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Authentic Marketing

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How to stay relevant for your key audience, customers and co-workers. What is your most valuable marketing asset?

How to stay relevant for your key audience, customers and co-workers. What is your most valuable marketing asset?

Published in: Business, News & Politics

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Transcript

  • 1. Authentic Marketing ?
  • 2. Whatis the most precious marketing asset?
  • 3. BroadNarrowSocialWhat is most precious marketing asset? Communication?
  • 4. “Marketing is bull shit! People are interested in a good product, not in a brand” James DysonWhat is most precious marketing asset? Product?
  • 5. “Price is the biggest profit improvement lever!”What is most precious marketing asset? Price?
  • 6. Since the Internet? Seriously…?What is most precious marketing asset? Place?
  • 7. So?What is the mostprecious marketing asset?
  • 8. What is most precious marketing asset?
  • 9. WHY?Why are PEOPLE the most precious marketing asset?
  • 10. Services are responsible for over 75%of national GDP’s in the Western World  Agriculture 5%  Industry 20%  Services 75%
  • 11. Services are people driven
  • 12. People interconnect Hey, you there !
  • 13. People do not onlyrepresent a brand
  • 14. People are the brand! ®
  • 15. But…
  • 16. How to stay relevant for your customers andyour employees?
  • 17. In time a brand has to be like BOBChange on the outside, but stick to core values
  • 18. Build a context where people can be authentic