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eduWeb 2008 Closing Keynote: It's the Community, Stupid!

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eduWeb 2008 Closing Keynote: It's the Community, Stupid! - Presentation Transcript

  1. IT’S THE COMMUNITY, STUPID! 7-step Plan To Raise & Nurture Any Community Online Karine Joly
  2.  
    • 2005 RSS (17), podcasting (46) 2006 blogs (84) 2007 video (51) 2008 social networking (58) twitter (12)
  4. So many tools, so little time
    • “ The medium is the message.”
    • Marshall McLuhan
    • Understanding Media: The Extensions of Man
    • 1964
    • “ The conversation is the message.”
    • Karine Joly
    • CASE Conference for communication senior executives
    • September 2006
    • “ The conversation is killing
    • the messenger,
    • the message and,
    • the recipient.”
    • Karine Joly
    • eduWeb 2008
    • July 2008
  8. Communication Overload
    • BIG
    • QUESTIONS
    • What’s important?
    • How do you catch up?
    • How do you keep up?
    • YOU CAN’T
    • YOU DON’T
  13. Stop, breath, and...
  14. Think!
  15. Remember, we are in the... ...Relationships Building Business
  16. Conversations build Relationships
  17. Many Conversations, Many Relationships.
  18. IT’S THE COMMUNITY, STUPID!
    • “ Community is about people’s need to connect [even with you], not your need to control.”
    • Charlene Li & Josh Bernoff
  20. 7-Step Plan
    • Their Needs
    • Your Goals
    • Participatory Design
    • Exclusive Valuable Content
    • Listen, Identify, Empower
    • Cross-Promote
    • Treat Them as Stakeholders
  21. What can YOU do for THEM?
    • What do
    • YOU
    • Want?
    2
  23. If you build it with them , they will come 3
    • Exclusive content
    • Conversation starters
    4
  25. Listen, Identify, Empower 5
  26. Call them back - on their terms 6
  27. Meet your new boss(es)! 7
  28. 7-Step Recap
    • Their Needs
    • Your Goals
    • Participatory Design
    • Exclusive Valuable Content
    • Listen, Identify, Empower
    • Cross-Promote
    • Treat Them as Stakeholders
    • Never forget that THEY know more than YOU do...
    • ... as the higher ed community knows more than I do.
  31. 220K page views 340 members 1,161 forum posts 68% incoming students found it helpful
  32. 697 members 876 uploaded photos 20 groups created by members 82K monthly page views   45% members invited by their peers 
  33. 2,300 registered admitted students 51% never made an official visit  Of these, 83% submitted a deposit  
    • THE LAST WORD...
    • Share your secret!
    • www.collegewebeditor.com/secret
    • [email_address]

+ karinejolykarinejoly, 2 years ago

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