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Tns 10 key learning points on digital in africa january 2012
 

Tns 10 key learning points on digital in africa january 2012

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    Tns 10 key learning points on digital in africa january 2012 Tns 10 key learning points on digital in africa january 2012 Presentation Transcript

    • Summing up the key themes from the Digital Life conference
    • Growth of digital in Africa and SouthAfrica is huge, is mobile and issocialMarketers need to be adaptingcommunication to this reality as it willbecome the primary media channel
    • Brand communication and experience needs to be made more relevant to consumers in social media space
    • The introduction of low-cost smartphones will change the landscape dramatically – having brand content available will be key The introduction of low- cost smartphones will change the landscape dramatically Having localised brand content available will be key
    • Consumers are looking for“immediacy” in brand interactionsand experiences – only mobile candeliver this
    • Social media brand interaction isa 24/7/365 activity – resourceappropriately
    • Facebook users are fastapproaching the 1 billionmark – 4,7 million in SAwith 3,4 million onmobile phones
    • Social = sharing and expressing feelings Social = sharing and expressing feelings – brand experience must facilitate this
    • Make it social, keep it simple, create brand stories worthsharing, integrate with other platforms
    • Social changes thepath to purchase –zero moment of truth
    • Social media = “word of mouth” on steroids
    • Digital LifeFor more information on Digital Life visit:www.tnsdigitallife.comTo purchase any of the Digital Life country reports, pleasecontact:Mark Molenaarmark.molenaar@tnsglobal.comSteven WattSteven.watt@tnsglobal.comKarin du Chennekarin.duchenne@tnsglobal.com