The State of Print & Electronic Publications in Higher Education<br />KarineJoly<br />karine@higheredexperts.com<br />
WEB<br />
Let’s be friend!<br />
Joan of Arc<br />  The Maid of Orléans<br />Photo by greenasian http://www.flickr.com/photos/photos_by_chrystal/2484740145...
2007<br />
Methodology Disclaimer<br />
Online<br />Self-Selected<br />
July 2007 (n=218)<br />February 2009 (n=198)<br />October 2010 (n=262)<br />
2010 Results<br />(n=262)<br />
Budget Trends<br />
“My PRINT budget hasn’t increased for the past 2 years”<br />
“My ELECTRONIC budget has increased for the past 2 years”<br />
94% (82% in 2009)<br />have started to rely<br />MORE on electronic pubs<br />
63% <br />have started to rely<br />LESS on print pubs<br />
Why?<br />What to cut<br />
33%rely more on electronic to…<br />Budget<br />
44%rely less on print to…<br />Budget<br />
38%<br />rely more on electronic publications <br />to reach their audiences <br />because they are...<br />
2010 Survey<br />Target audiences<br />
25%<br />rely more on electronic pubs <br />to be innovative<br />
And, <br />more and more to...<br />
2010 Survey<br />Environment<br />
  “We now offer readers the opportunity to opt-out of the print edition if they prefer [electronic] and want to help us go...
2010 Survey<br />Only in Print<br />
2010 Survey<br />Only in Electronic<br />
All publications available<br />in both formats<br />for at least...<br />29%<br />
2010 Survey<br />Both print and electronic<br />
Newsletters going paperless<br />3% Print only<br />65%  Online only<br />32% Both format<br />Online only: <br />65% in 2...
Magazines going digital <br />Both formats:<br />82% in 2010 <br />62% in 2009<br />55% in 2007<br />
Viewbooks back in print <br />Print only:<br />49% in 2010 <br />40% in 2009<br />46% in 2007<br />
Can’t be replaced<br />
Can be replaced<br />
No Measurement Strategy:<br />28%<br />
electronic<br />
5 Tips from the Web Geek<br />Become a champion of the integrated print/electronic approach.<br />Adopt a measurement stra...
University of Arkansas Forth Smith 1st Alum Magazine<br />2010<br />20,000 copies<br />2 issues / year<br />Web versions<b...
Want to get the complete survey report when it’s released? <br />
@karinejoly karine@higheredexperts.com<br />
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The State of Print and Electronic Publications in Higher Education

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With tighter budgets, new technologies and evolving expectations, the balance between print and electronic publications has recently shifted. Beyond the horror stories of discontinued publications, successful electronic (re)births or even the few new magazine launches, what kind of print and electronic mix do most universities and colleges use? The latest results of the State of Print and Electronic Publications in Higher Ed Survey and a few interesting case studies presented in this session will tell you.

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  • I subscribe to and read print publications: magazine, newspapers, local newspaper – my alma mater doesn’t have a mag but I read the alum mag my husband gets from McGill University.
  • I write for a print magazine
  • Anybody knows who this is? Let me give you a tip: this photo was taken by Lisa Paul from Trinity College – Tuesday just a few blocks from the hotel.Joan of Arc – a French hero – who led the French army several important victories during the 100 Years War against the BritishShe claimed divine guidance – I have insider information too, but the source isn’t God – but university and publication officers, communication directors and web communications managers who completed my surveys about the state of print and electronic publication over the years.Saint Joan of Arc or The Maid of Orléans (French: Jeanne d&apos;Arc,[1] IPA: [ʒandaʁk]; ca. 1412[2] – 30 May 1431) is considered a national heroine of France and a Catholicsaint. A peasant girl born in eastern France who claimed Divine guidance, she led the French army to several important victories during the Hundred Years&apos; War which paved the way for the coronation of Charles VII. She was captured by the Burgundians, sold to the English, tried by an ecclesiastical court, and burned at the stake when she was nineteen years old.[3] Twenty-five years after the execution, Pope Callixtus III examined the trial, pronounced her innocent and declared her a martyr.[3] She was beatified in 1909 and canonized in 1920.[2] She is, along with St. Denis, St. Martin of Tours, St. Louis IX, and St. Theresa of Lisieux, one of the patron saints of France.Joan asserted that she had visions from God which instructed her to recover her homeland from English domination late in the Hundred Years&apos; War. The uncrowned King Charles VII sent her to the siege of Orléans as part of a relief mission. She gained prominence when she overcame the dismissive attitude of veteran commanders and lifted the siege in only nine days. Several more swift victories led to Charles VII&apos;s coronation at Reims and settled the disputed succession to the throne.
  • The State of Print and Electronic Publications in Higher Education

