Social Media Strategy How IFYC can use web 2.0
What is Social Media? aggregation  +  attention  +  convergence  +  distribution  +  engagement  +  identity  +  participa...
 
Goals <ul><li>To make religious pluralism a public issue </li></ul><ul><li>To facilitate a cohesive interfaith youth movem...
Tools to use <ul><li>Flickr </li></ul><ul><li>Wikipedia </li></ul><ul><li>Facebook </li></ul><ul><li>Change.org </li></ul>...
Flickr <ul><li>“ Flickr is the WD-40 that makes it easy to get photos from one person to another in whatever way they want...
Facebook <ul><li>What IFYC Can Do: </li></ul><ul><li>Make an IFYC group </li></ul><ul><ul><li>Events, Share, Discuss </li>...
What About Myspace?? <ul><li>Narcissistic site </li></ul><ul><li>Less Stable </li></ul><ul><li>Lots of Security flaws </li...
Change.org <ul><li>Change.org enables you to: </li></ul><ul><li>Connect </li></ul><ul><li>Share   </li></ul><ul><li>Take A...
Idealist.org/TakingItGlobal.com <ul><li>Idealist is a huge resource for like minded youth! </li></ul><ul><ul><li>Speakers ...
Youtube <ul><li>Ways IFYC can use YouTube </li></ul><ul><li>Have a video contest </li></ul><ul><ul><li>Acts Of Faith </li>...
blip.tv <ul><li>What Can IFYC Do? </li></ul><ul><li>Posting amusing stories about the office culture  </li></ul><ul><li>ha...
dogooder.tv <ul><li>How IFYC uses DoGooder.tv: </li></ul><ul><li>Post training snippets </li></ul><ul><li>Post Videos our ...
Wikipedia <ul><li>Ways IFYC can use Wikipedia: </li></ul><ul><li>Posting info about the interfaith youth movement </li></u...
Blog <ul><li>How IFYC can use Blogs: </li></ul><ul><li>Have an Eboo blog </li></ul><ul><li>Have a blog with youth collabor...
Badges, Widgets and Links, Oh My! A Widget is an interactive application you can use on websites, blogs or desktops! (like...
Technorati <ul><li>A form of  social bookmarking  that allows you to create a  bundle of blogs  that you resonate with, al...
Del.icio.us <ul><li>Allowing IFYC staff to  tag articles, websites, etc   (bookmarks)  </li></ul><ul><li>allows others to ...
AdWords <ul><li>Ad words will allow us to give choice where choice is due, in the places that we often say are the path to...
Google Analytics <ul><li>Using google analytics, IFYC can track various marketing strategies, using links on our webpages,...
Social Media, and Beyond!!! Wiffiti Webinars IFYC Social Networking Community Site E-Advocacy Through Txt IFYC Podcast Mas...
Cost (Money) DoGooder.tv YouTube Money Technorati Del.icio.us Flickr Blog Facebook Blip.tv Although most services above ar...
Cost (Time) Time DoGooder.tv YouTube AdWords Google Analytics Technorati Del.icio.us Wikipedia Flickr Blog Blip.tv Cost of...
ROI… <ul><li>Ways to track ROI on using Social Media: </li></ul><ul><li>Visits to IFYC.org </li></ul><ul><li>Views of IFYC...
Considerations <ul><li>Commitment from staff </li></ul><ul><li>Commitment from Leadership </li></ul><ul><li>Testing!! </li...
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Presentation on Social Media to IFYC

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Presentation I made to Interfaith Youth Core, in April 2007

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  • Presentation on Social Media to IFYC

