Nmdl final project- Forever 21

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Nmdl final project- Forever 21

  1. 1. + By: Karli Nutter
  2. 2. + What is XXI?  Large American retail store  Sells clothing and accessories  Target customers: 16-25 females  Fashionable AND affordable
  3. 3. + Challenges  Competing with main competitors  Keep up with latest styles & maintaining affordable prices
  4. 4. + Goals  Become largest private apparel retailer in the U.S.  Exceed previous revenue in 2012 with new proposal
  5. 5. + The Proposal  Develop a business casual line of clothing to integrate into all stores
  6. 6. + Components for Success  Increase annual revenue by bringing a new category of style  Use social media and blogging to promote new line
  7. 7. + Components Cont’d…  Use Facebook and Twitter as main channels to communicate with customers  Facebook: Post newest promotions, events, & photos  Twitter: Interact with followers & give opportunities to win products
  8. 8. + Strategies for Success  Use Google Adwords to drive more people to the website  Target audience is in social media  Read and be active with blogs
  9. 9. + Budget  Using 40% of total revenue is a $1,000,000,000 budget  Use 40% of that on PR, 40% on advertising and 20% on campaigns
  10. 10. + Timeline  Start designing products December 2011  Promote products and start advertising January-February 2012  Release new line to stores March 2012  Monitor success of new line February-August 2012  Make alterations/adjustments September 2012

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