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How tocreateopensourcebusinessmodelsappetizer

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  • 1. How to build commercial open source business models (short introduction) Dr. Karl Popp http://www.drkarlpopp.com Version 1.3 6/19/2012Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  • 2. Background information Business Models, Ecosystems and Partnerships in the software industry Profit from Software Ecosystems ISBN-13: 978-3842300514 Examples from over 50 software companiesCopyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  • 3. Question in focus • Can a commercial open source business be constructed as a combination of – Business models – Product and licensing strategy – Way to leverage the community? • I say: YES!Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  • 4. Commercial Open Source Business Model Type of Products/ Services offered Intangi Huma ble n Creato Invent n/a r or Distrib IP n/a utor distri butor IP = Intellectual Property Based on the work by Weill et. al. Lessor IP ContrCopyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  • 5. Commercial Open Source Business Model • Software vendors can create different Invent business models for open source or • Starting with services IP (consulting, maintenance, support) at distri the bottom additional business butor models can be added: IP – IP Lessor: commercial licenses can be sold to customers lesso – IP distributors: distribute open source r software – Inventor: create software Contr IP = Intellectual Property actorCopyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  • 6. Open Source Business Model variation: Dual Licensing IP Provide distri Software Open Source Software Custo- butor vendor Provide mer Commercial IP Software lesso Identical software or software versions r are provided under two different licenses Products, Assets or ServicesCopyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  • 7. Summary • A commercial open source business can be constructed as a combination of – Business models – Product and licensing strategy – Way to leverage the communityCopyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  • 8. The offering • Learn where you are and when you like – Books or On demand video lessons print or iBooks or kindle Profit from Software ProfitfromSoftwareEcosystems. Ecosystems mindbites.com ISBN: 978-3842300514Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

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