How to catch online sales pioneers for travel website
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

How to catch online sales pioneers for travel website

  • 723 views
Uploaded on

 

More in: Travel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
723
On Slideshare
723
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
18
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How to catch online sales pioneers for travel website Karlis Smiltens Web Marketing Manager December, 2010
  • 2. What will be our roadmap?
    • driving traffic to website
    • content as guarantee of success
    • usability above all
    • doing business online
    • Facebook FanDay to learn from
  • 3. airBaltic – fast growing airline
    • 15 years old
    • LCC from 2004
    • hybrid business model from 2008
    • transit airline in North Hub Riga
    • awarded as pacesetter
    The Airline Pacesetter Award airBaltic 2010
  • 4. Network
  • 5. STRONG BRAND PRESENCE generates traffic to website
  • 6. Social media not only for chat
  • 7. Entertain to display brand
  • 8. Good old offline
  • 9.  
  • 10.  
  • 11. Brand advocates
    • the leaders of thought
    • spread news in their community
    • will speak for your brand in tough times
  • 12. SPEAK THEIR LANGUAGE Useful content, meaningful design
  • 13. Habits are stronger than online copywriting
    • people expect to find things as they are used to finding them
  • 14. Allow to read what they searched for
  • 15. Make your call to actions clear
  • 16. Visitors need practical information
    • customers don’t come to admire website
    • they come to find answers, the sooner the better
    • they may used saved time to shop around
    • design should come from content and not v.v.
    • design helps to highlight content
  • 17. Don’t speak as Radius12 to ATC about EVRA 36R
    • importance of finding content
    • more important is to understand content
  • 18. Use social media as test-lab for content
    • helps to understand sentiment of local market
    • cultural aspects can be transformed to site content
    • followers will not hesitate to comment while website visitors will just leave
  • 19. KNOW YOUR CUSTOMERS and convert them into sales
  • 20. Online and offline shopping is different
    • online shopping is much faster
    • customer wants to be sure he/she gets best deal
    • he/she will not scan the whole web
    • trust factors are important
  • 21. Timing is important for upsell
    • right products at right time
    • targeted offers to specific segments
  • 22. Social shopping becomes more important
  • 23. Social shopping with your friends as new trend Tested and confirmed by your friends:
  • 24. WE DID, WE FAILED, WE SUCCEED Facebook FanDay
  • 25. Allow customers to improve your product
  • 26. Special does not mean good
  • 27. Ask your friends to decide
  • 28. FanDay for friends make them happy
  • 29. Results make shareholders happy
    • Interaction
    • Clear feedback on available price levels
    • Response rate from different markets/countries
    • Market demand in different seasons
    • Incremental revenue
  • 30. Keep this as shortlist in your diary
    • relay on traditional methods, but use new media to stimulate
    • highlight content with best practice from usability and functionality
    • pay attention to upsell items and by all means use data the social media & technologies can provide
    • don’t be afraid to experiment – people will forgive mistakes, but never stop blaming for unresponsiveness
  • 31. Thank you!