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  • 1. BRAINWAVE ENTRAINMENT APP
  • 2. What is Brainwave Entrainment?  Brainwave Entrainment refers to the brain's electrical response to rhythmic sensory stimulation, such as pulses of sound.  When the brain is given a stimulus, through the ears, eyes or other senses, it emits an electrical charge in response, called a Cortical Evoked Response.
  • 3.  The basic premise of brain wave entrainment is that you use certain technologies (like isochronic tones through earphones or speakers) to alter your brain waves, for the primary purpose of changing the way you feel.
  • 4.  Previous peer-reviewed research concluded that brainwave entrainment is an “effective therapeutic tool” for people suffering from cognitive functioning deficits, stress, pain, headaches & migraines, PMS and other behavioural problems (Huang, 2008).
  • 5.  There are many apps that utilise brainwave entrainment but most exclusively use the use of ‘binaural beats’  https://itunes.apple.com/ie/app/brainwave-30-advancedbinaural/id307219387?mt=8  http://www.beatsbrainwaves.com/mobil e-apps/  We propose the use of isochronic tones in our app.
  • 6.  Isochronic tones are different in that they are simply single separate pulses of a single tone, similar to a metronome or drum beat. This creates a greater contrast between sound and silence which can have a greater effect on the brain.
  • 7.  Self-quantifying measures for the user can be found here: http://www.quantified-mind.com/ • Tests can be completed pre and post exposure to isochronic beats
  • 8. Field Research With Users       We interviewed a number of students about their interest in using our app Most of the students were not aware of the concept of binaural beats and isochronic tones but found it intriguing Our target users are students so it will be easy to obtain a large sample size We propose to hold focus groups, individual interviews, and questionnaires ADD IN RESEARCH FINDINGS Our Self tracking method we hope to use will involve some or all of the following: • • • • Heart Rate Monitor Blood Pressure Regular attention and memory tests Mood Diary
  • 9. Persona This is Rob. He is a 3rd year Student at UCD studying Business. He is preparing for his final year Is stressed about the amount of work that has to come. He gets Anxious easily and he is looking for a way to stay relaxed.
  • 10. Background Research         Contact Experts Previous peer-reviewed research concluded that brainwave entrainment is an “effective therapeutic tool” for people suffering from cognitive functioning deficits, stress, pain, headaches & migraines, PMS and other behavioural problems (Huang, 2008). ADD ONE MORE REFERENCE There are many apps that utilise brainwave entrainment but most exclusively use the use of ‘binaural beats’ https://itunes.apple.com/ie/app/brain-wave-30-advancedbinaural/id307219387?mt=8 http://www.beatsbrainwaves.com/mobile-apps/ http://www.macworld.com/product/79992/brain-power-ambiscience-binauralisochron.html We looked at these apps which are similar to our idea but there is no aspect of self quantification involved Technical Feasibility  The other apps that are similar demonstrate that our app is feasable. Also, our methods of self quantification already exist so we would be using existing technology
  • 11. Alternative Proposal  Its self quantifying The user logs their cigarette intake for the day and it outputs how much money they are spending on cigarettes and the health implications to encourage quitting. It has a goal setting section as well so it slowly weans you off cigarettes per day to help you quit by your goal time.
  • 12.  We found it challenging to find a valid and consistent self quantification measure Solution   Using a mood diary which is subjective for every individual Using either a heart rate monitor, blood pressure measure, or attention and memory tests
  • 13.  Second Problem  The minimum amount of time spent listening to the isochronic tones would be time consuming over the course of the day  Solution  Either to shorten the length of the tones or to be aware of this fact and have these times planned into your day
  • 14.  Reference  List Huang, T. (2008). A comprehensive review of the psychological effects of brainwave entrainment. Alternative Therapies in Health and Medicine, 14(5),

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