    1. 1. The State of Print & Electronic Publications in Higher Education<br />KarineJoly<br />karine@higheredexperts.com<br />
    2. 2.
    3. 3.
    4. 4. WEB<br />
    5. 5.
    6. 6.
    7. 7. Let’s be friend!<br />
    8. 8. Joan of Arc<br /> The Maid of Orléans<br />Photo by greenasian http://www.flickr.com/photos/photos_by_chrystal/2484740145/sizes/z/<br />
    9. 9. 2007<br />
    10. 10.
    11. 11.
    12. 12.
    13. 13. Methodology Disclaimer<br />
    14. 14. Online<br />Self-Selected<br />
    15. 15. July 2007 (n=218)<br />February 2009 (n=198)<br />October 2010 (n=262)<br />
    16. 16. 2010 Results<br />(n=262)<br />
    17. 17.
    18. 18.
    19. 19. Budget Trends<br />
    20. 20.
    21. 21.
    22. 22. “My PRINT budget hasn’t increased for the past 2 years”<br />
    23. 23.
    24. 24. “My ELECTRONIC budget has increased for the past 2 years”<br />
    25. 25.
    26. 26. 94% (82% in 2009)<br />have started to rely<br />MORE on electronic pubs<br />
    27. 27. 63% <br />have started to rely<br />LESS on print pubs<br />
    28. 28. Why?<br />What to cut<br />
    29. 29. 33%rely more on electronic to…<br />Budget<br />
    30. 30. 44%rely less on print to…<br />Budget<br />
    31. 31. 38%<br />rely more on electronic publications <br />to reach their audiences <br />because they are...<br />
    32. 32. 2010 Survey<br />Target audiences<br />
    33. 33. 25%<br />rely more on electronic pubs <br />to be innovative<br />
    34. 34.
    35. 35. And, <br />more and more to...<br />
    36. 36. 2010 Survey<br />Environment<br />
    37. 37. “We now offer readers the opportunity to opt-out of the print edition if they prefer [electronic] and want to help us go green. Since September 2009, 681 of 40,000 recipients have opted-out of the print edition.”<br />Alex SachareEditor, Columbia College Today<br />
    38. 38. 2010 Survey<br />Only in Print<br />
    39. 39. 2010 Survey<br />Only in Electronic<br />
    40. 40. All publications available<br />in both formats<br />for at least...<br />29%<br />
    41. 41. 2010 Survey<br />Both print and electronic<br />
    42. 42. Newsletters going paperless<br />3% Print only<br />65% Online only<br />32% Both format<br />Online only: <br />65% in 2010<br />43% in 2009<br />29% in 2007<br />
    43. 43. Magazines going digital <br />Both formats:<br />82% in 2010 <br />62% in 2009<br />55% in 2007<br />
    44. 44. Viewbooks back in print <br />Print only:<br />49% in 2010 <br />40% in 2009<br />46% in 2007<br />
    45. 45. Can’t be replaced<br />
    46. 46. Can be replaced<br />
    47. 47.
    48. 48. No Measurement Strategy:<br />28%<br />
    49. 49. electronic<br />
    50. 50. 5 Tips from the Web Geek<br />Become a champion of the integrated print/electronic approach.<br />Adopt a measurement strategy.<br />Audit your publication portfolio.<br />Use the best format for the content and the reader.<br />Learn the electronic ways<br />
    51. 51.
    52. 52. University of Arkansas Forth Smith 1st Alum Magazine<br />2010<br />20,000 copies<br />2 issues / year<br />Web versions<br />Budget: 50K<br />
    53. 53. Want to get the complete survey report when it’s released? <br />
    54. 54. @karinejoly karine@higheredexperts.com<br />

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