IT’S THE COMMUNITY, STUPID! 7-step Plan To Raise & Nurture Any Community Online Karine Joly (@karinejoly on Twitter)

2005 RSS, podcasting 2006 blogs 2007 online video 2008 social networking Twitter

2005 RSS, podcasting 2006 blogs 2007 online video 2008 social networking Twitter

So many tools, so little time

“ The medium is the message.” Marshall McLuhan Understanding Media: The Extensions of Man 1964

“ The medium is the message.”

Marshall McLuhan

Understanding Media: The Extensions of Man

1964

“ The conversation is the message.” Karine Joly CASE Conference for communication senior executives September 2006

“ The conversation is the message.”

Karine Joly

CASE Conference for communication senior executives

September 2006

“ The conversation is killing the messenger, the message and, the recipient.” Karine Joly eduWeb 2008 July 2008

“ The conversation is killing

the messenger,

the message and,

the recipient.”

Karine Joly

eduWeb 2008

July 2008

“ The message is dead, the conversation - diluted on a multitude of social media – is almost impossible to follow. Karine Joly CUPRAP Conference 2009 March 2009

“ The message is dead, the conversation - diluted on a multitude of social media – is almost impossible to follow.

Karine Joly

CUPRAP Conference 2009

March 2009

Communication Overload

BIG QUESTIONS

BIG

QUESTIONS

What’s important?

What’s important?

How do you catch up? How do you keep up?

How do you catch up?

How do you keep up?

YOU CAN’T YOU DON’T

YOU CAN’T

YOU DON’T

Stop, breath, and...

Think!

Remember, we are in the... ...Relationships Building Business

Conversations build Relationships

Many Conversations, Many Relationships.

IT’S THE COMMUNITY, STUPID!

“ Community is about people’s need to connect [even with you], not your need to control.” Charlene Li & Josh Bernoff

“ Community is about people’s need to connect [even with you], not your need to control.”

Charlene Li & Josh Bernoff

7-Step Plan Their Needs Your Goals Participatory Design Exclusive Valuable Content Listen, Identify, Empower Cross-Promote Treat Them as Stakeholders

Their Needs

Your Goals

Participatory Design

Exclusive Valuable Content

Listen, Identify, Empower

Cross-Promote

Treat Them as Stakeholders

What can YOU do for THEM?

What do YOU Want? 2

What do

YOU

Want?

If you build it with them , they will come 3

Exclusive content Conversation starters 4

Exclusive content

Conversation starters

Listen, Identify, Empower 5

Call them back - on their terms 6

Meet your new boss(es)! 7

7-Step Recap Their Needs Your Goals Participatory Design Exclusive Valuable Content Listen, Identify, Empower Cross-Promote Treat Them as Stakeholders

Their Needs

Your Goals

Participatory Design

Exclusive Valuable Content

Listen, Identify, Empower

Cross-Promote

Treat Them as Stakeholders

Never forget that THEY know more than YOU do...

Never forget that THEY know more than YOU do...

... as the higher ed community knows more than I do.

... as the higher ed community knows more than I do.

Over 150+ admitted student members 25% of students invited joined the community 700+ photos uploaded 400+ forum comments

Ann White, Web Content Coordinator Oklahoma Christian University

2,300 registered admitted students 51% never made an official visit Of these, 83% submitted a deposit

Adam Stahr, University of Nebraska-Lincoln

8,111 visits 78,631 pageviews 282 members (1,323 invited on Jan. 2) 712 photos posted by members 38 discussion forums 10 minutes: average time on site

Rachel Reuben, Web Communication Dir. SUNY New Paltz

697 members 876 uploaded photos 20 groups created by members 82K monthly page views 45% members invited by their peers

Mike Caulfield Keene State College

Launched in January 2007 1700 members 2700 websites reviewed eduStyle Awards The eduStyle Guide to Usable Higher-Ed Homepage Design

Stewart Foss, Founder eduStyle Web Design Gallery

Launched in April 2007 1801 members 39 speakers 20 webinar series 1325 webinars taken

THE LAST WORD...

THE LAST WORD...

Share your secret! www.collegewebeditor.com/cuprap [email_address] Find me on Twitter: http://twitter.com/karinejoly

Share your secret!

www.collegewebeditor.com/cuprap

[email_address]

Find me on Twitter:

http://twitter.com/karinejoly