Contagious social media methods & metrics 2008
by Karla Lizardo, Analyst - Project Manager, Market and Competitive Intelligence at GBRS on Apr 09, 2012
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Social media comes with a new set of characteristics...
Social media comes with a new set of characteristics
and behaviours, not least of these being the
very active involvement of the audience. This
requires new ways of thinking about planning and
evaluating media activity.
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