How to build commercial      open source business models      (short introduction)       Dr. Karl Popp       http://www.dr...
Background information  Business    Models, Ecosystems and Partnerships    in the software industry                      ...
Question in focus     • Can a commercial open source business       be constructed as a combination of          – Business...
Commercial Open Source Business Model                   Type        of                   Products/                   Servi...
Commercial Open Source Business Model                       • Software vendors can create different    Invent             ...
Open Source Business Model variation:  Dual Licensing       IP                                          Provide     distri...
Summary   • A commercial open source business can     be constructed as a combination of        – Business models        –...
The offering     • Learn where you are and when you like          – Books                     or        On demand video le...
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How tocreateopensourcebusinessmodelsappetizer

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How tocreateopensourcebusinessmodelsappetizer

  1. 1. How to build commercial open source business models (short introduction) Dr. Karl Popp http://www.drkarlpopp.com Version 1.3 6/19/2012Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  2. 2. Background information Business Models, Ecosystems and Partnerships in the software industry Profit from Software Ecosystems ISBN-13: 978-3842300514 Examples from over 50 software companiesCopyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  3. 3. Question in focus • Can a commercial open source business be constructed as a combination of – Business models – Product and licensing strategy – Way to leverage the community? • I say: YES!Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  4. 4. Commercial Open Source Business Model Type of Products/ Services offered Intangi Huma ble n Creato Invent n/a r or Distrib IP n/a utor distri butor IP = Intellectual Property Based on the work by Weill et. al. Lessor IP ContrCopyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  5. 5. Commercial Open Source Business Model • Software vendors can create different Invent business models for open source or • Starting with services IP (consulting, maintenance, support) at distri the bottom additional business butor models can be added: IP – IP Lessor: commercial licenses can be sold to customers lesso – IP distributors: distribute open source r software – Inventor: create software Contr IP = Intellectual Property actorCopyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  6. 6. Open Source Business Model variation: Dual Licensing IP Provide distri Software Open Source Software Custo- butor vendor Provide mer Commercial IP Software lesso Identical software or software versions r are provided under two different licenses Products, Assets or ServicesCopyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  7. 7. Summary • A commercial open source business can be constructed as a combination of – Business models – Product and licensing strategy – Way to leverage the communityCopyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
  8. 8. The offering • Learn where you are and when you like – Books or On demand video lessons print or iBooks or kindle Profit from Software ProfitfromSoftwareEcosystems. Ecosystems mindbites.com ISBN: 978-3842300514Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM
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