has Empathy • Empathy for human needs • Empathy for human experience • Empathy for human desires • Empathy for deep human motivation
  8. Organizations Blend Empathy & Power + Ability to influence Behavior Empathy Power -
  9. Organizations Blend Empathy & Power + Slavery Ability to influence Behavior Power - Empathy
  10. Organizations Blend Empathy & Power + Enron/Wall Street Ability to influence Behavior Power Empathy -
  11. Organizations Blend Empathy & Power + Wal-Mart Ability to influence Behavior Power Empathy -
  12. Organizations Blend Empathy & Power + Threadless Ability to influence Behavior Empathy Power -
  13. Organizations Blend Empathy & Power + Amazon Ability to influence Behavior Power Empathy -
  14. One is not better than the other, but they need to be balanced Power Disciplines: Strategy Empathic Disciplines: Finance Design Mass- Sociology Communication Anthropology Ownership Ethnography Control of Resources Observation Experimentation Conversation
  15. Feedback • These are some rough thoughts that I’ve jotted down, if you have feedback please comment on the blog post or on slideshare and let me know you thoughts, I’m not an empath
  16. Who am I? The Social Capitalist http://twitter.com/karllong http://experiencecurve.com http://tcritic.com Head of web and community for Games at MBA in Design Management

+ karl longkarl long, 7 months ago

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