Kellogg HTC Platforms

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    Kellogg HTC Platforms - Presentation Transcript

    1. Tuesday, January 20, 2009
    2. Technology
Primer Pla0orm
Strategy Kari
Wilson Tuesday, January 20, 2009
    3. Tuesday, January 20, 2009
    4. Pla0orm
Basics Tuesday, January 20, 2009
    5. Pla0orm
Basics How
Pla0orms
Work Tuesday, January 20, 2009
    6. Pla0orm
Basics How
Pla0orms
Work Pla0orm
Strategy Tuesday, January 20, 2009
    7. Pla0orm
Basics Pla0orm
Basics Need
image Tuesday, January 20, 2009
    8. What
is
a
pla0orm? pla0orm Tuesday, January 20, 2009
    9. What
is
a
pla0orm? applica>ons plug‐ins pla0orm Tuesday, January 20, 2009
    10. What
is
a
pla0orm? Applica>on Internet Mobile OS Tuesday, January 20, 2009
    11. Why
are
pla0orms
important?
 Tuesday, January 20, 2009
    12. Why
are
pla0orms
important?
 Tuesday, January 20, 2009
    13. How
Pla0orms
Work Tuesday, January 20, 2009
    14. SoGware
Developer
Kit
 (SDK) Sample
code • Tutorials • Debuggers • Documenta>on • APIs • Tuesday, January 20, 2009
    15. APIs
(Applica>on
Programming
Interface) Can
you
send
me
the
 city
Jim
lives
in?
 Sure,
Here
you
go.
 Thanks! Tuesday, January 20, 2009
    16. APIs
(Applica>on
Programming
Interface) Can
you
send
me
the
 city
Jim
lives
in?
 Sure,
Here
you
go.
 Thanks! Tuesday, January 20, 2009
    17. What’s
a
mash‐up? 11 Tuesday, January 20, 2009
    18. Tuesday, January 20, 2009
    19. Tuesday, January 20, 2009
    20. Tuesday, January 20, 2009
    21. Tuesday, January 20, 2009
    22. What’s
a
plug‐in? 13 Tuesday, January 20, 2009
    23. Tuesday, January 20, 2009
    24. Tuesday, January 20, 2009
    25. What’s
a
widget? 15 Tuesday, January 20, 2009
    26. Tuesday, January 20, 2009
    27. Tuesday, January 20, 2009
    28. Pla0orm
Strategy Tuesday, January 20, 2009
    29. Where
does
this
fit? Complementors !\"#$%&'( Context !+,-\"#).,( !\"#$)**\"&( Tuesday, January 20, 2009
    30. Where
does
this
fit? Complementors !\"#$%&'( Context !+,-\"#).,( !\"#$)**\"&( Tuesday, January 20, 2009
    31. Where
does
this
fit? network
 more
 more
 effects users developers Tuesday, January 20, 2009
    32. Who
are
the
key
players? Company Users Developers Tuesday, January 20, 2009
    33. Who
are
your
customers? Tuesday, January 20, 2009
    34. Who
are
your
customers? !\"#$%&'(&$ )'*'+,-'(&$ Tuesday, January 20, 2009
    35. Two‐sided
market 22 Tuesday, January 20, 2009
    36. How
to
price
two
sided
markets Which
side.... 23 Tuesday, January 20, 2009
    37. How
to
price
two
sided
markets Which
side.... is
more
price
sensi>ve? 23 Tuesday, January 20, 2009
    38. How
to
price
two
sided
markets Which
side.... is
more
price
sensi>ve? adds
more
pla0orm
value? 23 Tuesday, January 20, 2009
    39. How
to
price
two
sided
markets Which
side.... is
more
price
sensi>ve? adds
more
pla0orm
value? is
more
sensi>ve
to
growth
of
the
 other
side? 23 Tuesday, January 20, 2009
    40. How
to
price
two
sided
markets !\"#$%&' !\"#$%&%'() 24 Tuesday, January 20, 2009
    41. How
to
price
two
sided
markets !\"#$%&' !\"#$%&%'() • price
sensi>ve • adds
pla0orm
 value 24 Tuesday, January 20, 2009
    42. How
to
price
two
sided
markets !\"#$%&' !\"#$%&%'() • demand
increases
 • price
sensi>ve with
other
side
 growth • adds
pla0orm
 value 24 Tuesday, January 20, 2009
    43. How
to
price
two
sided
markets !\"#$%&' !\"#$%&%'() Tuesday, January 20, 2009
    44. How
to
price
two
sided
markets !\"#$%&' !\"#$%&%'() • game
developers • consumers
 (consoles) Tuesday, January 20, 2009
    45. How
to
price
two
sided
markets !\"#$%&' !\"#$%&%'() • game
developers • consumers
 (consoles) Tuesday, January 20, 2009
    46. How
to
price
two
sided
markets !\"#$%&' !\"#$%&%'() • game
developers • consumers
 (consoles) • PDF
writers • PDF
readers Tuesday, January 20, 2009
    47. Limited
 Resources Tuesday, January 20, 2009
    48. Developer
Priori>za>on Segment Target Posi>on Tuesday, January 20, 2009
    49. Developer
Priori>za>on Geography Size Segment Ver>cals Target Profitability Posi>on Tuesday, January 20, 2009
    50. Developer
Priori>za>on Network
effects Segment Target
size Target Feasibility Posi>on Tuesday, January 20, 2009
    51. Limited
 Resources Tuesday, January 20, 2009
    52. Pla0orm
Wars 1970s Tuesday, January 20, 2009
    53. Pla0orm
Wars 1970s recent Tuesday, January 20, 2009
    54. Current
Pla0orm
Wars social graph mobile Tuesday, January 20, 2009
    55. Key
Pla0orm
Takeaways Tuesday, January 20, 2009
    56. Key
Pla0orm
Takeaways • Third
par>es
add
value Tuesday, January 20, 2009
    57. Key
Pla0orm
Takeaways • Third
par>es
add
value • Pla0orm,
developers
and
users Tuesday, January 20, 2009
    58. Key
Pla0orm
Takeaways • Third
par>es
add
value • Pla0orm,
developers
and
users • Two‐sided
markets Tuesday, January 20, 2009
    59. Key
Pla0orm
Takeaways • Third
par>es
add
value • Pla0orm,
developers
and
users • Two‐sided
markets • Limited
resources Tuesday, January 20, 2009
    60. !\" email:
kwilson2009@kellogg.northwestern.edu Tuesday, January 20, 2009
    61. Tuesday, January 20, 2009
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