Social Media Strategy How IFYC can use web 2.0

What is Social Media? aggregation + attention + convergence + distribution + engagement + identity + participation + The ability to gather information to one place The reach of your message sent out to the public in various ways Allowing interactivity with the public Allowing one to associate AND disassociate themselves from others Going from one way to a two way conversation Resources having several uses Grabbing the attention of a viewer Knowing that there's more to come!

Goals To make religious pluralism a public issue To facilitate a cohesive interfaith youth movement To give youth an alternative to religious fundamentalism online

To make religious pluralism a public issue

To facilitate a cohesive interfaith youth movement

To give youth an alternative to religious fundamentalism online

Tools to use Flickr Wikipedia Facebook Change.org Blip.tv Blog AdWords “ Ning.com” IFYC Soc Site Widgets, Badges, links Religious Pluralism Public Issue Alternative to religious fundamentalism Cohesive Interfaith Youth Movement Del.icio.us Idealist.org YouTube DoGooder.tv Technocrati

Flickr

Wikipedia

Facebook

Change.org

Blip.tv

Blog

AdWords

“ Ning.com”

IFYC Soc Site

Widgets, Badges, links

Del.icio.us

Idealist.org

YouTube

DoGooder.tv

Technocrati

Flickr “ Flickr is the WD-40 that makes it easy to get photos from one person to another in whatever way they want…” (source:Flickr.com) Ways IFYC Can use Flickr: DIYS Tagging (We’re Doin it!) Acts Of Faith Flickr Map Interacting with other Flickr Groups Using Flickr Slides, etc. on our site

“ Flickr is the WD-40 that makes it easy to get photos from one person to another in whatever way they want…”

(source:Flickr.com)

Ways IFYC Can use Flickr:

DIYS Tagging (We’re Doin it!)

Acts Of Faith Flickr Map

Interacting with other Flickr Groups

Using Flickr Slides, etc. on our site

Facebook What IFYC Can Do: Make an IFYC group Events, Share, Discuss Taking advantage of flyers for networks Checking out Coexist group consists of 47,000 college, high school, employee, and regional networks . handles 600 million searches and more than 30 billion page views a month. is the sixth most-trafficked site in the United States ( according to comScore Media Metrix .) is growing 3% week over week , measured by number of users. The Maturing of Facebook 100,000 age 64+ 310,000 age 45--63 380,000 age 35--44 3 million age 25--34 Unless otherwise noted, all data from Facebook, for the month of Feb 2007. Age breakdowns are of registered users as of 3/15.(source: FastCompany)

What IFYC Can Do:

Make an IFYC group

Events, Share, Discuss

Taking advantage of flyers for networks

Checking out Coexist group

consists of 47,000 college, high school, employee, and regional networks .

handles 600 million searches and more than 30 billion page views a month.

is the sixth most-trafficked site in the United States ( according to comScore Media Metrix .)

is growing 3% week over week , measured by number of users.

The Maturing of Facebook

100,000 age 64+ 310,000 age 45--63 380,000 age 35--44 3 million age 25--34

Unless otherwise noted, all data from Facebook, for the month of Feb 2007. Age breakdowns are of registered users as of 3/15.(source: FastCompany)

What About Myspace?? Narcissistic site Less Stable Lots of Security flaws Myspace groups used less Music is main purpose Not right for IFYC.. OR IS IT?? What do YOU think??

Narcissistic site

Less Stable

Lots of Security flaws

Myspace groups used less

Music is main purpose

Not right for IFYC.. OR IS IT??

What do YOU think??

Change.org Change.org enables you to: Connect Share Take Action (source Change.org) What Can IFYC Do? “ promote religious pluralism” change Inviting partner organizations to take part Populating IFYC’s org. site Making Actions Posting Events Creating Fundraising projects

Change.org enables you to:

Connect

Share

Take Action

(source Change.org)

What Can IFYC Do?

