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Attitudes 2011

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  • 1. KEY FEATURES OF ATTITUDES? Dr. Kari Ruoho AAU 2011
  • 2. Attitudes are judgmentsAn attitude represents an individuals degree of like or dislike for an itemAttitudes are generally positive or negative views of a person, place, thing, orevent (=attitude object)Attitudes can also be conflicted or ambivalent toward an object, possessing bothpositive and negative attitudesAttitudes are relatively permanent and stableAttitudes classify phenomena (all, everybody)Opinion is a verbal expression of attitude (Thurstone 1928,531)Attitudes can be changed based on experience, through persuasion or throughcognitive routes
  • 3. “All mini bus drivers are arrogant”1. IMMIGRANTS ARE A CAUSE OF LOW WAGES. 1 2 3 4 5 ”All gypsies steal”2. IMMIGRANTS ARE A BURDEN ON STATE AND 1 2 3 4 5 LOCAL GOVERNMENTS. “Down syndrome children cannot learn to read and write”3. IMMIGRANTS TAKE JOBS AWAY FROM 1 2 3 4 5 “It is impossible to change inherited behavioural patterns” NATURAL BORN CITIZENS. “It is useless to train profoundly disabled child” 1=strongly disagree 2=disagree 3=neither disagree or agree 4=agree 5=strongly agree
  • 4. Components of the attitudes – ABC modelAffectiveThe emotional componentEx: "I feel good when I am around my friend."BehavioralThe action component; consisting of the predisposition to act acertain way toward the attitude object.Ex: "I try to hang out with my friend whenever I get the chance.”CognitiveThe mental component consisting of beliefs and perceptionsEx: "I think my friend is kind, charming, and humorous."
  • 5. Implicit and explicit attitudesImplicit attitudes are generally unacknowledged or outsideof awareness, but they have effects on individual’sbehaviourExplicit attitudes can be articulated more or less clearly bythe concerned personsHow do you feel, are hidden attitudes more difficult to changeby training or convincing?
  • 6. How the Finnish citizens and the MPs saw the possibilities of HUMAN RIGHTS VS. ATTITUDES to inclusion CAN LEARN VS.Finland? ALL of disabled persons in ATTITUDES + +/- -MR / rofou nd * * * P H e aring S p e e ch Vis ion * * E BD * * * MR /Mild * * * P h ys ical * * 1 2 3 * = le ve l of s ignificance accord ing to th e analys is of variance C itize ns M P 1 999 - 2003 M P 1 995 - 1 999
  • 7. Consider…3)Do you have some strong attitudestowards some students or studentgroups?5)Do your colleagues have somestrong attitudes?7)How evidence based they are?9)What it can be done to make themmore evidence based?
  • 8. Thank you for your attention!!