SNEP - Social Network Emergence Process

  • 1,972 views
Uploaded on

This presentation introduces the SNEP model, which illustrates and explains the emergence of social networking inside organisations, with a focus on user conversations and sense making. The model is …

This presentation introduces the SNEP model, which illustrates and explains the emergence of social networking inside organisations, with a focus on user conversations and sense making. The model is of use to managers, decision makers and social media champions alike.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
1,972
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
37
Comments
1
Likes
6

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The SNEP model: Social Networking Emergence Process
    • Kai Riemer, Philipp Overfeld, Paul Scifleet, Alexander Richter
    BUSINESS INFORMATION SYSTEMS
  • 2. Purpose of this presentation
    • This presentation accompanies the working paper available under:
      • http://hdl.handle.net/2123/8049
    • In the following slides we develop the SNEP model, which explains the different phases in the emergence of the Yammer social network at Capgemini.
    • The SNEP model is based on an in-depth analysis and coding of 1,722 messages from the Capgemini Yammer platform.
      • These messages were drawn from the first months of Yammer usage until three months after the critical mass point was reached.
      • Only self-referential messages were analysed in which users discuss and reflect on Yammer itself and its usage.
    • Introduction of the SNEP model
  • 3. Total user number Message count All messages Self-referential t {Social Network Emergence Process - SNEP model © Riemer et al. 2012, The University of Sydney} Emergence of Yammer @ Capgemini August 2008 March 2009 June 2009 Critical mass In March 2009 the critical mass point is reached: new registrations per months increase sharply, so do messages per day.
  • 4. Total user number Message count All messages Self-referential What’s that? t {Social Network Emergence Process - SNEP model © Riemer et al. 2012, The University of Sydney} Critical mass In the first phase, a group of early adopters starts experimenting with the new service. The platform is com- pared against existing experience and already known technologies. S tart-up
  • 5. Critical mass Total user number Message count All messages Self-referential What’s that? I’ve seen better! How does it work? t {Social Network Emergence Process - SNEP model © Riemer et al. 2012, The University of Sydney} In the second phase, the new artefact is discussed quite negatively. The conversation around the new service is on the verge of vanishing. Platform adoption is at risk of dying off. Risk of failure S tart-up N eglect
  • 6. Critical mass Total user number Message count All messages Self-referential What’s that? I’ve seen better! That’s interesting! It’s useful, try it! How does it work? Risk of failure t {Social Network Emergence Process - SNEP model © Riemer et al. 2012, The University of Sydney} Engage-ment In the third phase, interest in use grows, positive examples from emerging work practices are shared, the community actively promotes diffusion. The social network grows strongly as the critical mass point is reached. S tart-up N eglect E xcitement
  • 7. Critical mass Engage-ment Total user number Message count All messages Self-referential What’s that? I’ve seen better! That’s interesting! It’s useful, try it! How do I cope? Can’t do without! What’s appropriate? Widening gap signifies Increase in productivity. How does it work? Risk of failure t {Social Network Emergence Process - SNEP model © Riemer et al. 2012, The University of Sydney} In the fourth phase, shared norms emerge and are observed by the community. People assist new adopters; self-referential messages decline, but a baseline of support-related conversations remains, as productive use takes over. S tart-up N eglect E xcitement P roductivity
  • 8. Critical mass Engage-ment Total user number Message count All messages Self-referential What’s that? I’ve seen better! That’s interesting! It’s useful, try it! How do I cope? Can’t do without! What’s appropriate? Widening gap signifies Increase in productivity. How does it work? Risk of failure t {Social Network Emergence Process - SNEP model © Riemer et al. 2012, The University of Sydney} The final SNEP model. S tart-up N eglect E xcitement P roductivity
  • 9. Contact
    • Dr. Kai Riemer
    • Discipline of Business Information Systems
    • The University of Sydney Business School
    • [email_address]
    • http://sydney.edu.au/business/staff/kair