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Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
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Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012

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mSifiso Mazibuko is the National Account Manager at Habari Media and he shares how humans are social in nature and how Facebook enables marketers to bring this alive

mSifiso Mazibuko is the National Account Manager at Habari Media and he shares how humans are social in nature and how Facebook enables marketers to bring this alive

Published in: Technology, Business
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  • 1. The Modern Consumer isSocial by DesignSifiso MazibukoFacebook National Account ManagerTwitter: @SifisoMaz
  • 2. Not sure, birth certificate gotSifiso Mazibuko lost in the mail Social media evangelist andiKapa Lodumo recovering vegan Can leap Webber braais in a single @SifisoMaz bound
  • 3. Web 1.0 was CommerceWeb 2.0 is People - Ross Mayfield
  • 4. Web 2.0 seems to be like Pink Floydlyrics: It can mean different things todifferent people, depending upon theyour state of mind. - Kevin Maney
  • 5. Evolution
  • 6. Social Media isntabout re-inventing thewheel
  • 7. It’s about sharing withfriends
  • 8. It’s about expressingyour love
  • 9. It’s about sharing thosesecret gem hang outs
  • 10. It’s about sharingmemories
  • 11. It’s about recordinggreat memories
  • 12. Success onThe Social Web
  • 13. “Think Differently”
  • 14. Customise content for individuals
  • 15. Harness Collective Intelligence, users can great add value
  • 16. Design for more than a single device
  • 17. Why arebrandssometimesscared?
  • 18. One reason:Unhappy customers talking
  • 19. Another reason:
  • 20. Knowledge speaks.Wisdom listens
  • 21. The web is being built around people Browse Search Share (Relevance) (Resonance) 90’s 00’s 10’s
  • 22. Real people sharing their real identities
  • 23. If Julius Ceasar had a Facebook profile
  • 24. The transition is happening rapidly + 52%Portals + 1% Search Social -21% Source: ComScore Global Y/Y change Jan 2010 - Jan 2011
  • 25. >600 millionpeople usesocial networksat least once aday
  • 26. 58% ofFacebookuserslog-in at leastonce a day (>400M)
  • 27. Based on the data from participating countries,we can make the following assumption.
  • 28. Globally, borders are beingreplaced with connections 800 million Facebook users worldwide
  • 29. Facebook users in South Africa30M25M20M15M10M5M 4.7 million+ users M
  • 30. South African Demographic Breakdown 11% 25% 49% 51% 32% 33% Male Female 13-17 18-24 25-34 35+ Source: Facebook internal data, September 2011
  • 31. The Rise of the “Silver Surfer”
  • 32. Strong user engagement globallyFacebook is part of the daily routine for users6+ hours 21 visits 57% Daily (85% Return weekly) Average hours Average visits Active users per month per month log in daily
  • 33. South Africa:4.7 million on Facebook3.5 million using a mobile phone
  • 34. The Open Graph
  • 35. First Rule: The tools are the tools. The tools are not the thing.
  • 36. 10:00am @ the officeTHE SCENE / BOSS IS ENTERING THEOFFICEBOSS / SEES HIS SECRETARY SURFINGIN FACEBOOK
  • 37. THE DIALOGUEBorrowed from Stefanos Karagos / Xplain.co
  • 38. BOSS / HOW MANY FRIENDS DO YOU HAVE?SECRETARY / 4.999 MY BOSSBOSS / WOWW! OUR COMPETITORS HAVE ONLY 999!BOSS / HOW LONG DID THIS TAKE?SECRETARY / ONLY ONE MONTH MY BOSS!BOSS / CAN YOU CREATE AND RUN OUR CO’SPAGE?SECRETARY / YES MY BOSS! GIVE ME 5MINUTES. the time it takes to start your FB PageBorrowed from Stefanos Karagos / Xplain.co
  • 39. BUT OF COURSE HE HADN’T SEEN HER PERSONAL PAGE Content Her sexy photos from her latest holiday Audience 97% “hungry” men 18 - 35
  • 40. AFTER 6 MONTHS THE RESULT 555 LIKERS/FANS CONTENT AUDIENCE Bla, Bla, Bla Bla Who knows, Bla, Bla Bla Who caresBorrowed from Stefanos Karagos / Xplain.co
  • 41. Facebook my ass! NEXT TIME MARKETING MANAGER ASKED HIS BOSS TO INVEST $$$$ ON FACEBOOK MARKETINGBorrowed from Stefanos Karagos / Xplain.co
  • 42. Make your communication social
  • 43. Making your communication social
  • 44. Nivea What type of Hugger are you?
  • 45. Tampax Mother Nature (UK)– Context: • First P&G brand in the UK to invest in engagement activity • Leveraged quirky Mother Nature by allowing her to communicate with Fans from her own Facebook Page– Strategy: • UK Reach Block running Polls and Video Commenting Ads– Success: • Over 100,000 Likes of the Page driven • Over 20,000 entrants into the Gift’o’Matic competition
  • 46. Social communication
  • 47. Final considerations1. Make it social. “That’s what I do on the internet.”2. Keep it simple. “If I understand something, I’m more likely to try it.”3. Create brand stories worth sharing. “I share great stories with my friends on social networks”4. Integrate. “Consistent message across different platforms.”
  • 48. “In times of change, learners inherit the Earth,while the learned find themselves beautifullyequipped to deal with a world that no longerexists.” Eric Hoffer

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