EBook/Digital Book Market at DESA's Publishing Perspectives

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My presentation at DESA's Publishing Perspectives Symposium, University of Malta, September 2010

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EBook/Digital Book Market at DESA's Publishing Perspectives

  1. 1. The ebook/digital book market, contextualizing the local scene with international juxtaposition and the role of new media as a new way to 'get published‘ Karl Galea DESA – Publishing Perspectives Symposium September 2010
  2. 2. 3 Questions: What’s the What’s the ebook What’s in it for us? new way? (market)?
  3. 3. Disclaimer!
  4. 4. What’s the market? eBooks on the Kindle 670,000 80 days To get to 3M Ipads. Platform It took 2yrs to get to 3M Kindles 180/100 eBooks vs. Hard Cover Books sold -33pp Share of Physical Books read when an eReader is bought $88M Q2 eBook Sales in the US 137% Growth of eBook sales QoQ Q2 2010
  5. 5. What’s an ebook? Ebook = ‘electronic version of a book’ ‘electronic format of a book’ ‘electronic access of a book’ ‘electronic read of a book’
  6. 6. What’s an ebook? The digital alternative to the encyclopaedia
  7. 7. What’s an ebook? The digital alternative to the atlas
  8. 8. What’s an ebook? The digital alternative to the photo book
  9. 9. What’s an ebook? The digital alternative to the text-book
  10. 10. What’s an ebook? The digital alternative to academic publications
  11. 11. What’s an ebook? The digital alternative to the book
  12. 12. What’s in the market? Publisher Seller Distributor / Platform eReader
  13. 13. What’s the market? eBooks on the Kindle 670,000 80 days To get to 3M Ipads. Platform It took 2yrs to get to 3M Kindles 180/100 eBooks vs. Hard Cover Books sold -33pp Share of Physical Books read when an eReader is bought $88M Q2 eBook Sales in the US 137% Growth of eBook sales QoQ Q2 2010
  14. 14. What’s in it for us Sales & Create Propose Edit/Design Produce Print Distribute Sell Distribute Sell Read Marketing EBOOK VALUE CHAIN Low Barrier to Entry Centralized Sales Lower costs Custom Distribution & Reading
  15. 15. What’s the new way? “The real change happening at the edges” Create Propose Edit/Design Sales & Marketing Produce Sell Distribute Read
  16. 16. What’s the new way? #1: Transliteracy
  17. 17. What’s the new way? #2: Collective a.k.a Social
  18. 18. What’s the new way? #3: Crowd Sourced online
  19. 19. What’s the new way? “Joining the conversation” … Create Propose Edit/Design Sales & Marketing Produce Sell Distribute Read …
  20. 20. Key Take Aways What’s the Changes What’s the The ebook It is not just What’s in it forat happening us? new way? conversation (market)? an electronic various happening at format stages in the the edges middle
  21. 21. Thank You karlgalea@gmail.com

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