Andisa ntsubane microsoft   amplify the future digital life conference january 2012
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Andisa ntsubane microsoft amplify the future digital life conference january 2012

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    Andisa ntsubane microsoft   amplify the future digital life conference january 2012 Andisa ntsubane microsoft amplify the future digital life conference january 2012 Presentation Transcript

    • WE ARE ABOUT TO START….
    • Pope Julius II
    • The Sistine Chapel - St Peter’s Basilica
    • Michelangelo Buonarroti 1475 - 1564
    • •••
    • •••
    • ••••
    • •••
    • “A suicide hotline is where they talk to you until you don’t feellike killing yourself. Exactly the opposite of Telemarketing” Dana Snow
    • TODAYS WORLD.
    • Sales Mkt Digital Mkt
    • AFRICA RISING
    • Nigeria/Lagos 2010
    • Mobile is working
    • We’re absolutely passionately addicted to phones -we take them everywhere
    • Everywhere……..
    • Everywhere!
    • NATURAL MOMENTS
    • PLATFORMS EXIST – GET CREATIVE
    • If Twitter and Facebook existed in the 50’s - Apartheidwould have lasted 3 weeksDavid Kau
    • •••••••
    • TOWARDS BRAND LOVE
    • SOME MISTAKES ALONG THE WAY- VALUE PROPOSITIONS: SALT- NAMING CONVENTIONS- REVIEW LSM’S
    • One-to-Many One-to-One Trialogue
    • Relationship Building vs Relationship InfluencingPersonal Messaging vs Messaging in a Personal SpaceDatabase vs CommunityThe Customer becomes the MarketerThe Hunter becomes the Hunted
    • RIGHT BETS
    • Innovative Products
    • Innovative Products
    • Innovative Productss
    • Our Unique View: Businesses Services Software enterprise consumer Live Live Devices