“ promote religious pluralism” change

Inviting partner organizations to take part

Populating IFYC’s org. site

Making Actions

Posting Events

Creating Fundraising projects

Idealist.org/TakingItGlobal.com Idealist is a huge resource for like minded youth! Speakers Consultants, events, jobs, campaigns, materials/products, TakingItGlobal is also a site that allows us to tap into a huge world youth conversation! these postings will be seen by over 426,000 My Idealist subscribers from around the world, as well as thousands of people visiting the Idealist site daily .

Idealist is a huge resource for like minded youth!

Speakers

Consultants, events, jobs, campaigns, materials/products,

Youtube Ways IFYC can use YouTube Have a video contest Acts Of Faith Crossing the Faith Line What does it mean to be a part of the movement? Encourage youth to post videos about their interfaith experiences Question Of The Day “ what does it mean to be an_____ youth” Audience: MASSIVE!!!! A tiny 0.16 percent of visits to Google's top video-sharing site, YouTube, are by users seeking to upload video for others to watch , But despite relatively low-user involvement, visits to Web 2.0-style sites have spiked 668 percent in two years (source: Cnet)

Ways IFYC can use YouTube

Have a video contest

Acts Of Faith

Crossing the Faith Line

What does it mean to be a part of the movement?

Encourage youth to post videos about their interfaith experiences

Question Of The Day

“ what does it mean to be an_____ youth”

blip.tv What Can IFYC Do? Posting amusing stories about the office culture have a videoblog (Vlog) for the Fellows’ experience in building a movement on their campus Have a current IF events for youth Vlog Audience: Youth who watch internet TV (site is growing)

What Can IFYC Do?

Posting amusing stories about the office culture

have a videoblog (Vlog) for the Fellows’ experience in building a movement on their campus

Have a current IF

events for youth Vlog

dogooder.tv How IFYC uses DoGooder.tv: Post training snippets Post Videos our funders want to see Post more Academic videos that Youtuber’s may not run with Audience: Non-Profit Sector folks, Philanthropists, etc. To Give interested professionals this link Direct Donation Link and Contact us line, linking to our site No Advertising links on our dedicated page But Kara… why would we use this AND youtube???

How IFYC uses DoGooder.tv:

Post training snippets

Post Videos our funders want to see

Post more Academic videos that Youtuber’s may not run with

To Give interested professionals this link

Direct Donation Link and Contact us line, linking to our site

No Advertising links on our dedicated page

Wikipedia Ways IFYC can use Wikipedia: Posting info about the interfaith youth movement Updating articles about religious pluralism Making these issues searchable Empowering youth to contribute to large sites like wikipedia The English-language Wikipedia currently contains 1,756,491 articles. There are 4,239,546 registered user accounts Traffic Rank: 10 (up2) Articles to be aware of: Interfaith organisations Interfaith Religious pluralism Religious Tolerance

Ways IFYC can use Wikipedia:

Posting info about the interfaith youth movement

Updating articles about religious pluralism

Making these issues searchable

Empowering youth to contribute to large sites like wikipedia

The English-language Wikipedia currently contains 1,756,491 articles.

There are 4,239,546 registered user accounts

Traffic Rank: 10 (up2)

Blog How IFYC can use Blogs: Have an Eboo blog Have a blog with youth collaboration from several major interfaith “model universities” Further empowerment of the youth to give their insights and reflections about the interfaith movement Use RSS feeds But Kara… What is an RSS Feed?!!

How IFYC can use Blogs:

Have an Eboo blog

Have a blog with youth collaboration from several major interfaith “model universities”

Further empowerment of the youth to give their insights and reflections about the interfaith movement

Use RSS feeds

Badges, Widgets and Links, Oh My! A Widget is an interactive application you can use on websites, blogs or desktops! (like Google Gadgets and Dashboard items on a mac) A Badge is an image that allows individuals to show their support for something, AND links to you!

