Twitter, Facebook, LinkedIn, blogs, email marketing, web advertising, mobile web and more. So many tools, so little time. With tighter budgets and shrinking teams, something's gotta give. But why not stop making these tough marketing decisions based on hunches, guesses and opinions? With the help of online analytics, it's possible to find out what really works and what doesn't. So, let's start the social media and web analytics revolution at your institution and others across the country. After learning more about the current state of online analytics in higher education, you will find out what you need to do to join this revolution and hopefully change the face of higher ed marketing. Forever.