Authentic Marketing ?
Whatis the most precious marketing asset?
BroadNarrowSocialWhat is most precious marketing asset?   Communication?
“Marketing is bull shit! People                                    are interested in a good                               ...
“Price is the biggest profit      improvement lever!”What is most precious marketing asset?   Price?
Since the Internet?                                            Seriously…?What is most precious marketing asset?          ...
So?What is the mostprecious marketing asset?
What is most precious marketing asset?
WHY?Why are PEOPLE the most precious marketing asset?
Services are responsible for over 75%of national GDP’s in the Western World                              Agriculture   5%...
Services are people driven
People interconnect                      Hey, you                      there !
People do not onlyrepresent a brand
People are the brand!                        ®
But…
How to stay relevant for your customers andyour employees?
In time a brand has to be like BOBChange on the outside, but stick to core values
Build a context where people can be authentic
Authentic Marketing
Authentic Marketing
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Authentic Marketing

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How to stay relevant for your key audience, customers and co-workers. What is your most valuable marketing asset?

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Authentic Marketing

  1. 1. Authentic Marketing ?
  2. 2. Whatis the most precious marketing asset?
  3. 3. BroadNarrowSocialWhat is most precious marketing asset? Communication?
  4. 4. “Marketing is bull shit! People are interested in a good product, not in a brand” James DysonWhat is most precious marketing asset? Product?
  5. 5. “Price is the biggest profit improvement lever!”What is most precious marketing asset? Price?
  6. 6. Since the Internet? Seriously…?What is most precious marketing asset? Place?
  7. 7. So?What is the mostprecious marketing asset?
  8. 8. What is most precious marketing asset?
  9. 9. WHY?Why are PEOPLE the most precious marketing asset?
  10. 10. Services are responsible for over 75%of national GDP’s in the Western World  Agriculture 5%  Industry 20%  Services 75%
  11. 11. Services are people driven
  12. 12. People interconnect Hey, you there !
  13. 13. People do not onlyrepresent a brand
  14. 14. People are the brand! ®
  15. 15. But…
  16. 16. How to stay relevant for your customers andyour employees?
  17. 17. In time a brand has to be like BOBChange on the outside, but stick to core values
  18. 18. Build a context where people can be authentic

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