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Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
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Social Media TOS Crash Course (Redacted #heweb13 presentation)

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There is no such thing as the Social Media License Test. …

There is no such thing as the Social Media License Test.

Whether you join Facebook, Twitter, YouTube, Instagram, Pinterest or any other social media platform, you can still check the "I agree" box without reading any of their lengthy terms of service (TOS). Despite all the talk about social media policies in higher education, basic TOS infractions are still common place.

What you don't know as a social media professional can hurt your work, so don't toss the TOS!

In this session, you'll get the CliffNotes version of the major terms any social media professional working in higher education should know and why it's a bad idea to ignore the rules in social media land.

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Transcript

  1. Social Media TOS Crash Course @karinejoly
  2. Nice to meet you! @karinejoly #MPD3
  3. ~ 19,039 words
  4. 18,462 words
  5. 19,669 words
  6. 8,492 words
  7. 8,518 words
  8. 5,515 words
  9. 12,267 words
  10. 10,787 words
  11. 481K 95K
  12. Why READ Terms of Service?
  13. It’s the contract you “sign” when you create an account
  14. “But, Karine, we already have a social media policy...”
  15. Your Social Media Policy ≠ Terms of Service (TOS)
  16. Your Social Media Policy ≈ What your Mama taught you.
  17. Social Media TOS ≈ What this guy says you CAN’T do.
  18. If you toss the TOS & break their laws….
  19. 1. Remove your content 2. Take down your account (2 strikes) 3. Banish you forever 4. And, you might get your institution embarrassed or… sued.
  20. http://mashable.com/2012/01/11/facebook-kills-fake-historical-profiles/
  21. If you toss the TOS, you might get bad surprises...
  22. http://www.insidehighered.com/blogs/student-affairs-and-technology/what-happens-when-you-facebook-page
  23. “But, Karine, other brands and schools do it!”
  24. “Breaking Social Media TOS with your personal account is like speeding or drinking a couple of beers before driving.”
  25. It’s ok… …until it’s not.
  26. “Breaking Social Media TOS with your school account is like taking the same risks with…”
  27. Just click to report me to the cops!
  28. BIG BOLD Disclaimer: I’m not a lawyer & what follows is not legal advice…
  29. Protecting Your Privacy
  30. What Privacy???
  31. Thank you, Mr. Snowden!
  32. 28%
  33. Redacted Document Classified Social Media, Really??? The goal of this presentation is not to “out” any social media account breaking the TOS. Some screenshots have been redacted for this reason.
  34. Setting up an Account
  35. Following & Connecting
  36. Twitter spam follow/unfollow
  37. Sharing Content
  38. Heard of the DMCA*? *Digital Millennium Copyright Act
  39. Copyright.com
  40. http://www.copyright.com/content/cc3/en/toolbar/education/resources/copyright_on_campus.html
  41. YOUTUBE DOWNLOAD
  42. Engaging with Contests
  43. Who are the “No-Contest Club” Members?
  44. Total Prize Value < $1,000 Use an App
  45. DON’T USE MULTIPLE [SOCIAL ACTION] AS CONTEST ENTRY
  46. New Rules for Contests Allowed Like a Page Like a Post Comment Message Not Allowed Photo Tagging Share on Timeline
  47. Advertising
  48. Advertise Your Programs
  49. CAN’T SELL Sponsoring/Advertising within YOUR Content* Ad #1 Thanks to our paid sponsors *without prior written permissions
  50. Social Ads for Leads 1. “Diversity” targeting is not permitted 2. Privacy policy is required next to form 3. No pop-ups 4. No sign-up required to see landing page 5. No more than 20% text on visuals for sponsored stories (Facebook)
  51. Promoting “Social”
  52. Before using these LOGOS… …check BRANDING guidelines!
  53. ADVANCED Social Media Conference Dec 4, 2013 - Online 10-minute presentations Submit a proposal by Oct 16, 2013! http://higheredexperts.com/hesm13
  54. Thank You! @karinejoly

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