The Modern Consumer isSocial by DesignSifiso MazibukoFacebook National Account ManagerTwitter: @SifisoMaz
Not sure, birth certificate gotSifiso Mazibuko          lost in the mail                    Social media evangelist andiKa...
Web 1.0 was CommerceWeb 2.0 is People                       - Ross Mayfield
Web 2.0 seems to be like Pink Floydlyrics: It can mean different things todifferent people, depending upon theyour state o...
Evolution
Social Media isntabout re-inventing thewheel
It’s about sharing withfriends
It’s about expressingyour love
It’s about sharing thosesecret gem hang outs
It’s about sharingmemories
It’s about recordinggreat memories
Success onThe Social Web
“Think Differently”
Customise content for     individuals
Harness Collective Intelligence,  users can great add value
Design for more than   a single device
Why arebrandssometimesscared?
One reason:Unhappy customers talking
Another reason:
Knowledge speaks.Wisdom listens
The web is being built around people   Browse            Search             Share                     (Relevance)       (R...
Real people sharing their real identities
If Julius Ceasar had a Facebook profile
The transition is happening rapidly                                                    +   52%Portals                     ...
>600 millionpeople usesocial networksat least once aday
58% ofFacebookuserslog-in at leastonce a day (>400M)
Based on the data from participating countries,we can make the following assumption.
Globally, borders are beingreplaced with connections       800 million Facebook users worldwide
Facebook users in South Africa30M25M20M15M10M5M            4.7 million+ users M
South African Demographic Breakdown                                           11%                                 25% 49% ...
The Rise of the “Silver Surfer”
Strong user engagement globallyFacebook is part of the daily routine for users6+ hours                21 visits           ...
South Africa:4.7 million on Facebook3.5 million using a mobile phone
The Open Graph
First Rule: The tools are the tools. The tools are not the thing.
10:00am @ the officeTHE SCENE / BOSS IS ENTERING THEOFFICEBOSS / SEES HIS SECRETARY SURFINGIN FACEBOOK
THE DIALOGUEBorrowed from Stefanos Karagos / Xplain.co
BOSS / HOW MANY FRIENDS DO YOU HAVE?SECRETARY / 4.999 MY BOSSBOSS / WOWW! OUR COMPETITORS HAVE ONLY 999!BOSS / HOW LONG DI...
BUT OF COURSE HE HADN’T SEEN HER PERSONAL PAGE                                           Content                          ...
AFTER 6 MONTHS    THE RESULT     555 LIKERS/FANS                   CONTENT                    AUDIENCE               Bla, ...
Facebook my ass!                                             NEXT TIME                                             MARKETI...
Make your communication social
Making your communication social
Nivea What type of Hugger are you?
Tampax Mother Nature (UK)– Context:   • First P&G brand in the UK to invest in     engagement activity   • Leveraged quirk...
Social communication
Final considerations1. Make it social.   “That’s what I do on the internet.”2. Keep it simple.    “If I understand somethi...
“In times of change, learners inherit the Earth,while the learned find themselves beautifullyequipped to deal with a world...
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012
Upcoming SlideShare
Loading in...5
×

Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012

564

Published on

mSifiso Mazibuko is the National Account Manager at Habari Media and he shares how humans are social in nature and how Facebook enables marketers to bring this alive

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
564
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sifiso mazibuko facebook habari media presentation at tns digital life event january 2012