    1. 1. Social Media Strategy How IFYC can use web 2.0
    2. 2. What is Social Media? aggregation + attention + convergence + distribution + engagement + identity + participation + The ability to gather information to one place The reach of your message sent out to the public in various ways Allowing interactivity with the public Allowing one to associate AND disassociate themselves from others Going from one way to a two way conversation Resources having several uses Grabbing the attention of a viewer Knowing that there's more to come!
    3. 4. Goals <ul><li>To make religious pluralism a public issue </li></ul><ul><li>To facilitate a cohesive interfaith youth movement </li></ul><ul><li>To give youth an alternative to religious fundamentalism online </li></ul>
    4. 5. Tools to use <ul><li>Flickr </li></ul><ul><li>Wikipedia </li></ul><ul><li>Facebook </li></ul><ul><li>Change.org </li></ul><ul><li>Blip.tv </li></ul><ul><li>Blog </li></ul><ul><li>AdWords </li></ul><ul><li>“ Ning.com” </li></ul><ul><li>IFYC Soc Site </li></ul><ul><li>Widgets, Badges, links </li></ul>Religious Pluralism Public Issue Alternative to religious fundamentalism Cohesive Interfaith Youth Movement <ul><li>Del.icio.us </li></ul><ul><li>Idealist.org </li></ul><ul><li>YouTube </li></ul><ul><li>DoGooder.tv </li></ul><ul><li>Technocrati </li></ul>
    5. 6. Flickr <ul><li>“ Flickr is the WD-40 that makes it easy to get photos from one person to another in whatever way they want…” </li></ul><ul><li>(source:Flickr.com) </li></ul><ul><li>Ways IFYC Can use Flickr: </li></ul><ul><li>DIYS Tagging (We’re Doin it!) </li></ul><ul><li>Acts Of Faith Flickr Map </li></ul><ul><li>Interacting with other Flickr Groups </li></ul><ul><li>Using Flickr Slides, etc. on our site </li></ul>
    6. 7. Facebook <ul><li>What IFYC Can Do: </li></ul><ul><li>Make an IFYC group </li></ul><ul><ul><li>Events, Share, Discuss </li></ul></ul><ul><li>Taking advantage of flyers for networks </li></ul><ul><li>Checking out Coexist group </li></ul><ul><li>consists of 47,000 college, high school, employee, and regional networks . </li></ul><ul><li>handles 600 million searches and more than 30 billion page views a month. </li></ul><ul><li>is the sixth most-trafficked site in the United States ( according to comScore Media Metrix .) </li></ul><ul><li>is growing 3% week over week , measured by number of users. </li></ul><ul><li>The Maturing of Facebook </li></ul><ul><li>100,000 age 64+ 310,000 age 45--63 380,000 age 35--44 3 million age 25--34 </li></ul><ul><li>Unless otherwise noted, all data from Facebook, for the month of Feb 2007. Age breakdowns are of registered users as of 3/15.(source: FastCompany) </li></ul>
    7. 8. What About Myspace?? <ul><li>Narcissistic site </li></ul><ul><li>Less Stable </li></ul><ul><li>Lots of Security flaws </li></ul><ul><li>Myspace groups used less </li></ul><ul><li>Music is main purpose </li></ul><ul><li>Not right for IFYC.. OR IS IT?? </li></ul><ul><li>What do YOU think?? </li></ul>
    8. 9. Change.org <ul><li>Change.org enables you to: </li></ul><ul><li>Connect </li></ul><ul><li>Share </li></ul><ul><li>Take Action </li></ul><ul><li>(source Change.org) </li></ul><ul><li>What Can IFYC Do? </li></ul><ul><li>“ promote religious pluralism” change </li></ul><ul><ul><li>Inviting partner organizations to take part </li></ul></ul><ul><li>Populating IFYC’s org. site </li></ul><ul><ul><li>Making Actions </li></ul></ul><ul><ul><li>Posting Events </li></ul></ul><ul><ul><li>Creating Fundraising projects </li></ul></ul>
    9. 10. Idealist.org/TakingItGlobal.com <ul><li>Idealist is a huge resource for like minded youth! </li></ul><ul><ul><li>Speakers </li></ul></ul><ul><ul><li>Consultants, events, jobs, campaigns, materials/products, </li></ul></ul>TakingItGlobal is also a site that allows us to tap into a huge world youth conversation! these postings will be seen by over 426,000 My Idealist subscribers from around the world, as well as thousands of people visiting the Idealist site daily .
    10. 11. Youtube <ul><li>Ways IFYC can use YouTube </li></ul><ul><li>Have a video contest </li></ul><ul><ul><li>Acts Of Faith </li></ul></ul><ul><ul><li>Crossing the Faith Line </li></ul></ul><ul><ul><li>What does it mean to be a part of the movement? </li></ul></ul><ul><li>Encourage youth to post videos about their interfaith experiences </li></ul><ul><ul><li>Question Of The Day </li></ul></ul><ul><ul><li>“ what does it mean to be an_____ youth” </li></ul></ul>Audience: MASSIVE!!!! A tiny 0.16 percent of visits to Google's top video-sharing site, YouTube, are by users seeking to upload video for others to watch , But despite relatively low-user involvement, visits to Web 2.0-style sites have spiked 668 percent in two years (source: Cnet)
    11. 12. blip.tv <ul><li>What Can IFYC Do? </li></ul><ul><li>Posting amusing stories about the office culture </li></ul><ul><li>have a videoblog (Vlog) for the Fellows’ experience in building a movement on their campus </li></ul><ul><li>Have a current IF </li></ul><ul><li>events for youth Vlog </li></ul>Audience: Youth who watch internet TV (site is growing)
