Slides nmx 2013


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A few slides from this session at NMX in Las Vegas 2013

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Slides nmx 2013

  1. 1. How To Effectively Podcast To A Global Audience Moderator: Karin Hoegh, PodConsult 1
  2. 2. Karin Høgh @karinhoeghDanishJournalist, podcasterPodcasting ConsultantAuthor of Danish book on podcastingAmbassador to European Podcast AwardReseller of equipment and software 2
  3. 3. You?American?Living in US?Podcasting in English?Blogging in English?Have been travelling outside US?Speaking one language – maybe two?Listening to non-English podcasts? 3
  4. 4. 1. Podcast in your own language – reach the few2. Podcast in English – reach globally 4
  5. 5. When you address a global audience1. Ignore them and assume they understand your (American) way of thinking and living2. Acknowledge them, tailor your content to suit them too, and engage them on their terms 5
  6. 6. Mathew Workman@matthewworkmanAmericanFreelance journalist in Portland, OregonAnchor/reporter at KTVLHost of The Faroe Islands Podcast 6
  7. 7. Farnoosh Brock @prolificlivingOriginally from IranOwner of Prolific Living since 2011SpeakerAuthorBusiness coachBloggerPodcaster 7
  8. 8. Mark Pentleton@markpentletonScotsmanTeacherOwner of Radio Lingua NetworkPodcasting language lessons since 2004Producer of “Coffee Break Spanish and 30other podcasts 8
  9. 9. Faroe Islands – say where? 9
  10. 10. Building confidence – word by word 10
  11. 11. One world – hundreds of languages 11
  12. 12. 10 Ways to Embrace your Global Audience1. Do your research. Look it up and find out how yourcontent fits your audience. Don t make them feel left outwhen you talk about American elections, sports events,openings, holidays, etc. 12
  13. 13. 10 Ways to Embrace your Global Audience2. Talk about things that are truly global and universal. Ifyour podcast is about film or a TV series, make sure theyhave been released outside the U.S. Like Star Wars, MadMen, American Idol, Lost, etc. Books like Harry Potter areglobal, but a lot of other books have not been releasedoutside the U.S. 13
  14. 14. 10 Ways to Embrace your Global Audience3. Be aware that words don t mean the same outside theU.S. Even between U.S. English and British English therecan be remarkable differences, which can causemisunderstandings (e.g. football in Europe is soccer,Thanksgiving is an American holiday, Mother s Day is notcelebrated the same day all over the world). 14
  15. 15. 10 Ways to Embrace your Global Audience4. Engage your audience. Ask them to share what it islike in their lives. The weather, the culture, politics, habits,time zones, holidays, Black Friday etc. 15
  16. 16. 10 Ways to Embrace your Global Audience5. Don t be too salesy. Many countries outside the U.S.are not so open toward commerce, sponsoring,commercials or advertisements. 16
  17. 17. 10 Ways to Embrace your Global Audience6. Consider getting a co-host who is not American. Thiscan help closing the gap between you and listenersoutside the U.S. 17
  18. 18. 10 Ways to Embrace your Global Audience7. Include their feedback. Each country has its owniTunes Store and make sure you get reviews of yourpodcast from all countries. 18
  19. 19. 10 Ways to Embrace your Global Audience8. Translate your show-notes into other languages. Thiswill also enhance your searchability. 19
  20. 20. 10 Ways to Embrace your Global Audience9. If you livestream your episodes, consider schedulingso listeners overseas can join you at least sometimes. 20
  21. 21. 10 Ways to Embrace your Global Audience10. Be tolerant with your listeners. Many of them don tspeak or write your language too well. They havedifferent ethics and manners, expressions and sense ofhumor. But they are still good people and they are today’slisteners and tomorrow’s friends. 21
  22. 22. Q&AModerator: Karin Hoegh, PodConsult 22