  1. 1. The Modern Consumer isSocial by DesignSifiso MazibukoFacebook National Account ManagerTwitter: @SifisoMaz
  2. 2. Not sure, birth certificate gotSifiso Mazibuko lost in the mail Social media evangelist andiKapa Lodumo recovering vegan Can leap Webber braais in a single @SifisoMaz bound
  3. 3. Web 1.0 was CommerceWeb 2.0 is People - Ross Mayfield
  4. 4. Web 2.0 seems to be like Pink Floydlyrics: It can mean different things todifferent people, depending upon theyour state of mind. - Kevin Maney
  5. 5. Evolution
  6. 6. Social Media isntabout re-inventing thewheel
  7. 7. It’s about sharing withfriends
  8. 8. It’s about expressingyour love
  9. 9. It’s about sharing thosesecret gem hang outs
  10. 10. It’s about sharingmemories
  11. 11. It’s about recordinggreat memories
  12. 12. Success onThe Social Web
  13. 13. “Think Differently”
  14. 14. Customise content for individuals
  15. 15. Harness Collective Intelligence, users can great add value
  16. 16. Design for more than a single device
  17. 17. Why arebrandssometimesscared?
  18. 18. One reason:Unhappy customers talking
  19. 19. Another reason:
  20. 20. Knowledge speaks.Wisdom listens
  21. 21. The web is being built around people Browse Search Share (Relevance) (Resonance) 90’s 00’s 10’s
  22. 22. Real people sharing their real identities
  23. 23. If Julius Ceasar had a Facebook profile
  24. 24. The transition is happening rapidly + 52%Portals + 1% Search Social -21% Source: ComScore Global Y/Y change Jan 2010 - Jan 2011
  25. 25. >600 millionpeople usesocial networksat least once aday
  26. 26. 58% ofFacebookuserslog-in at leastonce a day (>400M)
  27. 27. Based on the data from participating countries,we can make the following assumption.
  28. 28. Globally, borders are beingreplaced with connections 800 million Facebook users worldwide
  29. 29. Facebook users in South Africa30M25M20M15M10M5M 4.7 million+ users M
  30. 30. South African Demographic Breakdown 11% 25% 49% 51% 32% 33% Male Female 13-17 18-24 25-34 35+ Source: Facebook internal data, September 2011
  31. 31. The Rise of the “Silver Surfer”
  32. 32. Strong user engagement globallyFacebook is part of the daily routine for users6+ hours 21 visits 57% Daily (85% Return weekly) Average hours Average visits Active users per month per month log in daily
  33. 33. South Africa:4.7 million on Facebook3.5 million using a mobile phone
  34. 34. The Open Graph
  35. 35. First Rule: The tools are the tools. The tools are not the thing.
  36. 36. 10:00am @ the officeTHE SCENE / BOSS IS ENTERING THEOFFICEBOSS / SEES HIS SECRETARY SURFINGIN FACEBOOK
  37. 37. THE DIALOGUEBorrowed from Stefanos Karagos / Xplain.co
  38. 38. BOSS / HOW MANY FRIENDS DO YOU HAVE?SECRETARY / 4.999 MY BOSSBOSS / WOWW! OUR COMPETITORS HAVE ONLY 999!BOSS / HOW LONG DID THIS TAKE?SECRETARY / ONLY ONE MONTH MY BOSS!BOSS / CAN YOU CREATE AND RUN OUR CO’SPAGE?SECRETARY / YES MY BOSS! GIVE ME 5MINUTES. the time it takes to start your FB PageBorrowed from Stefanos Karagos / Xplain.co
  39. 39. BUT OF COURSE HE HADN’T SEEN HER PERSONAL PAGE Content Her sexy photos from her latest holiday Audience 97% “hungry” men 18 - 35
  40. 40. AFTER 6 MONTHS THE RESULT 555 LIKERS/FANS CONTENT AUDIENCE Bla, Bla, Bla Bla Who knows, Bla, Bla Bla Who caresBorrowed from Stefanos Karagos / Xplain.co
  41. 41. Facebook my ass! NEXT TIME MARKETING MANAGER ASKED HIS BOSS TO INVEST $$$$ ON FACEBOOK MARKETINGBorrowed from Stefanos Karagos / Xplain.co
  42. 42. Make your communication social
  43. 43. Making your communication social
  44. 44. Nivea What type of Hugger are you?
  45. 45. Tampax Mother Nature (UK)– Context: • First P&G brand in the UK to invest in engagement activity • Leveraged quirky Mother Nature by allowing her to communicate with Fans from her own Facebook Page– Strategy: • UK Reach Block running Polls and Video Commenting Ads– Success: • Over 100,000 Likes of the Page driven • Over 20,000 entrants into the Gift’o’Matic competition
  46. 46. Social communication
  47. 47. Final considerations1. Make it social. “That’s what I do on the internet.”2. Keep it simple. “If I understand something, I’m more likely to try it.”3. Create brand stories worth sharing. “I share great stories with my friends on social networks”4. Integrate. “Consistent message across different platforms.”
  48. 48. “In times of change, learners inherit the Earth,while the learned find themselves beautifullyequipped to deal with a world that no longerexists.” Eric Hoffer
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×