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Each website on the Internet has a unique (domain) name. Until end of May 2012, interested companies and associations could apply to ICANN for new
proprietary TLDs. The international insurance industry has made several requests. As the new TLDs spreads, they will have an impact on (1) User behavior on the Internet, on (2) Customers seeking for information and on (3) The profit lines of insurance intermediaries and providers. Changing customer behavior presents opportunities (...) and risks (...). As the new TLDs spread, they will have an impact on the user behavior on the Internet, on customers seeking for information and thus on the profit margin of insurance intermediaries and providers.