Technorati A form of social bookmarking that allows you to create a bundle of blogs that you resonate with, allowing IFYC to make a “best of” list of bloggers that are in tune with the movement, also stewarding relationships with the new media. according to Technorati data , there are over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day , or over 18 updates a second. Technorati . Who's saying what. Right now.

A form of social bookmarking that allows you to create a bundle of blogs that you resonate with, allowing IFYC to make a “best of” list of bloggers that are in tune with the movement, also stewarding relationships with the new media.

Del.icio.us Allowing IFYC staff to tag articles, websites, etc (bookmarks) allows others to be able to search by those tags to get a good look at current discussion about religious pluralism Post our LinkRoll onto our website Helps us see what other tags are being used within the movement DEL.ICIO.US : A social bookmarks manager. Using bookmarklets, you can add bookmarks to your list and categorize them.

Allowing IFYC staff to tag articles, websites, etc (bookmarks)

allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

Post our LinkRoll onto our website

Helps us see what other tags are being used within the movement

AdWords Ad words will allow us to give choice where choice is due, in the places that we often say are the path to religious totalitarianism, or environments that are a breeding ground for intolerance. What are some sites/ Keywords we can think of?? We can ALSO use it for keywords our supporters (Like THIS one) use

Ad words will allow us to give choice where choice is due, in the places that we often say are the path to religious totalitarianism, or environments that are a breeding ground for intolerance.

Google Analytics Using google analytics, IFYC can track various marketing strategies, using links on our webpages, and other media such as emails, newsletters, etc.

Using google analytics, IFYC can track various marketing strategies, using links on our webpages, and other media such as emails, newsletters, etc.

Social Media, and Beyond!!! Wiffiti Webinars IFYC Social Networking Community Site E-Advocacy Through Txt IFYC Podcast Mashups with Google Maps IFYC’s Social Media Future

Cost (Money) DoGooder.tv YouTube Money Technorati Del.icio.us Flickr Blog Facebook Blip.tv Although most services above are free, there are other monetary costs, such as design, maintenance, software, training and editing to take into consideration. Nada Phew! Idealist/TIG Wikipedia Google Analytics AdWords

Cost (Time) Time DoGooder.tv YouTube AdWords Google Analytics Technorati Del.icio.us Wikipedia Flickr Blog Blip.tv Cost of time looks quite different than monetary cost, taking into consideration, training, editing, “face time”, reading/responding, and updating. Idealist/TIG Set it up, Let It Run Dedicated time! Facebook

ROI… Ways to track ROI on using Social Media: Visits to IFYC.org Views of IFYC Materials on All Sites Downloads of IFYC Media How many Blogs link to our blogs/sites Readers of our blogs Click counts for our AdWords How many users are in our networks

Ways to track ROI on using Social Media:

Visits to IFYC.org

Views of IFYC Materials on All Sites

Downloads of IFYC Media

How many Blogs link to our blogs/sites

Readers of our blogs

Click counts for our AdWords

How many users are in our networks

Considerations Commitment from staff Commitment from Leadership Testing!! Maintenance!! Feedback/ Listening Resources Impact (for Marketing) 􀁯 Its a conversation , not a segment 􀁯 They are people , not eyeballs 􀁯 Don’t survey, listen 􀁯 Don’t refine messages, interact 􀁯 Blog 􀁯 Listen (For PR) 􀁯 Don’t stick press releases into blog comments 􀁯 Do figure out who are the influential bloggers 􀁯 Read what they write 􀁯 Don’t just send them press releases, converse 􀁯 Listen (for Company) 􀁯 Approach strategically 􀁯 Find and read blogs 􀁯 Get outward-facing people blogging 􀁯 Blog policy 􀁯 Listen Source: Stowe Boyd Social Media: Ecology of Participation

Commitment from staff

Commitment from Leadership

Testing!!

Maintenance!!

Feedback/ Listening

Resources

Impact