    12. 13. dogooder.tv <ul><li>How IFYC uses DoGooder.tv: </li></ul><ul><li>Post training snippets </li></ul><ul><li>Post Videos our funders want to see </li></ul><ul><li>Post more Academic videos that Youtuber’s may not run with </li></ul>Audience: Non-Profit Sector folks, Philanthropists, etc. <ul><li>To Give interested professionals this link </li></ul><ul><li>Direct Donation Link and Contact us line, linking to our site </li></ul><ul><li>No Advertising links on our dedicated page </li></ul>But Kara… why would we use this AND youtube???
    13. 14. Wikipedia <ul><li>Ways IFYC can use Wikipedia: </li></ul><ul><li>Posting info about the interfaith youth movement </li></ul><ul><li>Updating articles about religious pluralism </li></ul><ul><li>Making these issues searchable </li></ul><ul><li>Empowering youth to contribute to large sites like wikipedia </li></ul><ul><li>The English-language Wikipedia currently contains 1,756,491 articles. </li></ul><ul><li>There are 4,239,546 registered user accounts </li></ul><ul><li>Traffic Rank: 10 (up2) </li></ul>Articles to be aware of: Interfaith organisations Interfaith Religious pluralism Religious Tolerance
    14. 15. Blog <ul><li>How IFYC can use Blogs: </li></ul><ul><li>Have an Eboo blog </li></ul><ul><li>Have a blog with youth collaboration from several major interfaith “model universities” </li></ul><ul><ul><li>Further empowerment of the youth to give their insights and reflections about the interfaith movement </li></ul></ul><ul><li>Use RSS feeds </li></ul>But Kara… What is an RSS Feed?!!
    15. 16. Badges, Widgets and Links, Oh My! A Widget is an interactive application you can use on websites, blogs or desktops! (like Google Gadgets and Dashboard items on a mac) A Badge is an image that allows individuals to show their support for something, AND links to you!
    16. 17. Technorati <ul><li>A form of social bookmarking that allows you to create a bundle of blogs that you resonate with, allowing IFYC to make a “best of” list of bloggers that are in tune with the movement, also stewarding relationships with the new media. </li></ul>according to Technorati data , there are over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day , or over 18 updates a second. Technorati . Who's saying what. Right now.
    17. 18. Del.icio.us <ul><li>Allowing IFYC staff to tag articles, websites, etc (bookmarks) </li></ul><ul><li>allows others to be able to search by those tags to get a good look at current discussion about religious pluralism </li></ul><ul><li>Post our LinkRoll onto our website </li></ul><ul><li>Helps us see what other tags are being used within the movement </li></ul>DEL.ICIO.US : A social bookmarks manager. Using bookmarklets, you can add bookmarks to your list and categorize them.
    18. 19. AdWords <ul><li>Ad words will allow us to give choice where choice is due, in the places that we often say are the path to religious totalitarianism, or environments that are a breeding ground for intolerance. </li></ul>What are some sites/ Keywords we can think of?? We can ALSO use it for keywords our supporters (Like THIS one) use
    19. 20. Google Analytics <ul><li>Using google analytics, IFYC can track various marketing strategies, using links on our webpages, and other media such as emails, newsletters, etc. </li></ul>
    20. 21. Social Media, and Beyond!!! Wiffiti Webinars IFYC Social Networking Community Site E-Advocacy Through Txt IFYC Podcast Mashups with Google Maps IFYC’s Social Media Future
    21. 22. Cost (Money) DoGooder.tv YouTube Money Technorati Del.icio.us Flickr Blog Facebook Blip.tv Although most services above are free, there are other monetary costs, such as design, maintenance, software, training and editing to take into consideration. Nada Phew! Idealist/TIG Wikipedia Google Analytics AdWords
    22. 23. Cost (Time) Time DoGooder.tv YouTube AdWords Google Analytics Technorati Del.icio.us Wikipedia Flickr Blog Blip.tv Cost of time looks quite different than monetary cost, taking into consideration, training, editing, “face time”, reading/responding, and updating. Idealist/TIG Set it up, Let It Run Dedicated time! Facebook
    23. 24. ROI… <ul><li>Ways to track ROI on using Social Media: </li></ul><ul><li>Visits to IFYC.org </li></ul><ul><li>Views of IFYC Materials on All Sites </li></ul><ul><li>Downloads of IFYC Media </li></ul><ul><li>How many Blogs link to our blogs/sites </li></ul><ul><li>Readers of our blogs </li></ul><ul><li>Click counts for our AdWords </li></ul><ul><li>How many users are in our networks </li></ul>
    24. 25. Considerations <ul><li>Commitment from staff </li></ul><ul><li>Commitment from Leadership </li></ul><ul><li>Testing!! </li></ul><ul><li>Maintenance!! </li></ul><ul><li>Feedback/ Listening </li></ul><ul><li>Resources </li></ul><ul><li>Impact </li></ul>(for Marketing) 􀁯 Its a conversation , not a segment 􀁯 They are people , not eyeballs 􀁯 Don’t survey, listen 􀁯 Don’t refine messages, interact 􀁯 Blog 􀁯 Listen (For PR) 􀁯 Don’t stick press releases into blog comments 􀁯 Do figure out who are the influential bloggers 􀁯 Read what they write 􀁯 Don’t just send them press releases, converse 􀁯 Listen (for Company) 􀁯 Approach strategically 􀁯 Find and read blogs 􀁯 Get outward-facing people blogging 􀁯 Blog policy 􀁯 Listen Source: Stowe Boyd Social Media: Ecology of Participation

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