WE ARE ABOUT TO START….
Pope Julius II
The Sistine Chapel - St Peter’s Basilica
Michelangelo Buonarroti      1475 - 1564
•••
•••
••••
•••
“A suicide hotline is where they talk to you until you don’t feellike killing yourself. Exactly the opposite of Telemarket...
TODAYS WORLD.
Sales   Mkt   Digital               Mkt
AFRICA RISING
Nigeria/Lagos 2010
Mobile is working
We’re absolutely passionately addicted to phones -we take them everywhere
Everywhere……..
Everywhere!
NATURAL MOMENTS
PLATFORMS EXIST – GET CREATIVE
If Twitter and Facebook existed in the 50’s - Apartheidwould have lasted 3 weeksDavid Kau
•••••••
TOWARDS BRAND LOVE
SOME MISTAKES ALONG THE WAY- VALUE PROPOSITIONS: SALT- NAMING CONVENTIONS- REVIEW LSM’S
One-to-Many   One-to-One   Trialogue
Relationship Building vs Relationship InfluencingPersonal Messaging vs Messaging in a Personal SpaceDatabase vs CommunityT...
RIGHT BETS
Innovative Products
Innovative Products
Innovative Productss
Our Unique View: Businesses                      Services                      Software         enterprise                ...
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
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Andisa ntsubane microsoft amplify the future digital life conference january 2012

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Andisa ntsubane microsoft amplify the future digital life conference january 2012

  1. 1. WE ARE ABOUT TO START….
  2. 2. Pope Julius II
  3. 3. The Sistine Chapel - St Peter’s Basilica
  4. 4. Michelangelo Buonarroti 1475 - 1564
  5. 5. •••
  6. 6. •••
  7. 7. ••••
  8. 8. •••
  9. 9. “A suicide hotline is where they talk to you until you don’t feellike killing yourself. Exactly the opposite of Telemarketing” Dana Snow
  10. 10. TODAYS WORLD.
  11. 11. Sales Mkt Digital Mkt
  12. 12. AFRICA RISING
  13. 13. Nigeria/Lagos 2010
  14. 14. Mobile is working
  15. 15. We’re absolutely passionately addicted to phones -we take them everywhere
  16. 16. Everywhere……..
  17. 17. Everywhere!
  18. 18. NATURAL MOMENTS
  19. 19. PLATFORMS EXIST – GET CREATIVE
  20. 20. If Twitter and Facebook existed in the 50’s - Apartheidwould have lasted 3 weeksDavid Kau
  21. 21. •••••••
  22. 22. TOWARDS BRAND LOVE
  23. 23. SOME MISTAKES ALONG THE WAY- VALUE PROPOSITIONS: SALT- NAMING CONVENTIONS- REVIEW LSM’S
  24. 24. One-to-Many One-to-One Trialogue
  25. 25. Relationship Building vs Relationship InfluencingPersonal Messaging vs Messaging in a Personal SpaceDatabase vs CommunityThe Customer becomes the MarketerThe Hunter becomes the Hunted
  26. 26. RIGHT BETS
  27. 27. Innovative Products
  28. 28. Innovative Products
  29. 29. Innovative Productss
  30. 30. Our Unique View: Businesses Services Software enterprise consumer Live Live Devices

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