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Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
Presentation chanel
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Presentation chanel

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  • 1. Chanel is a French fashion house founded in 1909 byGabrielle “Coco” Chanel, well established in hautecouture, specializing in luxury goods. Chanel is mostfamous for the “little black dress”. Today Karl Lagerfeldis the head designer at Chanel.
  • 2. FUTURAGerman designer Paul Renner created Futura between1924 and 1926 and released in 1927 and influencedby the Bauhaus philosophy. Futura is a geometric sans-serif. Today this typeface is extremely popular for count-less corporate logos, commercial products and films.It is a good fit for Chanel because the lines and curvesmatches the Chanel logo.
  • 3. Icon: Woman, flower, sunglasses, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: It’s an good ad. There is focus on the sunglasses, which makes the potency strong. The ad isactive because the model is wearing the sunglasses and the logo is on the ad.Veins: 1. Background, 2. Woman, 3. Blouse, 4. Jacket, 5. Sunglasses, 6. Flower, 7. Logo.Taxonomy: Volume.
  • 4. Icon: Hat, clutch, woman, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: The ad is good visually. If the meaning is to show a variation of products, is good, but ifthe meaning is to have focus on a single product, it is bad, which makes the potency both strong andweak. The ad is active because the model is wearing the products and the logo is on the ad.Veins: 1. Wall, 2. Clutch, 3. Woman, 4. Pants, 5. Jacket, 6. Hat, 7. Brand logo.Taxonomy: Lenght.
  • 5. Icon: Woman, man, necklace, earrings, clothes, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad visually. There is focus on the clothes and no interfering elements, whichmakes it strong. It is active because the models are wearing the clothes and it has the logo.Veins: 1. Background, 2. Woman, 3. Dress, 4. Jewelry, 5. Man, 6. Shirt, 7. Jacket, 8. Logo.Taxonomy: Lenght.
  • 6. Icon: Man, skyline, perfume, typeface.Index: Slogan, Bleu de Chanel.Symbol: Chanel.Name: Chanel.Meaning: The ad is good. The product is big, which makes it strong. Its active because it hasthe product and the logo brand.Veins: 1. Skyline, 2. Man, 3. Shirt, 4. Jacket, 5. Perfume bottle, 6. Slogan, 7. Logo.Taxonomy: Volume.
  • 7. Icon: Face, mouth, necklace, pearl, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: The ad is good visually. It can be hard to seeif it’s an ad for the lipstick or the necklace, which makesthe potency weak. It is an active ad because the modelis wearing the lipstick and interacting with the necklaceand it has the logo.Veins: 1. Background, 2. Face, 3. Lipstick, 4. Necklace,5. Logo.Taxonomy: Volume.
  • 8. Icon: Woman, bed, door, floor, dress, cardigan, typeface.Index: Website.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad. The products are easy to see, which also makes the potency strong.Its active because the model is wearing the clothes and the logo is very visible.Veins: 1.Wall, 2. Bed, 3. Woman, 4. Dress, 5. Cardigan, 6. Logo.Taxonomy: Width.
  • 9. Icon: Woman, door, dress, hat, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: It is good visually. You can see the dress very clearly, which makes the potency strong. It isactive because she is wearing the dress and it has the logo.Veins: 1. Wall, 2. Door, 3. Woman, 4. Dress, 5. Hat, 6. Logo.Taxonomy: Lenght.
  • 10. Icon: Woman, bag, jacket, jewelry, shoes, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: it is a good ad. There is focus on the clothes, which also makes it strong. It isactive because the model is wearing the clothes and it has the logo.Veins: 1. Sky, 2. Wall, 3. Woman, 4. Shorts, 5. Jacket, 6. bracelet, 7. Shoes, 8. Bag, 9. Logo.Taxonomy: Length.
  • 11. Icon: Bag, woman, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad. There is focus on the bag, which makes it strong. It is active because themodel is holding the bag and it has the product and the logo brand.Veins: 1. Background, 2. Woman, 3. Top, 4. Bag, 5. Logo.Taxonomy: Lenght.
  • 12. Icon: Woman, perfume bottle, shirt, pants, necklace, belts, typeface.Index: Contact info.Symbol: Coco Mademoiselle, Keira Knightley.Name: Chanel.Meaning: The ad is good visually. The product is big and stands outon the black background, which makes it strong. It’s active becauseit has the product and the logo brand.Veins: 1. Background, 2. Woman, 3. Shirt, 4. Pants, 5. Belts,6. Necklace, 7. Perfume bottle, 8. Text, 9. Logo.Taxonomy: Volume.
  • 13. Utopic 1 2 5 3 4 6 7 8 Critical Playful 9 10 12 11 13 Practical1. Chanel, 2. Gucci, 3. Tod’s, 4. Longines, 5. Burberry, 6. Burton, 7. Evian LB, 8. Evian IT, 9. Nespresso,10. Adidas Original, 11. Adidas Football, 12. Billabong, 13. Pantene.
  • 14. Utopic 1 2 3 4 5 Critical Playful 6 Practical1. Chanel, 2. Dior, 3. Versace, 4. Yves Saint Laurent, 5. Dolce Gabbana, 6. Burberry.

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